Differences between Animations & Videos
|February 16, 2013||Posted by Maite under Video Talk|
Real life videos have added a new dimension to the marketing strategies of business companies. They have provided them the opportunity to depict the features and strong points of their products to their customers in a more authentic way. Apart from the real videos, the introduction of animations in web videos too has changed the way business companies viewed their marketing campaigns. It has provided online marketers a chance to expand their horizons and to reach out to their target audience in a new and fresh manner. Despite the usefulness of real videos and video animations in enhancing marketing strategy, these too are quite different from each other.
The basic difference between an animation and a real life video is the way they are created. While animations are created using computer graphics, the real life videos are shot using standard or advanced cameras. As the animations are made on computers, they provide you the freedom to create the characters that are fragments of your imagination. On the other hand, the real videos show only reality and are thus, limited to display real characters and their actions.
Another one of the major differences between an animation and web video is the cost that is spent on creating them. Since the real videos are shot using professional cameras, the cost of making such videos is slightly higher. The animations being made on computers require fewer amounts of finances,as simple graphic softwares are used to make them. Another major difference that separates the real videos from the animated ones is the size of the videos. The animated videos are compressible and thus occupy less space on the disk whereas the real life videos are bulky and need a large storage device.
Bearing in mind the differences between the real life and animated videos, the decision of which type of video to be created for the marketing plan needs to be made after careful deliberation. If you want your video to be closer to reality, then going for areal life video is the better option. However, if your requirement is a larger than life sort of video then developing an animated video is your best bet.
For the creation of any one of these types of videos, hiring the services of a professional video maker cannot be overestimated. There are many experienced video makers in London who will make your task of creating a real life or animated video an easier one for you. So, if your company is located anywhere in UK then contact a video maker and give your marketing campaign a much-needed push.
This post is by Maite.