How to Capture Your Audience at the Start of your Animated Video?
|February 13, 2014||Posted by Warren under Animation Talk, Top Tips by The QA Team|
When making an explainer animation, or an advertisement, it’s important to hook your viewer from the beginning so they don’t click away.
A typical web user might leave a video as soon as six seconds into it if they feel it’s not entertaining or informative, so hooking their attention immediately is vital.
Welcoming visitors into an imaginary world where unicorns are at war with men in hovercraft may not be the best option for all businesses, but it does encompass many of the important elements – including being eye-catching and inspiring curiosity.
However, the reason for visitors coming to your video – whether spontaneous or in search of answers – may impact on how long they stay and what they expect from the start.
So, let’s take a look at some of the important factors to bear in mind when making an explainer video that attracts your audience from the start.
Reach Out To Your Target Viewer
The type of person you’re trying to appeal to will have a bearing on the content and style that is most effective for your explainer video.
Consider your typical customer’s values, demographics, culture, way of thinking, habits, and characteristics, to help you get an idea of what will appeal to them.
This will likely have an influence on your storyline and character choices, including what scene to feature at the start of the video.
If the hero of your story has a lot in common with your typical customer, the video is likely to keep more viewers engaged. A gripping scenario that they can resonate with at the start of the video can be particularly effective.
Create Curiosity And Suspense
Relating with your viewers is likely to keep them engaged throughout the video, due to curiosity regarding the story and the desire to find out the answer to their problem.
The script of your video is vital to ensuring the story really hits home and has the desired effect.
This is what will retain viewers, attract curiosity and instil an air of suspense. Unexpected cliffhangers may also be introduced to increase this allure as the story gets further underway.
You can’t appeal to everyone of course, but exploring the common traits and background of your audience can help you reach more of your target market.
The setting, scenario, characters and sequence of events in your explainer video will all be affected by who your target viewer is. This will help you decide whether to apply action, humour or an inspiring fact in your opening scene.
The more you know about your target viewer, the better your story will be.
Use An Emotional Trigger
Catching people’s attention with emotion can be highly effective, as you will have noticed from the most popular virals out there.
You cannot, of course, know or control whether someone will feel the intended emotion, but whether they do or not depends partly on targeting your audience correctly.
Two action men fighting might be exciting to a teenager, but it is less likely to keep a middle-aged woman watching, for example.
Sometimes making this match is not as easy as it at first appears.
Remember that sound effects, music and voiceovers also play a significant part in attracting viewers and keeping them engaged.
The genre of music and the intonation of a voiceover can influence the scene.
Inform Your Audience Of What They Will Gain
If your story involves a hero, the challenge he/she is battling through will make a lot of difference to whether your viewer continues watching.
A story that recognises the challenges your target audience is going through will have power.
However, even though telling your potential customer about your product and what you offer is important, this needn’t be in your introduction.
Consider The Purpose Of Your Video
Your brand, product/service, and the purpose of your video will have a bearing on the introduction to your video.
You may capture with imagination and creativity, and introduce more facts later in the video.
But in some cases, where customers are seeking a specific answer, it could be more effective to welcome them with a useful piece of information.
Even in such cases, there are many ways to make an informative introduction unique and attractive.
Simple animation can be highly effective for explaining all sorts of things in an entertaining way – including virtual services and intangible concepts.
Nobody wants to see the same old thing again and again. An intriguing or even shocking introduction can retain viewers for far longer.
Whether an unusual storyline, comical characters, or using a state-of-the-art animation method, there are many ways to be unique.
Each method and style of animation has its different potential benefits.
Consider Which Animation Type Is Most Effective
An unusual paper cut-out animation that evolves into unexpected forms can inspire creative minds and hold their attention for quite some time.
Other viewers might become caught up in the most up-to-date motion graphics, with mind-blowing special effects.
Whiteboard animation also offers so much scope for imagination, as new ideas and concepts can be explained simply, as and when needed. Intriguing and fun ideas can help to take the viewer through a complex idea.
You might even combine animation with live action to create a totally different effect.
Animation is always surreal, but bringing real life and live people into the mix can add another attractive dimension.
Animation is such a great tool for grabbing people’s attention and getting them to stick around in your explainer video so long as it’s done effectively.
To speak to one of our animation and explainer video experts about creating your own engaging video, call 020 8891 2077, or click here to learn more about explainer videos.
We can help you to create a video that is tailored to your brand’s target audience and leaves them wanting to watch and find out more.
Tell us what hooks you to an explainer video in our comments section below.