{"id":17095,"date":"2025-04-11T14:25:22","date_gmt":"2025-04-11T14:25:22","guid":{"rendered":"https:\/\/www.spielcreative.com\/blog\/?p=17095"},"modified":"2025-04-11T14:25:24","modified_gmt":"2025-04-11T14:25:24","slug":"explainer-video-mistakes","status":"publish","type":"post","link":"https:\/\/www.spielcreative.com\/blog\/explainer-video-mistakes\/","title":{"rendered":"15 Mistakes to Avoid When Producing an Explainer Video"},"content":{"rendered":"\n
\"producing<\/figure>\n\n\n\n

Explainer videos can be incredibly\npowerful. When done right, they grab attention, simplify complex ideas, and\ndrive conversions. But let\u2019s be honest \u2013 there\u2019s a fine line between engaging\nand forgettable. So, if you\u2019re thinking about producing an explainer video, or\nyou’re in the middle of the process, it\u2019s worth taking a moment to consider the\ncommon pitfalls. Avoiding these 15 mistakes could be the difference between a\nvideo that works hard for you\u2026 and one that falls flat.<\/p>\n\n\n\n

\n\n\n\n

1. Rushing the Scriptwriting Process<\/strong><\/h2>\n\n\n\n

The script is the heart of your explainer\nvideo. If it\u2019s not clear, concise, and structured properly, the whole video\nwill suffer. One of the biggest mistakes people make is diving into production\nwithout giving the script enough attention. This often leads to videos that\nramble, confuse the viewer, or fail to get the message across.<\/p>\n\n\n\n

Writing a great script takes time \u2013 and\nmore importantly, feedback. You\u2019ll want to write it, read it aloud, test it\nwith others, and revise. It should flow naturally, and every sentence should\nserve a purpose. Many scripts try to do too much, squeezing in every possible\ndetail. But explainer videos are all about simplicity and clarity. Less really\nis more.<\/p>\n\n\n\n

The tone of your script also matters\nmassively. You need to match your audience \u2013 are you speaking to tech-savvy\nprofessionals or first-time users? A mismatch in tone can alienate viewers or\nmake your brand feel disconnected. If you’re not sure what tone to go for,\nimagine explaining your product to a friend. That\u2019s usually a good starting\npoint.<\/p>\n\n\n\n

Finally, don\u2019t forget the call-to-action (CTA). It\u2019s surprising how many explainer videos just\u2026 end. You\u2019ve captured someone\u2019s attention, explained your offering, and then given them no next step. A strong CTA is like a handshake at the end of a conversation \u2013 it makes everything feel complete and gives your viewer a reason to act.<\/p>\n\n\n\n

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2. Focusing Too Much on Features, Not\nBenefits<\/strong><\/h2>\n\n\n\n

It\u2019s easy to fall into the trap of listing\nall the features your product or service offers. After all, you\u2019re proud of\nthem \u2013 and rightly so. But your viewer doesn\u2019t care about features in\nisolation. What they care about is how those features help them. What problem\ndo you solve? What pain do you remove?<\/p>\n\n\n\n

When you focus purely on features, you risk\nsounding like a user manual. You might mention advanced analytics, cloud\nintegration, or high-resolution exports \u2013 but unless you connect those to\nreal-world benefits, viewers won\u2019t engage. It\u2019s like saying your suitcase has\n12 compartments \u2013 okay, but why should I care? Oh, it makes packing quicker and\nkeeps things organised? Now I\u2019m listening.<\/p>\n\n\n\n

This doesn\u2019t mean you should ignore\nfeatures entirely. Just prioritise benefits. Frame your features in the context\nof outcomes. Instead of saying, \u201cOur app tracks user activity,\u201d try, \u201cSee\nwhat\u2019s working in real time so you can tweak your campaigns and grow faster.\u201d\nThat\u2019s the kind of language that sticks.<\/p>\n\n\n\n

In essence, viewers need to see themselves\nin your video. They should be thinking, \u201cThat\u2019s me \u2013 that\u2019s the issue I face \u2013\nand wow, that could make my life easier.\u201d If you can make them feel that,\nyou\u2019re on the right track. If not, it might be time to rework your messaging.<\/p>\n\n\n\n

\n\n\n\n

3. Ignoring Your Target Audience<\/strong><\/h2>\n\n\n\n

One-size-fits-all rarely works in\nmarketing, and explainer videos are no exception. One of the biggest missteps\nis failing to clearly define and address your target audience. If you try to\nspeak to everyone, you\u2019ll probably end up connecting with no one.<\/p>\n\n\n\n

Your audience determines the tone, pace,\nvisuals, language \u2013 everything. Are you targeting busy professionals who want\nthe facts quickly, or are you speaking to curious learners who need a bit more\nbackground? Knowing your audience lets you tailor the message and create\nsomething that resonates.<\/p>\n\n\n\n

Audience research doesn\u2019t have to be overly\ncomplex. It could be as simple as speaking to existing customers, running a\nquick survey, or reviewing your analytics to see who\u2019s already engaging with\nyour brand. These insights help you build a viewer profile that keeps your\nvideo focused and relevant.<\/p>\n\n\n\n

At the end of the day, people engage with\ncontent that feels like it was made just for them. If your video speaks\ndirectly to their challenges and aspirations, you\u2019ll earn their attention \u2013 and\ntrust. Skip this step, and you risk sounding tone-deaf or generic.<\/p>\n\n\n\n

\n\n\n\n

4. Making the Video Too Long<\/strong><\/h2>\n\n\n\n

Attention spans are short \u2013 brutally short.\nIn most cases, you\u2019ve got less than 10 seconds to hook someone, and maybe 60\u201390\nseconds to get your message across. Yet many explainer videos stretch well past\nthe three-minute mark. That\u2019s a big mistake.<\/p>\n\n\n\n

The longer your video, the more likely\nviewers are to drop off before they\u2019ve heard your key points. It\u2019s tempting to\ninclude every single detail, but that\u2019s not what explainer videos are for.\nTheir job is to spark interest, not to answer every question. You can always\ngive viewers more information elsewhere \u2013 through a landing page, demo, or\nfollow-up content.<\/p>\n\n\n\n

Shorter videos force you to be sharper.\nThey push you to refine your message and make every second count. Think of it\nas storytelling with discipline. It\u2019s not about cutting corners \u2013 it\u2019s about\ncutting the fluff and keeping things punchy.<\/p>\n\n\n\n

If your explainer video is running long,\ntake another look at the script. What\u2019s essential? What\u2019s just \u201cnice to have\u201d?\nBe ruthless. And remember \u2013 if people are interested, they\u2019ll happily click\nthrough to learn more. But first, you\u2019ve got to earn their attention.<\/p>\n\n\n\n

\n\n\n\n

5. Using Poor Quality Voiceover<\/strong><\/h2>\n\n\n\n

The voiceover is your narrator, your guide\n\u2013 the voice that walks your viewer through the story. So, when the audio\nquality is bad or the delivery is dull, it can ruin the whole experience. You\nmight have great visuals, clever scripting, and a solid message, but if the\nvoiceover sounds like it was recorded in a cupboard, you\u2019ll lose people fast.<\/p>\n\n\n\n

It\u2019s not just about recording quality \u2013\nalthough that is crucial. It\u2019s also about performance. A flat, lifeless\nvoiceover can make even the most exciting product feel uninspired. Conversely,\na lively, well-paced delivery can make your video far more engaging. It\u2019s all\nabout striking the right tone and pace to match your audience and your message.<\/p>\n\n\n\n

Many businesses try to save money by\nrecording the voiceover in-house. While that\u2019s fine in some cases, it often\nleads to a sub-par result. Professional voiceover artists don\u2019t just read lines\n\u2013 they interpret them. They know how to add the right inflection, emphasis, and\npauses to keep things flowing naturally.<\/p>\n\n\n\n

Think of your voiceover as the personality of your video. Would you want someone dry and robotic introducing your product? Probably not. You\u2019d want someone warm, confident, and trustworthy \u2013 someone who makes people want to keep watching. That\u2019s why this part is worth investing in.<\/p>\n\n\n\n

\"voiceover<\/figure>\n\n\n\n
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6. Choosing the Wrong Visual Style<\/strong><\/h2>\n\n\n\n

Visual style plays a huge role in how your\nmessage is received. Some explainer videos use slick motion graphics, others go\nfor playful animations, and some opt for live-action. There\u2019s no \u201cbest\u201d style \u2013\nbut there is a best style for your brand, your audience, and your message.\nChoosing the wrong one can seriously dilute your impact.<\/p>\n\n\n\n

For example, if you\u2019re explaining a complex\ntech solution for enterprise clients, a cartoonish style might undermine your\ncredibility. On the other hand, if you’re launching a quirky new app aimed at\nteens, dry corporate visuals won\u2019t connect. It\u2019s about alignment \u2013 making sure\nthe look and feel of your video match what you\u2019re trying to say.<\/p>\n\n\n\n

A common mistake is picking a style just\nbecause it\u2019s trendy. While it\u2019s fine to draw inspiration from others, your\nvideo needs to feel authentic to you. If your visuals feel generic or\nmismatched, they won\u2019t leave a lasting impression \u2013 and worse, they could\nconfuse or mislead your audience.<\/p>\n\n\n\n

Ultimately, your visual style should\nsupport the message, not distract from it. It should enhance the story, reflect\nyour brand, and help viewers understand what you\u2019re offering. When all those\nelements work together, the result is a seamless, memorable experience.<\/p>\n\n\n\n

\n\n\n\n

7. Trying to Be Funny When It Doesn\u2019t\nFit<\/strong><\/h2>\n\n\n\n

Humour can be a powerful tool in explainer\nvideos \u2013 when it\u2019s done well. But when it\u2019s forced, out of place, or just not\nvery funny, it can really backfire. One of the biggest mistakes is using humour\njust for the sake of it, rather than asking whether it actually suits the\nmessage or the brand.<\/p>\n\n\n\n

The risk with humour is that it\u2019s\nincredibly subjective. What makes one person laugh might leave another\ncompletely cold \u2013 or worse, offended. If your humour feels inappropriate or out\nof step with the subject, you risk alienating your audience and diluting your\nmessage.<\/p>\n\n\n\n

That said, if humour genuinely fits your\nbrand voice and target audience, it can make your video stand out. It breaks\ndown barriers and helps your message stick. But it needs to be well thought-out\nand executed with a light touch. Slapstick gags, overused memes, or awkward\njokes rarely go down well in professional contexts.<\/p>\n\n\n\n

So before you add that punchline or quirky\nvisual gag, ask yourself: is this helping the story? Does it feel natural to\nour brand? Will our audience find this entertaining, or distracting? If in\ndoubt, it\u2019s often better to keep things clear and sincere rather than trying\ntoo hard to be clever.<\/p>\n\n\n\n

\n\n\n\n

8. Skipping the Storytelling Element<\/strong><\/h2>\n\n\n\n

Every great explainer video tells a story \u2013\neven if it\u2019s a simple one. Yet many videos fall into the trap of being just a\nlist of points or product features, with no narrative structure. That makes it\nmuch harder for viewers to stay engaged or connect emotionally.<\/p>\n\n\n\n

Storytelling adds flow and gives your\nmessage context. It usually involves a basic structure: a problem, a solution,\nand a positive outcome. You don\u2019t need an epic tale \u2013 just enough of a\nnarrative thread to guide your viewer and help them understand why your\noffering matters.<\/p>\n\n\n\n

Think about the user\u2019s journey. Start with\na scenario they recognise \u2013 a pain point or challenge they face. Then introduce\nyour product or service as the solution. Show how it works and, crucially, what\nchanges as a result. This simple arc helps create empathy and drives home the\nvalue of what you\u2019re offering.<\/p>\n\n\n\n

The magic of storytelling is that it makes\nyour content feel less like a pitch and more like a conversation. It creates a\nnatural rhythm, making it easier to follow \u2013 and remember. People forget facts,\nbut they remember stories. So, give them a good one.<\/p>\n\n\n\n

\n\n\n\n

9. Forgetting About Branding<\/strong><\/h2>\n\n\n\n

Your explainer video is part of your brand\necosystem. But many videos feel like standalone pieces with little connection\nto the rest of the business. If viewers can\u2019t tell who made it or remember your\nbrand afterwards, that\u2019s a missed opportunity.<\/p>\n\n\n\n

Branding isn\u2019t just about slapping your\nlogo on at the end. It\u2019s about weaving your identity throughout the video \u2013\nthrough the tone of voice, colour palette, typography, style of animation, and\neven the music. All of these elements contribute to a cohesive brand feel.<\/p>\n\n\n\n

Consistency is key. If your video looks\ncompletely different from your website, social media, or product, it creates\nconfusion. Viewers might love the video but not connect it to your business. On\nthe other hand, strong branding builds recognition and trust. It helps your\nvideo reinforce who you are.<\/p>\n\n\n\n

So, make sure your brand shines through in every part of the production. Treat your explainer video not as a side project, but as a core expression of your brand identity. When people watch it, they should know exactly who you are and what you stand for.<\/p>\n\n\n\n

\"Branding\"<\/figure>\n\n\n\n
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10. Not Including Subtitles or Captions<\/strong><\/h2>\n\n\n\n

It\u2019s easy to assume people will watch your\nvideo with the sound on \u2013 but in reality, many won\u2019t. Whether they\u2019re scrolling\nthrough social media with the volume muted or in a public place without\nheadphones, plenty of viewers rely on subtitles. So, not including captions is\na big accessibility and engagement mistake.<\/p>\n\n\n\n

Subtitles don\u2019t just help people who can\u2019t\nhear your video \u2013 they help everyone. They make your content easier to\nunderstand, especially if your audience includes non-native speakers or those\nwatching in noisy environments. It\u2019s also great for retention; when people read\nand listen at the same time, they tend to remember more.<\/p>\n\n\n\n

From an SEO standpoint, subtitles can be\nbeneficial too. Search engines can\u2019t \u201cwatch\u201d videos, but they can crawl text.\nIncluding subtitles gives you a chance to boost visibility and make your\ncontent more discoverable online. If you\u2019re sharing your explainer video on\nplatforms like YouTube or LinkedIn, captions are practically a must.<\/p>\n\n\n\n

There are plenty of tools out there now\nthat make adding subtitles easier than ever. Whether you\u2019re doing it manually\nor using AI to assist, it\u2019s worth the extra effort. It makes your video more\ninclusive, more versatile, and ultimately, more effective.<\/p>\n\n\n\n

\n\n\n\n

11. Overcomplicating the Message<\/strong><\/h2>\n\n\n\n

Clarity is everything in an explainer\nvideo. You\u2019re there to simplify, not show off how clever or technical you can\nbe. A common mistake is trying to cover too much, use jargon, or throw in every\npossible detail. The result? A confusing video that overwhelms rather than\ninforms.<\/p>\n\n\n\n

Your viewer should be able to understand\nyour message in one watch \u2013 ideally, in the first 20 seconds. If they have to\nrewind or rewatch to \u201cget it,\u201d something\u2019s gone wrong. Keep the language plain,\nthe structure tight, and the visuals supportive, not distracting.<\/p>\n\n\n\n

It\u2019s also important to stick to a single\ncore message. What\u2019s the one thing you want viewers to remember? Build\neverything else around that. If you find yourself explaining multiple products,\nuse cases, or audiences in a single video, you\u2019re probably better off splitting\nit into separate ones.<\/p>\n\n\n\n

Remember \u2013 simplicity doesn\u2019t mean dumbing things down. It means making things clear. That\u2019s a skill in itself, and when you do it well, your audience will thank you for it. If you\u2019re unsure whether your message is too complex, try explaining it to someone outside your industry. If they understand, you\u2019re good to go.<\/p>\n\n\n\n

\"overcomplicating\"<\/figure>\n\n\n\n
\n\n\n\n

12. Ignoring Mobile Viewers<\/strong><\/h2>\n\n\n\n

These days, a huge portion of your audience\nwill be watching on their phones. Yet many explainer videos are still designed\nwith only desktop users in mind. If your text is too small, your visuals too\ndetailed, or your layout too wide, you\u2019re making life hard for mobile viewers.<\/p>\n\n\n\n

Designing for mobile doesn\u2019t mean\ncompromising on quality \u2013 it means being smart about layout and readability.\nKeep text large and legible, use bold visuals, and avoid cluttered screens.\nMobile users don\u2019t have the luxury of big screens, so you need to make sure\nevery element is easy to digest at a glance.<\/p>\n\n\n\n

It\u2019s also worth thinking about orientation.\nIs your video square? Landscape? Vertical? Different platforms have different\npreferences, and what works well on YouTube might not translate to TikTok or\nInstagram. Ideally, you should create different versions of your video\noptimised for different platforms.<\/p>\n\n\n\n

The bottom line? Don\u2019t treat mobile viewers as an afterthought. They\u2019re likely to be your biggest audience \u2013 and if they can\u2019t engage with your video properly, you\u2019ll miss out. Design for mobile from the start, and you\u2019ll end up with a more flexible and future-proof video.<\/p>\n\n\n\n

\"mobile<\/figure>\n\n\n\n
\n\n\n\n

13. Neglecting the Call-to-Action (CTA)<\/strong><\/h2>\n\n\n\n

You\u2019ve explained your product, captured attention,\nand built interest\u2026 but then what? If your video ends without a clear\ncall-to-action, you\u2019re leaving viewers hanging. It\u2019s like ending a conversation\nwith no goodbye \u2013 it feels abrupt and unfinished.<\/p>\n\n\n\n

Your CTA doesn\u2019t have to be pushy, but it\nshould be specific. Whether it\u2019s \u201cVisit our website,\u201d \u201cSign up for a free\ntrial,\u201d or \u201cWatch the next video,\u201d you need to give viewers a next step. Think\nof it as the natural conclusion to your story \u2013 now that they\u2019re interested,\nwhat should they do?<\/p>\n\n\n\n

Where you place your CTA matters too. End\nof the video is obvious, but you might also hint at it earlier, especially if\nyour video is longer. And don\u2019t be afraid to reinforce the CTA visually and\nverbally. Repetition helps the message stick.<\/p>\n\n\n\n

Skipping the CTA is one of the most common\n\u2013 and costly \u2013 mistakes in explainer videos. You\u2019ve done the hard work of\ngetting someone\u2019s attention. Now guide them forward, even if it\u2019s just a small\nstep. Every bit of momentum counts.<\/p>\n\n\n\n

\n\n\n\n

14. Forgetting to Test Before Launch<\/strong><\/h2>\n\n\n\n

You\u2019ve spent time and money creating your\nexplainer video, and you\u2019re excited to launch \u2013 but wait! Have you tested it?\nRushing to publish without getting feedback can lead to avoidable mistakes\nslipping through the cracks, whether it\u2019s a confusing message, poor pacing, or\neven a typo in the subtitles.<\/p>\n\n\n\n

Testing doesn\u2019t have to be complicated.\nShare it with colleagues, customers, or even friends outside your industry. Ask\nif the message is clear, if anything feels off, or if the video keeps their\nattention. Honest feedback is invaluable, especially from fresh eyes who\nweren\u2019t involved in the production process.<\/p>\n\n\n\n

Sometimes, even a small change \u2013 adjusting\nthe tone of voice, tightening the intro, or shortening a scene \u2013 can make a big\ndifference. The goal is to fine-tune, not to start over. And the earlier you\ntest, the easier it is to make changes.<\/p>\n\n\n\n

Launching a video without testing is a\ngamble. If it doesn\u2019t perform well, you might not know why \u2013 and you\u2019ve missed\nthe chance to improve it before it went public. So take a beat, get feedback,\nand go live with confidence.<\/p>\n\n\n\n

\n\n\n\n

15. Treating It as a One-Off Project<\/strong><\/h2>\n\n\n\n

Finally, one of the most common mistakes is\nthinking of your explainer video as a one-and-done job. In reality, explainer\nvideos are part of a bigger content strategy. If you only use it once or tuck\nit away on a landing page, you\u2019re missing out on its full potential.<\/p>\n\n\n\n

You should be using your explainer video\neverywhere \u2013 on your homepage, in email campaigns, social posts, sales\npresentations, and even in ad campaigns. The more places people see it, the\nmore value you get from your investment. Repurpose and repackage it to suit\ndifferent platforms and goals.<\/p>\n\n\n\n

Also, keep in mind that your product and\nmessaging may evolve. Your explainer video might need updating in six months or\na year. Don\u2019t be afraid to revisit it regularly and assess whether it\u2019s still\nserving your goals. A video that worked brilliantly in 2024 might feel outdated\nby 2026.<\/p>\n\n\n\n

In short, treat your explainer video like a\nlong-term asset. Build it into your marketing ecosystem. Keep it fresh. And\nmake sure it keeps working for you well after the initial launch. It\u2019s not just\na one-hit wonder \u2013 it\u2019s a powerhouse when used properly.<\/p>\n\n\n\n

\n\n\n\n

Final Thoughts<\/strong><\/h2>\n\n\n\n

So, there you have it \u2013 the 15 key mistakes\nto avoid when producing an explainer video. Hopefully, this has helped you spot\na few potential pitfalls before they sneak into your own project. At the end of\nthe day, explainer videos are an opportunity to connect, explain, and inspire.\nBut like anything in marketing, the devil is in the detail.<\/p>\n\n\n\n


\nGetting it right means taking your time with the script, focusing on the\nviewer, and making smart decisions about style and tone. It means testing your\nwork, refining your message, and remembering that clarity trumps cleverness\nevery time. And it also means giving your video the aftercare it deserves once\nit\u2019s out in the world.<\/p>\n\n\n\n


If you avoid these mistakes, you\u2019ll be in a great position to create something that not only looks great but actually works. Something that explains, converts, and stays memorable long after it\u2019s watched. And that\u2019s what a great explainer video is all about.<\/p>\n\n\n\n

Ready to make yours count?<\/p>\n\n\n\n

If you\u2019re thinking about creating an explainer video for your business<\/a>, feel free to get in touch with us here at Spiel \u2013 we\u2019re happy to offer a free consult to help you get started. <\/p>\n","protected":false},"excerpt":{"rendered":"

Explainer videos can be incredibly powerful. When done right, they grab attention, simplify complex ideas, and drive conversions. But let\u2019s be honest \u2013 there\u2019s a fine line between engaging and forgettable. So, if you\u2019re thinking about producing an explainer video, or you’re in the middle of the process, it\u2019s worth taking a moment to consider<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":1,"featured_media":17096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-17095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-videos"],"yoast_head":"\n15 Mistakes to Avoid When Producing an Explainer Video<\/title>\n<meta name=\"description\" content=\"Avoid these 15 common explainer video mistakes to create clearer, more engaging, and high-performing content that truly connects with your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spielcreative.com\/blog\/explainer-video-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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