The Spiel Guide to Select Animation Style
|August 3, 2012||Posted by admin under Whiteboard Animation|
You’ve just made the great decision to make an animated web video. You know what the key ideas are you want to get across, you might even have a storyboard coming together. But you’re not too sure what kind of animation style to choose.
Well we’re here to help you out. The visual representation of your information is crucial because different styles of animation work better to convey different types of information. Throughout this blog we’ll go through a few different styles of animation and the kinds of web video they work best for.
Whiteboard is one of the most popular types of animation in the web video world (yes, web videos definitely have their own world!) at the moment. This technique is also sometimes called video scribing, which is a title that might give you an idea of what it can be used for. This animation works really well to demonstrate – to scribe – precisely what a voiceover is saying. It can be a good visual representation of data, such as graphs, formulas, equations, charts..
It can also be used as visual brainstorming. If the content of your video offers a solution, this could be the right animation to show that transition from problem to solution. Why exactly? Because whiteboard animations usually show the hand that is drawing the animation, it gives the animation a “you can do it” feel, and draws the viewer in. They feel a part of the process.
This style of animation is one of the most effective ways to show construction or deconstruction. Whether this is a building, an object or some abstract concept you’re choosing to represent with different materials (think the Ebay or B&Q adverts), stop motion can be a great way to show this. This can be done with a time lapse sort of effect. Because of this stop motion is generally a great way to show journeys.
Having said that, there may just be segments of your video that require stop motion. Our most recent animation for the University of Roehampton was overall a whiteboard animation, but had some stop motion elements, for instance to show money piling up we used a stop motion-esque technique. That’s the kind of thing we mean by a construction – it could be used to show increases or physical changes.
A classic, versatile style of animation. I could dedicate a whole blog post to the benefits of choosing 2D animation for your web video, but for the sake of brevity I’ll just summarise. With 2D animation the thing that really sets up your video is the colour scheme, the style of illustration and the backgrounds you choose. These 3 elements should obviously match each other so your video is cohesive.
Really, 2D animation is a flexible style of animation that will be appropriate for just about any video. It’s just whether the illustrations match up with what you’re trying to convey. For instance you could have a talking clock, a candle and a… or you could have three sibling ducks and their uncle… But if you’re not trying to tell that kind of story your video won’t really work. When you choose 2D animation, you have to understand you’re creating your own sort of universe, your own world for the video to exist in. If you put together a cohesive world, then your video will be a success.
If you still watch television, you may have noticed many big UK brands are using 3D animation in their advertising lately. And to an extent they are doing what we mentioned with 2D animation: creating a 3D universe. 3D animation can run to big budgets – which is why there are only 2 major 3D film studios in the world – but it also makes for effective short videos, which is why we’re seeing a lot of these 3D animated ads.
But as with stop motion animation, 3D can be an excellent way to augment or emphasise small details of your video. It makes a particularly stylish looking graphic or animated logo – and it doesn’t have to stick out like a sore thumb in the style that 80s 3D details did. So again, 3D is a versatile way to create an entire universe. It is a good way to grab the attention of many, so if your video was set for release across web and television, this could be the style to choose.
These are just a few tips to get you going with choosing your animation style. Stay tuned to the blog for further tips about which style of video and animation go hand in hand. In the mean time, please feel free to get in touch with us if you have questions about your own animation project – our team would love to help you out! Leave us a comment or connect with us on Twitter and Facebook.