Write A Script for Whiteboard Animation
|August 20, 2012||Posted by Warren under Top Tips by The QA Team, Whiteboard Animation|
Drawing on a whiteboard should be simple, right?
You might be a bit daunted at the prospect of making a script for your whiteboard video. There is much to consider, like what will be happening onscreen while your voiceover is working. The process of writing a script for whiteboard videos should be as straightforward as it is for writing a script for any other video.
I decided to put together a few tips for those who are approaching their whiteboard animation project and feeling a bit daunted about the prospect.
First off, identify your key message. This should be the overall topic of your video. Maybe it’s a product, maybe it’s a new service or a seasonal promotion. Just make sure you’re focused on one particular idea.
From there, break it down into three or four sub-sections. Think of the main elements of your key message and jot down a few words to describe them.
This provides a great framework to structure your video around. If your video is explanatory, make sure you use language that your target audience will understand. If using industry terms out of necessity, make sure they are appropriately explained.
Once you have all the key words and ideas clearly set out, start thinking of a story arc. A good way to do this is present your video content as the solution to a problem. Offer up a scenario and show how your video’s subject matter can solve it. Another angle that can be useful here is a historical setting. What came before the service or product you are offering? Are you offering a more modern alternative? Use the story to really show off the benefits you are offering to viewers.
Now, when you are writing, although it’s important to keep it simple, it is a good idea to include metaphorical language. If you use words that translate well into images, it will be easier for illustrators to transform your video into a whiteboard animation. Get a few of your staff together to brainstorm some image-rich words that will assist in this step, maybe even try some word association.
This step can be the difference between an okay whiteboard animation and an amazing whiteboard animation.
Every video is different, and these tips may not work for everybody. But they are a start! Be creative, but keep it simple. And make sure you’ve got a great artist on board to help you with the illustrations.
If you’d like further information about whiteboard animations and how to get started with your whiteboard video project, why not get in touch with our team? Leave us a comment or use the contact form to the right of your screen. Or please get in touch if you have any scriptwriting tips you think we need to know.
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