Benefits of Presentation Video
|December 23, 2011||Posted by Warren under Video Talk|
One of the benefits of video on websites is for presentation purposes. Using a video presenter on your site comes with a number of benefits for you and your site.
Professional video presentations, which can be in a separate box, or integrated into the screen itself, offers a level of professionalism. Having an individual on video when arriving on your site, certainly will create a positive association with those potential customers coming to your page.
Of course, one of the other advantages for people who come to your site is the informative nature of the video. Presenters can convey information that would be otherwise be written and often not read. By having an automatic video that starts when people log on to your site, you can get information across without having to ensure the person reads it. This presenter conveys information in a manner the visitor will find easy to understand.
Using a well scripted video presenting professional can allow you to convey ideas in a easy to understand manner. Users find that seeing things visually, often makes them a lot easier to figure out and understand. Using videos on your home page, or throughout your website allows you to convey complex information in an easy to understand way. This is ideal for companies who are involved in technical fields, selling to people with little prior knowledge of the matter at hand.
These videos can also be used for customer service. Creating ‘How To’ videos for the most complex tasks many people have questions on, often frees up time and makes it a lot easier for your call centre. Well planned videos, with professional individuals can ensure you lower the incidence of calls to your centre and save money and time in the long term.
Help with Navigation
If you own a large site, a video presentation on your front page can inform people where they need to go on your website for the appropriate service they need. This can speed up your site and also limit the amount of people that leave it if you have a large site with a lot of information.
Of course, all of these videos can be created to use little bandwidth and so play video to people with even the lowest connections. Considering this sort of presentation video can really add a lot to your site and see you get a lot in return.