{"id":17055,"date":"2025-04-09T14:00:19","date_gmt":"2025-04-09T14:00:19","guid":{"rendered":"https:\/\/www.spielcreative.com\/blog\/?p=17055"},"modified":"2025-04-09T14:00:21","modified_gmt":"2025-04-09T14:00:21","slug":"explainer-videos-faqs","status":"publish","type":"post","link":"https:\/\/www.spielcreative.com\/blog\/explainer-videos-faqs\/","title":{"rendered":"Top 17 Questions About Explainer Videos \u2013 Sorted!"},"content":{"rendered":"\n
\"explainer<\/figure>\n\n\n\n

Explainer videos are everywhere these days\n\u2013 and for good reason. Whether you’re launching a product, simplifying a\ncomplex service, or just trying to get your message across quickly, an\nexplainer video can be the perfect tool. If you’ve got questions, you’re in the\nright place. Let’s dive into the 17 most common questions people ask about\nexplainer videos.<\/p>\n\n\n\n

\n\n\n\n

1. What exactly is an explainer video?<\/strong><\/h2>\n\n\n\n

An explainer video is a short, engaging\nvideo that breaks down a product, service, or idea in a simple and\neasy-to-understand way. It typically lasts between 60 to 90 seconds and uses\nclear language, visuals, and often animation or motion graphics to make things\ncrystal clear. The whole point is to explain something that might otherwise be\nconfusing.<\/p>\n\n\n\n

These videos are designed to grab attention\nquickly and hold it long enough to communicate the core message. You\u2019ll often\nfind explainer videos on homepages, landing pages, or as part of a pitch. They\nhelp turn complex ideas into something digestible and even enjoyable \u2013 which is\na big deal in a world where people\u2019s attention spans are shrinking.<\/p>\n\n\n\n

What makes them especially powerful is\ntheir versatility. Whether you\u2019re a tech startup needing to explain a new app\nor a medical company clarifying a treatment process, an explainer video adapts\nto your brand and audience. It\u2019s all about making information more accessible \u2013\nand a bit more fun too.<\/p>\n\n\n\n

\n\n\n\n

2. Why are explainer videos so\neffective?<\/strong><\/h2>\n\n\n\n

Explainer videos work because they combine\nvisual and auditory learning. Most people remember more of what they see and\nhear, compared to just reading or listening alone. So, by pairing simple\nlanguage with engaging visuals, explainer videos deliver your message in a way\nthat sticks.<\/p>\n\n\n\n

Another reason they\u2019re so effective is that\nthey cut through the noise. Instead of expecting your audience to scroll\nthrough pages of text, you\u2019re giving them the highlights in a matter of\nseconds. And when time is limited, that can make the difference between a\nviewer clicking away or sticking around to learn more.<\/p>\n\n\n\n

Plus, let\u2019s not forget the emotional\naspect. A well-made explainer video can create a genuine connection with the\naudience. Whether it\u2019s humour, empathy, or just a sense of relief from finally\nunderstanding something \u2013 these moments help build trust and move people to\ntake action.<\/p>\n\n\n\n

\n\n\n\n

3. How long should an explainer video\nbe?<\/strong><\/h2>\n\n\n\n

The sweet spot for most explainer videos is\nbetween 60 to 90 seconds. That might not sound like a lot of time, but if\nscripted properly, it\u2019s more than enough to get your message across without\nlosing your audience\u2019s attention. In fact, the shorter the video, the more\nlikely someone is to watch it all the way through.<\/p>\n\n\n\n

Now, this doesn\u2019t mean you have to squeeze\neverything into a minute. If your product or service needs a bit more\nexplanation, going up to 2 minutes can still work \u2013 as long as every second\ncounts. The key is to avoid fluff and keep the viewer engaged from start to\nfinish. Think of it like an elevator pitch with visuals.<\/p>\n\n\n\n

If you’re planning to use the video on social media, you might want to go even shorter \u2013 around 30 to 60 seconds. For websites or presentations, a slightly longer format is fine. It really comes down to knowing your audience and how much time they\u2019re likely to give you.<\/p>\n\n\n\n

\"explainer<\/figure>\n\n\n\n
\n\n\n\n

4. What should be included in the\nscript?<\/strong><\/h2>\n\n\n\n

Your script is the backbone of your\nexplainer video \u2013 get that right and everything else becomes easier. It should\nstart with a clear hook to grab attention within the first few seconds. This\ncould be a problem your audience faces or a bold statement that gets them\ncurious.<\/p>\n\n\n\n

Next, move into the solution \u2013 that\u2019s your product, service, or idea. Explain how it works in the simplest terms possible and highlight what makes it different or better. Keep your language natural and conversational. You want the viewer to feel like you\u2019re talking to them, not lecturing them. Finally, wrap things up with a strong call to action. What do you want the viewer to do next \u2013 visit your website, sign up, book a demo? Make it clear, direct, and easy to follow. A good script balances clarity, brevity, and a bit of personality. <\/p>\n\n\n\n

\"script\"<\/figure>\n\n\n\n
\n\n\n\n

5. What are the different styles of\nexplainer videos?<\/strong><\/h2>\n\n\n\n

There\u2019s a surprising variety when it comes\nto explainer video styles. One of the most popular is animated explainer videos\n\u2013 using motion graphics, characters, or whiteboard animation to walk the viewer\nthrough a concept. These work well for abstract ideas or when you want to keep\nproduction costs manageable.<\/p>\n\n\n\n

Live-action videos, on the other hand,\nfeature real people and real settings. These can be great for building trust,\nespecially if you want to show your team, workspace, or a product in action.\nThey\u2019re often used in industries like healthcare, finance, or B2B services\nwhere human connection matters.<\/p>\n\n\n\n

There\u2019s also a hybrid approach \u2013 combining animation with live footage, or using screencasts and UI demos if you’re explaining software. Choosing the right style depends on your message, your audience, and your budget. Each has its pros and cons, so it\u2019s worth considering which one will help tell your story best.<\/p>\n\n\n\n

\"different<\/figure>\n\n\n\n
\n\n\n\n

6. How much does an explainer video\ncost?<\/strong><\/h2>\n\n\n\n

Costs can vary quite a bit depending on the\nstyle, length, and who you hire to produce it. A professionally animated\nexplainer video can range from \u00a32,000 to \u00a310,000 or more. Live-action videos\ntend to be more expensive, especially if they involve a lot of filming, actors,\nor special locations.<\/p>\n\n\n\n

If you’re on a tight budget, there are more\naffordable options too \u2013 like using online tools or freelance platforms. Just\nkeep in mind that you often get what you pay for. A cheap video might save\nmoney upfront, but if it doesn\u2019t connect with your audience, it could end up\ncosting you more in missed opportunities.<\/p>\n\n\n\n

The key is to see it as an investment. A great explainer video can help you convert more leads, improve understanding, and build credibility \u2013 all of which have real value. It\u2019s often worth stretching your budget a little if it means getting a video that really works for your brand.<\/p>\n\n\n\n

\"explainer<\/figure>\n\n\n\n
\n\n\n\n

7. Where should I use my explainer\nvideo?<\/strong><\/h2>\n\n\n\n

Your homepage is one of the best spots for\nan explainer video \u2013 right above or near the fold so it grabs attention\nimmediately. It\u2019s the perfect way to introduce your business and make a strong\nfirst impression without relying on heavy text. A good video can increase the\namount of time people spend on your site and boost conversions.<\/p>\n\n\n\n

Landing pages are another great place to\nuse them. Whether you’re running a campaign or promoting a specific offer, an\nexplainer video helps to clarify what\u2019s on offer and why it matters. They can\nalso work brilliantly in email marketing, where a short, clickable video can\nboost open rates and engagement.<\/p>\n\n\n\n

And of course, don\u2019t forget social media.\nSharing your explainer video on platforms like LinkedIn, Instagram, and\nFacebook helps spread your message to a wider audience. Just be sure to adapt\nthe video length and format to suit each platform \u2013 and always include captions\nfor silent viewing.<\/p>\n\n\n\n

\n\n\n\n

8. How long does it take to make an\nexplainer video?<\/strong><\/h2>\n\n\n\n

On average, a professionally made explainer\nvideo takes around 4 to 6 weeks from start to finish. That includes time for\nscripting, storyboarding, design, animation or filming, and final edits. Some\nprojects might take less time, especially if the brief is clear and revisions\nare minimal.<\/p>\n\n\n\n

The scripting and planning phase often\ntakes the longest because it sets the foundation for everything else. You\u2019ll\nneed to finalise the messaging, decide on the tone and style, and make sure\neveryone is aligned before production begins. Rushing this part usually leads\nto more delays later on.<\/p>\n\n\n\n

That said, if you\u2019re working with a tight\ndeadline, there are ways to speed things up \u2013 like using pre-made templates or\nsimplifying the visuals. Just be aware that quicker turnarounds often mean\ncompromising a bit on polish. So, it\u2019s about finding the right balance between\nquality and speed.<\/p>\n\n\n\n

\n\n\n\n

9. How do I choose the right voiceover\nfor my explainer video?<\/strong><\/h2>\n\n\n\n

Choosing the right voiceover can make or\nbreak your video. You want a voice that matches your brand’s personality and\nspeaks in a tone your audience will relate to. For example, if you’re a fun and\nquirky startup, a youthful and energetic voice might work well. If you’re in\nthe finance or healthcare space, something more calm and professional may be\nbetter suited.<\/p>\n\n\n\n

It\u2019s not just about the sound \u2013 it\u2019s also\nabout clarity, pacing, and emphasis. A good voiceover artist will know how to\nbring the script to life and guide the viewer\u2019s attention in all the right\nplaces. It\u2019s worth listening to a few different samples to find the right fit.\nMost professionals will offer a range of demos so you can get a feel for their\nstyle.<\/p>\n\n\n\n

Don\u2019t forget to consider accents too. If your audience is primarily in the UK, for example, using a British voice can help with relatability and trust. Ultimately, the goal is to sound like someone your viewer would feel comfortable listening to \u2013 not a robot reading from a script.<\/p>\n\n\n\n

\"voiceover<\/figure>\n\n\n\n
\n\n\n\n

10. Can I make an explainer video\nmyself?<\/strong><\/h2>\n\n\n\n

Yes, you absolutely can \u2013 especially with\nthe rise of user-friendly tools like Vyond, Animaker, and Canva. These\nplatforms make it easy to drag and drop elements, record voiceovers, and create\nsomething decent without needing much technical knowledge. It\u2019s a great option\nif you\u2019re just starting out or testing the waters.<\/p>\n\n\n\n

That said, there are limits. DIY videos\noften lack the polish and strategy of a professionally made one. Things like\npacing, branding, animation quality, and scripting can make a big difference in\nhow effective your video is. If it looks cheap or feels awkward, it might\nactually hurt your brand more than help it.<\/p>\n\n\n\n

So, if you go the DIY route, keep it\nsimple. Focus on clear messaging and make sure the visuals don\u2019t distract from\nyour point. If it performs well and you see value in it, you might consider\ninvesting in a professional version down the line.<\/p>\n\n\n\n

\n\n\n\n

11. What makes a good explainer video\nscript?<\/strong><\/h2>\n\n\n\n

A good script doesn\u2019t try to say everything\n\u2013 it focuses on the most important thing. That usually means identifying a\nclear problem, offering your solution, and showing how it works. The best\nscripts do this in plain English, without jargon, and with just enough detail\nto get the message across.<\/p>\n\n\n\n

You\u2019ll also want to keep the flow natural.\nWrite like you speak \u2013 not like you\u2019re writing an essay. If something sounds\nrobotic when read out loud, change it. A conversational tone helps the viewer\nstay engaged and makes your brand feel more approachable.<\/p>\n\n\n\n

Lastly, make sure there’s a clear\nbeginning, middle, and end. Hook them early, keep them interested, and finish\nwith a strong call to action. Even if your product is technical or niche, the\ngoal is to make it feel easy to understand \u2013 and a great script is what does\nthat.<\/p>\n\n\n\n

\n\n\n\n

12. How do I measure if my explainer\nvideo is successful?<\/strong><\/h2>\n\n\n\n

Success really depends on what your goal\nis. Are you trying to drive more sign-ups, explain a concept, or reduce support\nqueries? Start by defining that goal and then track metrics like watch time,\nclick-through rates, and conversion rates. If your video\u2019s on a landing page,\nsee how it impacts bounce rates or time on page.<\/p>\n\n\n\n

Engagement is another strong indicator. Are\npeople watching the video to the end? Are they sharing it, commenting, or\nliking it on social platforms? These signals can tell you whether your message\nis connecting with your audience.<\/p>\n\n\n\n

And don\u2019t forget to ask for feedback.\nSometimes the most helpful insights come from customers or team members who\u2019ve\nseen the video and can point out what worked and what didn\u2019t. Over time, you\ncan tweak your messaging or try new styles based on what you learn.<\/p>\n\n\n\n

\n\n\n\n

13. Should I use animation or live\naction for my explainer video?<\/strong><\/h2>\n\n\n\n

It depends on your brand and what you’re\ntrying to communicate. Animation is fantastic for simplifying abstract or\ncomplex ideas \u2013 like data, processes, or software tools. It also gives you more\ncreative freedom and is usually easier to update later if things change.<\/p>\n\n\n\n

Live action works best when you want to\nbuild a human connection. If you’re showing off a product, office space, or a\nteam of people, seeing real faces can build trust. It\u2019s particularly effective\nfor testimonials or service-based businesses where personal relationships\nmatter.<\/p>\n\n\n\n

Sometimes, a hybrid approach is ideal. For\nexample, you might start with a person talking to camera and then cut to animated\nsections for clarity. The key is to think about your audience and what will\nhelp them understand and trust you the fastest.<\/p>\n\n\n\n

\n\n\n\n

14. Can explainer videos help with SEO?<\/strong><\/h2>\n\n\n\n

Yes, explainer videos can definitely\nsupport your SEO efforts. Search engines favour content that keeps people on a\npage longer, and a well-placed video can do exactly that. If people spend more\ntime watching your video, it signals that your page is relevant \u2013 which can\nimprove your rankings.<\/p>\n\n\n\n

You can also optimise your video with keywords\nin the title, description, and file name. Hosting it on YouTube and embedding\nit on your site is a smart move, especially since YouTube itself is a massive\nsearch engine. Just make sure to include a transcript so that the text content\nis crawlable too.<\/p>\n\n\n\n

And let\u2019s not forget backlinks. A useful,\nentertaining video is more likely to get shared and embedded on other websites,\nwhich can boost your domain authority. It\u2019s not a magic bullet for SEO, but\nwhen used alongside good content and structure, it\u2019s a powerful tool.<\/p>\n\n\n\n

\n\n\n\n

15. What\u2019s the ideal tone for an\nexplainer video?<\/strong><\/h2>\n\n\n\n

There\u2019s no one-size-fits-all tone \u2013 it\ndepends entirely on your audience. If you’re talking to a young, casual crowd,\na light-hearted, humorous tone might work best. But if you’re in a professional\nor technical industry, you\u2019ll want to strike a more serious and informative\ntone.<\/p>\n\n\n\n

That said, even the most technical topics\ncan benefit from a conversational approach. You don\u2019t have to be overly serious\nto be professional. People engage more when they feel like you\u2019re talking with\nthem, not at them. So keep it friendly, clear, and authentic to your brand\nvoice.<\/p>\n\n\n\n

It also helps to test different tones. Some\nbrands discover that a touch of humour or a slightly relaxed style performs\nbetter than they expected. Just make sure it aligns with your identity \u2013 the\nlast thing you want is to confuse your audience or come across as trying too\nhard.<\/p>\n\n\n\n

\n\n\n\n

16. Can I update an old explainer video?<\/strong><\/h2>\n\n\n\n

Absolutely \u2013 and it\u2019s often a smart move.\nIf your product, branding, or messaging has changed, updating your explainer\nvideo ensures you\u2019re not sending outdated information. This might involve\nre-recording the voiceover, changing some visuals, or even doing a full\nre-edit.<\/p>\n\n\n\n

Animation is generally easier to update\nthan live action because you don\u2019t need to reshoot anything \u2013 you can just swap\nout elements. With live-action, changes are trickier unless you have extra\nfootage or can match the original style closely. Either way, it\u2019s worth\nchecking if you still have access to the original project files.<\/p>\n\n\n\n

Updating your explainer video is also a\nchance to improve it based on feedback and performance. Maybe the pacing was\ntoo slow, or the call to action wasn\u2019t clear enough. Use what you\u2019ve learned\nand make it better the second time around.<\/p>\n\n\n\n

\n\n\n\n

17. How often should I create new\nexplainer videos?<\/strong><\/h2>\n\n\n\n

There\u2019s no strict rule, but a good\nguideline is to review your explainer video every 12 to 18 months. If your\nbusiness, product, or messaging changes more frequently, you might need to\nupdate or replace it sooner. It\u2019s important that your video reflects what you\ncurrently offer.<\/p>\n\n\n\n

You might also find that different stages\nof your customer journey need different explainer videos. One for awareness,\none for onboarding, one for support \u2013 each with a unique focus. This way, your\ncontent stays relevant and helpful at every touchpoint.<\/p>\n\n\n\n

In fast-moving industries, having fresh\nvideo content shows you\u2019re keeping up and actively communicating with your\naudience. So while your core explainer might stay the same for a while, it\u2019s\nsmart to build a small library of videos that can grow with your business.<\/p>\n\n\n\n

\n\n\n\n

Final Thoughts<\/strong><\/h2>\n\n\n\n

Explainer videos are one of the most\npowerful tools you can use to communicate your message quickly, clearly, and\nmemorably. Whether you’re trying to educate, sell, or simply get noticed, a\nwell-crafted video can be the difference between someone clicking away or\nsticking around to learn more. The key is to focus on clarity, keep things\nshort and engaging, and speak directly to your audience in a tone they\u2019ll\nrelate to.<\/p>\n\n\n\n

As we\u2019ve covered, there\u2019s no shortage of options when it comes to style, format, and approach. But ultimately, the best explainer videos are the ones that feel genuine \u2013 they solve a problem, answer a question, or make something easier to understand. If you keep your audience at the heart of every decision, from script to voiceover to visuals, you\u2019ll end up with a video that works hard for your brand. So, whether you’re just starting out or looking to take your content to the next level, now’s a great time to consider how explainer videos could fit into your strategy. With the right approach, they can be a smart investment that pays off in better engagement, clearer communication, and more conversions. If you’d like to explore creating a top-notch explainer video for your business<\/a>, feel free to contact us at Spiel for a free consult \u2013 we\u2019d love to help you bring your ideas to life.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Explainer videos are everywhere these days \u2013 and for good reason. Whether you’re launching a product, simplifying a complex service, or just trying to get your message across quickly, an explainer video can be the perfect tool. If you’ve got questions, you’re in the right place. Let’s dive into the 17 most common questions people<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":1,"featured_media":17056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-17055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-videos"],"yoast_head":"\nThe 17 Most Common Questions About Explainer Videos<\/title>\n<meta name=\"description\" content=\"Get clear, practical answers to the 17 most frequently asked questions about explainer videos, from cost and styles to scripting and success metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spielcreative.com\/blog\/explainer-videos-faqs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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