Create Juicy Animated Visuals with These 5 Tips
|August 6, 2014||Posted by Marianna under Top Tips by The QA Team|
Producing a successful animated video will depend largely on your effective use of visuals.
If they are too complex and overwhelming they can repel viewers; so too can boring and unimaginative images.
So, how can you draw an audience in with your visuals and keep them engaged?
- Simple yet Original
A minimalist set of images and backgrounds can make a video far more pleasing to the eye.
People are already confronted with masses of content either through media, on the internet or via traditional means. To capture their attention you are better off presenting them with something that is uncluttered and makes them feel at ease.
It can also be easier to avoid confusion and communicate a message clearly with simple visuals.
This does not by any means mean that your visuals should be dull. There are plenty of ways to make your images inspiring without being overbearing.
Originality and unique execution are key to attracting viewers and keeping them engaged throughout an animated marketing video or informational animation.
Consider the ways you can express your company’s distinctive values and offerings via creative expression in your animated visuals.
- Controversial Images
There’s often no better way to grab attention than by shocking viewers with provocative and often divisive content.
This might be political, culturally-based, sexual, or it could refer to a specific situation in your industry.
Controversial images can be thought-provoking and immediately captivate attention, but they can also often offend some viewers. This will of course depend on the type of content, topic, your viewers and your message.
However, if you target your audience effectively, controversial images can achieve an increase in traffic to your video and to your website.
Avoid causing controversy just for the sake of it and think more constructively about what these images tell the viewer about your company and your brand.
Controversial content can raise important issues and questions. If these have a link to your industry, product or company in some way then this can enhance awareness of your company and your brand image.
As an example of the tough decision marketers are faced with, consider this: After the recent scandal in the UK, where a lot of processed beef across different stores was found to be contaminated with horse meat and pork, would you consider featuring an animated horse or pig in your marketing video?
This could be used to make a point that the source of your meat was found to be ethical and contain no ingredients other than those stated on packaging. However, if the horse is used only to exploit the scandal and be provocative, with no assurance to consumers of the quality of the product, this could be deemed inappropriate.
Negative views arising from provocative content can translate to a fall in brand image.
To counterbalance your provocative images, include supportive information about your offering and company values.
- Support Your Marketing with Animated GIFs
Animated GIFs are great for supporting more factual product information and to add appeal to your marketing campaign.
They can also be great as a follow-up of an animated marketing video. Featuring a short animated GIF will remind consumers of your animated character and of the interesting concept and information presented in your animated video.
You may think GIFs are old hat, but actually they are popular again owing to their use in short-form blogs on Tumblr.
You can feature fun and creative GIFs on your social networks as well as on your website to help to retain visitors. This multimedia can also give a boost to your ranking in search engines.
Another fantastic use of visuals is to make them informative.
Infographics as still images on your website and social networks can grab attention if they refer to interesting or surprising data.
The images you use can make figures and statistics far more attractive so that people are more likely to engage in your content.
This can be made even more appealing when accompanied with a supporting narrative, explanation and moving images.
An animated video that integrates infographics can clearly and quickly communicate an important and intriguing message.
Consumers demand more and more visual information nowadays – as we can see from social networking sites. So adorn dull figures and text with visuals that are bound to captivate your target audience.
- Use Images to Represent the Intangible
For some industries, animated images are invaluable for explaining things that cannot be shown in real life.
Describing the advantages of a cloud storage system or of the health benefits that can be gained from a nutritional plan can be far easier when the versatility of animation is exploited.
Images can be used to explain the relationships involved in cloud storage, and concepts can be simplified.
In the case of nutrition, you could use animation to detail the effect that certain foods can have on the skin, hair or digestion. Animation allows you to be flexible and dynamic so that anything can be explained in detail with visuals.
Can you think of any other inspiring ways that animated visuals can be used to captivate, inform and entertain? Let us know your thoughts in the box below.
Include a variety of visual stimulation in your animated video and marketing campaign and you could significantly improve brand identity and increase conversions.
To discuss the use of animated visuals in your marketing campaign, give our studio a call on 0208 891 2077.
This post is by Marianna Keen.