9 Ways Video Scribing Leads to Information Sharing and Conversions
|March 25, 2014||Posted by Maite under Top Tips by The QA Team, Video Talk|
With the web being such a fountain of information, it can be incredibly difficult to get your content noticed; this is why many businesses have opted for video scribing as a way to get their message out there.
Animated video has proved a blessing to many businesses because the innovation and creativity it provides is effective in attracting and retaining viewers. An engaged audience is far more likely to learn and gain a positive experience from your video, which can then be transferred into a conversion.
Video scribing has become one of the most common methods for marketing online. Here are some of the reasons it has shot up in popularity:
1. Multiple Animation Techniques
Video scribing is effective as it incorporates many different animation techniques to communicate in an engaging way, so as to keep viewers interested and entertained.
A whiteboard style illustration could lead to a vibrant stop motion scene, followed by some split screens to highlight a relationship and help to explain.
The selection of techniques and styles will vary according to each individual project and its objectives, but the ultimate effect is that viewers will be stimulated.
2. Top-Class Explanation
Animation is a fantastic medium for communicating efficiently, and video scribing is the ideal way to demonstrate this. The viewer can be guided one step at a time through a complex explanation, while being entertained.
The mix of techniques in video scribing helps to describe a range of different things and appeal to diverse audiences.
In fact, the functions of animation spread far and wide. It is a truly valuable tool in explaining services, processes and phenomena that are not visible. This is why it is so commonly used to communicate medical and virtual computing topics.
3. Relax, Inspire and Inform
What better way is there to inform someone than by entertaining them?
The audience can feel so captivated by an animation that they forget they are even watching a marketing film. This is when they become truly relaxed and involved in the video, opening up to the message being shared.
You could think of video scribing as an artistic and inspirational form of storytelling, which provides stimulation to multiple senses.
Tight sound engineering, integrated music, attractive voiceovers and captivating special effects help to bind the whole piece together to form a complete story.
Video scribing not only combines fantastic audio and visuals, but it exhibits a tapestry of appealing animation techniques, enriched with useful information.
Because of the broad potential of video scribing – from one flowing illustration to a patchwork of ideas and styles – each final video is unique.
5. Relate to Consumers
The array of styles, techniques and stimulating content in video scribing facilitate means to relate to potential customers in quirky new ways, which can really help you to form a relationship with your market.
Due to the massive amounts of content out there, consumers these days are far more selective and fastidious when it comes to engaging in marketing content and making purchasing decisions; so considering their needs is the only way businesses can get ahead.
By knowing your target market well, you can create a scenario or story with which your potential customers can resonate, showing them you understand their requirements.
6. Express Authority and Generate Trust
By relating to your target customers with an animated video, you can portray your business to have authority and to be a significant competitor in the market.
Videos scribing allows you to communicate a great deal of information in just a minute. This includes not just crucial details about your product, but also your business values and brand personality, which are key to generating trust.
7. Convey a Positive Brand Image
If you can accomplish a high level of involvement and interest in your video and viewers stick around, then this already indicates you have conveyed a positive brand identity!
Those engaged visitors are likely reach your call-to-action, and with a pleasing and memorable image of your brand in their minds, this is likely to lead to that valuable conversion.
8. Dwell on Viewers’ Minds
As you can see, if well produced, video scribing can bring you not just one step but several steps nearer to achieving a conversion.
This might not happen immediately, but could be due to the video’s long-term effects. A high-quality, high-impact video scribe can be retained in people’s memories for years to come and can help to create strong brand recall.
Certain aspects of animation could be associated with the brand, so that when they are seen in the future they unearth positive images of your business.
9. A Lasting Impact
Video scribing can therefore offer immediate and long lasting benefits to your business. If you invest in a high quality product, a return on the investment can be realised quickly, with results extending into the future.
An appealing video that exudes the personality, values and offerings of your business could be the best investment you make!
If you have used video scribing to promote your business or explain an important topic, and believe we’ve missed out any of the medium’s advantages in this list, then please let us know in the comments section below.
At Spiel, we produce truly captivating video scribing products to reach a broad range of objectives. Click here to learn more about how video scribing can give your marketing campaign a boost.
To discuss your specific business and marketing requirements with a member of our team, call 020 8891 2077.