Top 8 Animation Styles for Explainer Videos
|July 3, 2015||Posted by Maite under Explainer Videos|
Selecting the right animation style for your needs can be difficult when there are so many options available, so we have put together a list of our top 8!
All of these styles are effective for making 30-90 second explainer videos, which often include striking graphic images and seamless storytelling among other benefits. Animated videos can be explosive and make a huge impression when done the right way.
Here is a brief overview of the strengths and weaknesses of our top 8 explainer video styles to help you choose the best for your business.
1. 2D Animation
Animating with “flat” design is trending and has proven to generate fantastic returns. 2D shapes, images and figures keep visuals simple to avoid overwhelming viewers and distracting them from the key message. Whether you want to create an intriguing advert with a story or an easy to understand user guide, this style has a broad scope of uses. Dropbox made a simplistic 2D video to explain how to use the service, and this increased conversion rates by 10%. If well thought out and executed, 2D animated videos can generate a return on investment incredibly quickly.
Whiteboard animated videos are popular for explaining complicated topics and concepts. A hand draws out the animations and guides viewers through the message, which develops in pace with the narrator. Simple 2D images are used, with additional elements added to make the concept flow engagingly. Infographics, arrows and text are common features included in whiteboard videos to help in making a clear and attractive explanation. Whiteboard videos are often used to transform lectures and talks into a visual format.
3. Animated Infographic
Still infographics can be made even more engaging and informative when they are animated. These can condense a lot of information without confusing the audience. As the infographic develops, different aspects of a topic can be elaborated by branching off from the original infographic. In this way, a 30-second video can say so much more than many pages of text. It is a far more engaging format too. Infographics are especially effective for communicating numerical data, particularly on rather dull topics.
4. 3D Animation
3D animation is modern and striking, making it a powerful visual medium. It also connects the audience to spatial relationships, which can valuable when explaining a product that doesn’t yet exist, or which is too complex to show clearly in real form. Architects and product designers often use 3D animation to provide a full image of a product. While 2D is great for making clear and simple explanations, 3D animation is better for representing structural, dimensional and geographical concepts.
5. Augmented Reality
These videos usually consist mainly of a live footage layer, with an animation layer on top. This animated layer can enhance the video in a number of ways. It can be unexpected, draw the viewer in and add humour and excitement to a video. Often, a fantastical or futuristic story will be told. It is inspiring to see how animation works hand in hand with live footage to form a creative video.
A screencast animation is when a computer or mobile screen is recorded and the viewer is guided through a task for instructional, tutorial, or demonstrative purposes. Animated arrows, kinetic typography and animated agents can help to guide viewers in a clear and engaging way. This style is most commonly used to showcase new software and guide customers through scenarios within an application.
7. Stop Motion
Stop motion was the first animation style to be invested and it is still alive and well. It is frequently used as a creative storytelling piece, often drawing viewers in with inspiring shapes and movement. There are a variety of more modern styles of stop motion animation, including those made with paper art, modelling clay and even fruit. Almost anything can come to life, offering a unique energy. The only limit is your creativity.
8. Character animation
Most types of animations can include the use of an animated character, which often enhances the appeal of the video. Viewers identity with character-driven videos in a unique way, particularly when these are well targeted to the audience. Cartoon characters can be used to lighten up more serious or dull topics, while both creative and realistic characters can be used to show social interactions between figures.
All of these animated video styles have their own place in attracting an audience, storytelling and engaging viewers. They can even be used in conjunction to generate a greater effect. For example, combining a screencast with 2D character animation is common. The best choice and mix all depends on the purpose of the video and the target audience. Contact our animation company on 0208 891 2077 to find out more about each animation style, and to discuss which best fits your business and your specific needs.
This post has been written by Maite.