AstraZeneca wanted a video to promote their world-class I.T. Leadership programme, exploring the benefits for graduates and the opportunities available to develop their leadership skills in a world-class organization. They gave us an outline of the typical graduate’s experiences and we decided to create an exciting and fast-paced viewer journey.
With the concept finalised, we worked with the client to explore the unique benefits for graduates at AstraZeneca. To reach the intended audience we worked to create two videos, first introducing the graduate’s journey, while using the second video to detail opportunities for training and advancement.
In the first video, we used lively character animation to engage viewers and showcase AstraZeneca’s brand identity. We used open environments and strong character illustration. In the second video, a motion graphics style was more appropriate to explore the variety of options for graduates. For this we used dynamic transitions and graphic matches to keep the viewer hooked.
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