The Different Uses of Motion Graphics
|January 19, 2013||Posted by Warren under Animation Talk|
Animations have become popular throughout the world thanks to the ever-growing internet. Many forms of animation that were once used only for specific tasks are now being used in different fields. Motion graphics is one of the types of animation that are used very often currently. ‘Motion graphics’ simply means graphics that appear to move around. When there were no computers and internet, creating a motion graphics video was difficult and costly, and these animations were only used in films and television programs. Now, with computers facilitating the task of creating these animations, they are finding many uses throughout the UK and around the globe.
The most prominent use of these animations has been in films and television. The titles of films, dramas and other TV programs are mostly created using motion graphics. Motion graphics are also used to create subtitles and credits in TV programs and films.
Marketing is a field in which different types of animations have found utilization. Motion graphics are used in marketing to inform customers about different features of a product. These animations are very good at capturing the attention of viewers. In this way, the advertisement message reaches even those people who have the shortest of attention spans. Websites also use motion graphics in abundance.
Animations help increase the time viewers spend on a website. This is why most businesses in London have at least one of these animations on their websites. Motion graphics are also used in presentations to make them interesting. The statistics and figures that are used in Business to Business communication presentations make them very boring. The bare statistics in these presentations are made imaginative and interesting with the use of motion graphics animations. Education is also an area in which these animations are used. These animations are also used to convey messages like environmental concerns to people in a manner that is appealing to them.
There are many applications that make it very easy to create motion graphics animation. Macromedia Flash is the most well-known application that allows creating and uploading motion graphic animations on the internet. Even ordinary people with little training can use the application to create beautiful motion graphics sequences. People create these animations for fun and upload them on the internet and share them with their friends. A motion graphics company makes professional quality videos that are used for product marketing and describing features of a product or service. A motion graphics studio also makes animations for films and television programs that are used in their titles and credits.