How to Make a Captivating Animated Music Video
|December 4, 2014||Posted by Warren under Animation Talk|
After having composed an exquisite piece of music, what you want are some creative visuals that will complement it to make an inspirational video.
Not only can imaginative images rouse intended feelings and thoughts from your audience as they listen to your track, but they can also present a visual story.
The supporting visuals you use in your video can help you to communicate the desired message with your music. And animation is certainly one of the most minimalist and effective ways to make a fantastic impression.
Here are some tips on accompanying your musical creativity with expressive and engaging animated visuals.
Share a Captivating Story
There are a variety of creative animation techniques to choose from, all of which can convey a message in their own unique style.
Stop motion offers an extensive range of potential and innovation. For example, you could create a character from vegetables and photograph it in an array of positions to create some artistically represented scenes to go with your unique track.
You can animate just about anything, and present this in pretty much any style imaginable – either using traditional or digital methods.
When it comes to whiteboard animation, there is potential for a hypnotising flow and inclusion of all kinds of diverse information in a short time.
Any scenario you conjure up in your mind can be drawn onto the whiteboard, and you can develop this, one step at a time, into a captivating story. There are so many style options to choose from, from elegant to comical.
Motion graphics is also a highly effective way to tell a stimulating story. This can be almost like watching an animated film, but with an awesome soundtrack! An animated story is a fantastic way to complement your music, using the precise imagery and tone you see fit to embellish on your musical message.
Illustrate Your Song’s Lyrics
A minute of video was found by James McQuivey of Forrester Research to be equivalent to 1.8 million words. Just think of the added appeal your music can make with the creativity of animation.
You can use animated illustrations to project your vision and take your audience through an inspirational journey.
With animation, you have more freedom and flexibility with visuals than you do in live action video. So your imagination is essentially your limit. Artistic images can be drawn by hand, or computer generated 3D graphics can be applied. You can even use a variety of styles to intrigue your audience and keep them engaged not only by your musical talent but also your vision in visual form.
Use Text and Images to Create Emphasis
Your song or track tells a story, and this will be illustrated with your video. The visuals you use can emphasise specific parts of your music or lyrics, or inscriptions across the page can hone in on key areas.
The use of text on a page could be used to highlight certain lyrics, or it could even add more information between the lines – providing an added element to the message or story. Background information and trivia are popular things to bring in using text, while images and music provide the key message. This presents your audience with a truly multi-sensory experience.
Mix Animation with Live Action
Animation is highly versatile, and there is exciting potential for combining animation with real-life footage.
You could layer animated illustrations on top of a live action story, or vice versa. Real life images can be used for your stop motion video, or you could use animated drawings.
If you are struggling to select a style, then you could switch from animation to real-life video wherever they seem most appropriate. This can not only be efficient, but it can really inspire curiosity from your audience.
Even just minimal elements of real life can be included in an animated video, such as photographs and short pieces of live-action footage. This change in style can be a fantastic way to retain attention.
A video that is primarily live action can be spiced up using animation, and this can give a totally different vibe to your music video.
Your video could present a stunning natural environment with live action video and then unexpectedly introduce an appealing animated character to the picture. You have complete freedom as to when the character comes and goes, and this can be edited in and out relatively simply.
The combination of animation methods and live footage can provide an opportunity to achieve your vision relatively quickly and cheaply, in a highly innovative way.
Absolutely any emotion can be achieved, using adventurous stories, poignant moments and inspirational messages. If you would like to complement your music using animation, don’t hesitate to give our team a call on 0208 891 2077.
We will discuss your intended message and style in detail, and help you to decide on the best approach. If you are happy to work with us on making your music video, we guarantee to present a creative product that impresses audiences and makes the desired impact.
What is your favourite animated music video Tell in the box below.
We wish you the best in your creative project!
This post was written by Warren Green.