{"id":16297,"date":"2019-12-18T09:41:42","date_gmt":"2019-12-18T09:41:42","guid":{"rendered":"https:\/\/www.spielcreative.com\/blog\/?p=16297"},"modified":"2020-05-13T10:08:33","modified_gmt":"2020-05-13T10:08:33","slug":"instagram-stories","status":"publish","type":"post","link":"https:\/\/www.spielcreative.com\/blog\/instagram-stories\/","title":{"rendered":"Instagram Stories: 5 Tips Your Business Needs"},"content":{"rendered":"\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/s98g4Vp1ZDM\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Transcription<\/strong><\/h2>\n\n\n\n<p>In this video, you\u2019ll learn our top 5 tips to\nhelp boost the performance of your Instagram Stories. <\/p>\n\n\n\n<p>Now, according to Instagram\u2019s internal\ndata, Instagram Stories are used by as many as 500 million people every single\nday. But this is about more than increasing your follower count. A\nwell-executed Instagram Story strategy can solidify your brand as an authentic\nindustry leader.<\/p>\n\n\n\n<p>And in this video, we\u2019ll show you exactly\nhow to do it. So stay tuned!<\/p>\n\n\n\n<p>Hi, I\u2019m John here at Spiel Creative. Before\nwe get started, go ahead and click that subscribe button. Make sure you also\nclick that bell so you\u2019ll be notified whenever we upload a new video helping\nyou with your video marketing.<\/p>\n\n\n\n<p>So, let\u2019s start with the basics. As you\nmost likely already know, Instagram Stories exist separately from your other\nInstagram Posts, and function as a temporary post lasting 24 hours. <\/p>\n\n\n\n<p>Instagram Stories also comes packed with\nplenty of unique features such as Spotify integration and Polls, but like\neverything else in the digital media world, your Instagram Story survives on\nits ability to drive people\u2019s attention.<\/p>\n\n\n\n<p>Grabbing your audience\u2019s attention and\nkeeping them engaged is vital. It\u2019s worth noting that your followers can mute\nor opt-out of seeing your stories if they get bored. So, it&#8217;s well worth putting\na bit of time into learning how to optimise your Instagram stories so that they\ncan reach their full potential.<\/p>\n\n\n\n<p>So let\u2019s get started with, <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 1. Post Consistently <\/h2>\n\n\n\n<p>If we\u2019re talking about social media, we\ncan\u2019t ignore the importance of consistency. These days, audiences don\u2019t just\nwant the occasional post, they expect you to engage with them on a regular\nbasis.<\/p>\n\n\n\n<p>This is what makes Instagram Stories such a\ngreat marketing tool for your business. Instead of constantly relying on\nstandard posts, you can mix in Instagram Story updates to keep your audience\nengaged daily. <\/p>\n\n\n\n<p>Now, some of you might be wondering \u201chow\nmuch posting is too much posting?\u201d Well, according to Buffer, the ROI of\nInstagram Story posting maxes out at about 20 posts per day. But as always,\ntrack your own metrics and do what\u2019s right for your audience.<\/p>\n\n\n\n<p>We find typically it is around 2-3 posts a\nday.<\/p>\n\n\n\n<p>Let\u2019s assume you did want to update your\nInstagram Story 20 times a day. What would you even talk about?<\/p>\n\n\n\n<p>Well, that\u2019s where things get interesting.\nThe reality is, as long as your content is relevant to your audience, you can\npost just about anything.<\/p>\n\n\n\n<p>In our experiences, companies and brands\nwith great Instagram Stories post things such as behind the scenes footage,\ncompany culture, and sometimes just funny gifs and memes. <\/p>\n\n\n\n<p>Companies like Audi do an incredible job of\nbalancing product promotion and maintaining authenticity. Their Instagram\nStories manage to be informal and charming, while still maintaining brand\nintegrity.<\/p>\n\n\n\n<p>Your Instagram Story can feature your\nproducts, but the purpose of your stories should be to give your company a\npersonality by peeling back the curtain and showing the people behind the\nbusiness. <\/p>\n\n\n\n<p>Alongside knowing how often and what you\npost, it\u2019s worth considering this next tip\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 2. Use Hashtags and\nLocation Stickers to Increase Discoverability<\/h2>\n\n\n\n<p>You\u2019re probably familiar with adding\nlocations to your posts on Instagram and Facebook, but you might not know that\nInstagram Stories has that feature too.<\/p>\n\n\n\n<p>Why does this matter? Well, location\nstickers are a great tool for targeting content to specific audiences,\nespecially if you\u2019re a local business. <\/p>\n\n\n\n<p>Stories pop up when users search hashtags\nand locations, which means that anyone and not just your followers can see your\nstories. <\/p>\n\n\n\n<p>And with a little bit of luck, and a lot of\nengagement, you might just be featured on the \u2018explore\u2019 page.<\/p>\n\n\n\n<p>To put it simply, hashtags and location\nstickers are to Instagram what SEO is to Google. Use these regularly to\nconsistently drive more attention to your content.<\/p>\n\n\n\n<p>So, moving on to\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 3. Engage Your Followers\nWith Polls!<\/h2>\n\n\n\n<p>Instagram\u2019s interactive polls are one of\nthe most underrated tools in social media marketing. <\/p>\n\n\n\n<p>As a marketer or business owner,\ninteractive polls give you the chance to create a simple but compelling\nexperience for users, all while collecting plenty of data at the same time.<\/p>\n\n\n\n<p>By choosing the Poll option in the stickers\ntab, you can easily gain deeper insights into your customer experience.<\/p>\n\n\n\n<p>You can brainstorm new ideas like \u201cwho\nwants us to make avocado-flavored ice cream?\u201d, or get feedback for existing\nproducts and services. You can comment on current events or industry news with\njoke polls&#8230;the sky really is the limit here.<\/p>\n\n\n\n<p>This not only helps you get real time\nresponses from your customers, but also adds a bit of fun and interactivity to\nyour Instagram Stories. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 4. Add Website\nLinks\/Shoppable Stickers to your Instagram Story<\/h2>\n\n\n\n<p>Another great feature on Instagram Stories\nis being able to add clickable links to your website, blog or landing page. <\/p>\n\n\n\n<p>Clearly, the chance to take followers and\nguide them down your sales funnel with less friction is exciting to think\nabout. But unfortunately you can\u2019t access that feature until you have a\nbusiness account with 10k followers. <\/p>\n\n\n\n<p>However, the good news is that if you don\u2019t\nhave 10k followers yet, you can now add a shoppable sticker to your story,\nwhere users can click on your post and access your ecommerce store. Take\nadvantage of this feature when you\u2019re looking to promote specific products to your\naudience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 5. Share Instagram Live\nStories<\/h2>\n\n\n\n<p>Instagram Live is a fantastic tool for\nbusinesses willing to think outside the box. You can host Q&amp;A\u2019s, interview\nindustry professionals, and reveal products live. <\/p>\n\n\n\n<p>And with Instagram Stories, you\u2019re able to\nrepurpose and recycle that content. Now, all of your followers will have a\nchance to watch that interview or product reveal. <\/p>\n\n\n\n<p>But why stop there? You can share specific\nsnippets of the broadcast, or promote future live broadcasts to your followers.\n<\/p>\n\n\n\n<p>This is where Instagram Stories shines: it\nlets you add layers to your brand by approaching customer engagement from\ndifferent angles. It\u2019s not just about high-res images anymore. <\/p>\n\n\n\n<p>Ok, so although I have now covered my top 5\ntips, I can&#8217;t let you go without a great bonus tip that can really help your\nbusiness grow using Instagram Stories. So here it goes..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus Tip: Promote Your\nStories &amp; Use Ads<\/h2>\n\n\n\n<p>To get more views and higher engagement,\nit\u2019s important to remember &nbsp;you can promote\nyour stories. <\/p>\n\n\n\n<p>Instagram Story ads are incredibly\neffective, with the an impressive 75% conversion rate on average. The power of\nthese ads is that your business is able to promote itself in unique, engaging\nways. Polls, videos, music, carousels\u2026you get the idea. <\/p>\n\n\n\n<p>As far as actually creating the ads goes,\nyou\u2019ll want to do this in Facebook Ads Manager.<\/p>\n\n\n\n<p>If you\u2019re not familiar with this, not to\nworry. Here\u2019s how you get started.<\/p>\n\n\n\n<p>First, sign in to the Facebook account\nlinked to your Instagram business profile. Once you\u2019re logged in, click on the\nmenu bar by tapping the arrow on the top right corner of the screen, and click\nManage Ads.<\/p>\n\n\n\n<p>This will take you to the Facebook Ads\nManager, where you can both monitor old campaigns and set up new ones.<\/p>\n\n\n\n<p>Hit the Create button on the top left, and\nchoose a campaign objective. Let\u2019s say you choose something like Brand\nAwareness.<\/p>\n\n\n\n<p>From there, fill in the ad account\ninformation and audience sections.<\/p>\n\n\n\n<p>Next, you\u2019ll want to move to Ad Placement\nand click Edit Placements. Find the Instagram option, and then the Stories tab.<\/p>\n\n\n\n<p>Set up a budget, and all that\u2019s left is deciding\nhow you\u2019ll present your ad.<\/p>\n\n\n\n<p>Add the link where you\u2019d like your ad to\nlead, and an eye-catching call to action.<\/p>\n\n\n\n<p>Review your ad, click confirm and just like\nthat, your ad is live!<\/p>\n\n\n\n<p>So that\u2019s it,\nfolks. We hope you enjoyed the video, and if you have any further questions,\ncomment down below. Also, if you found this video helpful, make sure to\nsubscribe to our channel for even more video marketing insights.<\/p>\n\n\n\n<p>And finally, if you need more help with your video marketing, you can get in touch with us here at Spiel at <a href=\"https:\/\/www.spielcreative.com\">www.spielcreative.com<\/a>.<\/p>\n\n\n\n<p>Thanks for watching and we\u2019ll see you next\ntime!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch this video to learn 5 killer tips to help boost your engagement with Instagram Stories<\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.spielcreative.com\/blog\/instagram-stories\/\" class=\"more-link\">Continue Reading<\/a><\/p>","protected":false},"author":24,"featured_media":16355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[190],"tags":[],"class_list":["post-16297","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video-marketing","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want Instagram Stories Tips To Help Boost Your Engagement?<\/title>\n<meta name=\"description\" content=\"Learn 5 important tips to get started with Instagram Stories. Watch this video to learn how to improve your engagement and get more sales via Instagram Stories!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spielcreative.com\/blog\/instagram-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want Instagram Stories Tips To Help Boost Your Engagement?\" \/>\n<meta property=\"og:description\" content=\"Learn 5 important tips to get started with Instagram Stories. 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