Top 3 Animated TV Adverts in 2015
|September 8, 2015||Posted by Maite under Animation Talk|
Animated adverts are beginning to dominate on TV nowadays, but there are a few that advertise everyday products which have really caught our attention.
Triumph have released the first animated advert for a lingerie brand, showing just how versatile animation is, and making the point that a lingerie advert can be engaging without being provocative or sexist.
The advert is inspired by the animated film, Frozen, and starts just as if it were a blockbuster film itself. The story begins with a lady telling her friends that she is searching for “the one”; then they’re singing and dancing amid lingerie and it’s made clear that what she’s after is the perfect bra. The animation is uplifting, exudes fun and has a feminine touch without being sexist.
That being said, the advert received a small number of complaints after being aired on the Cartoon Network, seemingly because a real-life woman wearing a bra is shown at the end of the advert. The image doesn’t seem provocative, and the bra is plain, covering most of the woman’s breasts. It seems then that the complainants see breasts as sexual objects which cause embarrassment and shouldn’t be shown – even when covered by a bra – to children.
As expressed by a spokesperson for Triumph: “All innovative new campaigns will provoke varied commentary.” Perhaps with more adverts like this one from Triumph, these people will accept breasts as functional parts of the female body that should not offend.
The advert also has a practical approach, which may even educate children and male viewers in the trials and discomfort women go through with their breasts and bras. It’s great to see these practical issues approached in a fun and free way, without suggestion that lingerie is a taboo topic.
A line in the catchy song in the video goes: “Will she ever find the one that sets me free….that doesn’t pinch or squash me flat,” which many women can relate to. All in all, this advert relates well with the target audience and the style and practicality of Triumph lingerie is expressed concisely and engagingly. Good job, we say!
Takeaway: Animation can provide a human touch that viewers can relate to even better than live action video
This advert may not make it clear what Sherwin-Williams offers, but it definitely engages the audience and makes you want to find out for yourself. Bursts of colour throughout the advert, ending with the phrase “Where will colour take you? Ask Sherwin-Williams” hint at what the company does if viewers don’t yet know.
The animated video is bright, unique, and intriguing, keeping you watching to see what happens next. Not only does it have a creative, flowing motion graphics – including digital papercraft animation using paint colour charts, giving a nod to the traditional animation style – but it also oozes adventure. An up-beat, original song plays throughout the animation which displays adventure sports, including surfing, abseiling and paragliding, using animated shapes in multiple colours.
The original creativity and adventure in this advert immediately inspire emotions of happiness and excitement, which captivate the audience and keep them watching to the end. No information is provided in the advert, enabling it to entertain the audience without overwhelming, which is very important in our modern society which is saturated with advertising in every place you can imagine. Something simple and original avoids being pushy whilst still being memorable.
Takeaway: Simplicity can be the key to making an impact
This advert is pretty simple too. It uses 2D motion graphics with bright colours and unusual shapes to captivate the audience in a fantasy playground of Oreo cookies. The fun advert appears to give a nod to retro computer games, whilst the catchy electronic tune that plays throughout the video resembles others in modern animated film, including the new LEGO Movie.
The lyrics in the song are fun and sometimes silly, which are likely to amuse younger audiences in particular. They are associated with how you might prefer to eat your Oreo cookies or cakes, including the line: “twist it, lick it, dunk it, munch it.. tell me how to.. roll it, stack it, flip it, crunch it..” Whether or not you love the song, it sure is a catchy tune.
This is a very light-hearted advert which provides simple entertainment with modern animation techniques that intrigue the target audience, and Oreos are shown throughout, so you can’t forget what the advert is for. Audiences nowadays have short attention spans when it comes to advertising, and they are selective in what they watch too, so this fun and resonating animation makes a mark.
Takeaway: Simple adverts can be cool and appeal to all ages
To discuss how you can use animation to promote your product in a way that gets watched and remembered, get in touch with our video production team on 0208 891 2077. We thrive on using new and creative techniques to engage audiences of all kinds.
This post has been written by Maite.