{"id":19165,"date":"2025-07-23T10:10:40","date_gmt":"2025-07-23T10:10:40","guid":{"rendered":"https:\/\/www.spielcreative.com\/blog\/?p=19165"},"modified":"2025-07-23T10:10:41","modified_gmt":"2025-07-23T10:10:41","slug":"ai-video-content-research","status":"publish","type":"post","link":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/","title":{"rendered":"How to Use AI for Competitive Video Content Research"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"600\" src=\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\" alt=\"\" class=\"wp-image-19186\" \/><\/figure>\n\n\n\n<p>Let\u2019s be honest coming up with new video ideas consistently is hard. Even the most creative teams and experienced marketers hit a wall from time to time. The pressure to stay relevant, keep content fresh, and meet tight publishing schedules can make the process feel overwhelming. And when you throw competitor research into the mix? It gets even more time-consuming. Manually sifting through YouTube channels, reading endless comment threads, tracking upload frequency, and analysing performance metrics like views, watch time, click-through rates, and engagement ratios it can easily take hours, if not days. And even after all that work, there\u2019s still a good chance you\u2019ll miss out on emerging trends or subtle shifts in audience behaviour.<\/p>\n\n\n\n<p>That\u2019s exactly where AI tools can make a huge difference and take your research to the next level.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to use AI-powered platforms like ChatGPT, Claude, and Gemini to streamline your research workflow and make it far more efficient. These tools can help you rapidly process large volumes of content, extract valuable insights, identify content gaps your competitors aren\u2019t covering, and generate fresh, strategic video ideas without the usual creative fatigue.<\/p>\n\n\n\n<p>Whether you\u2019re running a YouTube channel as an individual creator, producing branded content for a business, or managing paid video campaigns for clients, this guide will help you do smarter, faster, and more competitive research using AI. Instead of guessing what will work, you\u2019ll have data-driven insights that help you make confident creative decisions.<\/p>\n\n\n\n<p>Let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Competitive Research Matters in Video Strategy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"600\" src=\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/2-67.jpg\" alt=\"\" class=\"wp-image-19187\" \/><\/figure>\n\n\n\n<p>Before we get into the how, let\u2019s take a moment to talk about the why. Why does competitive research matter so much when it comes to planning your video content?<\/p>\n\n\n\n<p>Because without it, you\u2019re essentially creating in the dark. Competitive research gives you context it helps you understand what kind of content is already out there, what audiences are responding to, and where the opportunities lie. In a space as crowded and fast-moving as online video, that insight can give you a serious edge.<\/p>\n\n\n\n<p>Here\u2019s what strong competitor research can help you do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand what your audience is already watching<\/strong><br>By looking at the types of videos your target audience is engaging with whether it&#8217;s tutorials, product reviews, short-form reels, or long-form explainers you can start to identify patterns in preferences, tone, and style. This gives you a solid foundation to build from, rather than relying on guesswork.<\/li>\n\n\n\n<li><strong>See what\u2019s working (and what isn\u2019t) for others in your space<\/strong><br>Analysing competitors helps you spot what kinds of videos are gaining traction whether it&#8217;s high view counts, long watch times, or lots of comments and shares. On the flip side, you\u2019ll also notice what\u2019s falling flat. That\u2019s equally valuable intel.<\/li>\n\n\n\n<li><strong>Avoid repeating tired formats or overused ideas<\/strong><br>When you know what\u2019s already been done (and done to death), you\u2019re less likely to create something that feels recycled. Instead, you can bring a fresh take or a new angle that makes your content stand out.<\/li>\n\n\n\n<li><strong>Spot content gaps you can fill<\/strong><br>One of the most powerful outcomes of competitive research is discovering what isn\u2019t being talked about. Gaps in topics, questions left unanswered, or underserved niches are golden opportunities for you to step in and offer something unique.<\/li>\n\n\n\n<li><strong>Benchmark your video performance against the industry<\/strong><br>It\u2019s not just about inspiration it\u2019s about measuring where you stand. Are your views, engagement rates, or click-throughs in line with others in your category? Knowing this helps you set realistic goals and continuously improve your content strategy.<\/li>\n<\/ul>\n\n\n\n<p>And remember competitive research isn\u2019t about copying what others are doing. It\u2019s about learning from what\u2019s working, avoiding what\u2019s not, and adapting those lessons to create content that\u2019s uniquely yours. The good news? With the help of AI, this entire process becomes dramatically faster and more accurate. What used to take hours of manual tracking and note-taking can now be done in a matter of minutes with deeper insights to boot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Choose Your Competitors Wisely<\/h3>\n\n\n\n<p>The first step in effective video content research is identifying the right competitors to analyse. And here\u2019s the thing they\u2019re not always your direct business competitors. In fact, some of the most useful insights often come from creators or brands outside your industry who are still managing to attract the same kind of audience you\u2019re targeting.<\/p>\n\n\n\n<p>Your true competition is anyone successfully capturing the attention of your ideal viewers.<\/p>\n\n\n\n<p>Here\u2019s how I usually go about selecting them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search your core keywords on YouTube<\/strong><br>Start by typing in the main topics or themes your content covers. This helps surface channels and videos that are already ranking for those terms.<\/li>\n\n\n\n<li><strong>Identify channels with strong engagement in your niche<\/strong><br>Don\u2019t just look at subscriber counts pay attention to likes, comments, shares, and how often their content gets recommended. High engagement is a sign that their content is resonating.<\/li>\n\n\n\n<li><strong>Look for creators or brands with similar target audiences<\/strong><br>Ask yourself: who else is speaking to the same demographic or solving the same problems? They may not be offering the exact same product or service, but if they\u2019re reaching your ideal viewer, they\u2019re worth watching.<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve shortlisted 3 to 5 solid channels, you\u2019ve got a great starting point for deeper analysis in the next steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Use ChatGPT to Summarise Competitor Channels<\/h3>\n\n\n\n<p>Watching dozens of competitor videos to spot patterns can take hours time most creators and marketers simply don\u2019t have. That\u2019s where AI can save you serious effort. Instead of going through every video manually, let ChatGPT handle the heavy lifting for you.<\/p>\n\n\n\n<p>Here\u2019s how it works.<\/p>\n\n\n\n<p>Start by collecting the titles and descriptions of the most recent videos from the channel you\u2019re analysing ideally, the latest 15 to 20 uploads. These snippets often hold a surprising amount of insight into what the creator is focusing on, what formats they\u2019re using, and how they\u2019re speaking to their audience.<\/p>\n\n\n\n<p>Once you\u2019ve gathered that data, use a prompt like this:<\/p>\n\n\n\n<p><strong>Prompt example:<\/strong><\/p>\n\n\n\n<p>\u201cI\u2019m researching the YouTube channel [channel name]. Please analyse the titles and video descriptions from their latest 20 videos and summarise their key themes, content formats, and tone of voice.\u201d<\/p>\n\n\n\n<p>You can paste the titles and descriptions directly into ChatGPT or if you want to save time, use browser tools like Scraper, TubeBuddy, or vidIQ to export video data in bulk.<\/p>\n\n\n\n<p>What you\u2019ll get in return:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A concise list of dominant content themes<\/strong><br>ChatGPT can quickly identify what topics the channel focuses on most whether it&#8217;s how-tos, behind-the-scenes content, product reviews, or thought leadership.<\/li>\n\n\n\n<li><strong>Insights into recurring video formats<\/strong><br>You\u2019ll learn whether the creator tends to use tutorials, Q&amp;As, vlogs, product demos, comparisons, or storytelling formats and how frequently.<\/li>\n\n\n\n<li><strong>An understanding of their tone and style<\/strong><br>Whether their videos come across as formal and polished, relaxed and chatty, witty and humorous, or bold and motivational this helps you position your own tone strategically.<\/li>\n<\/ul>\n\n\n\n<p>This one step alone can give you a valuable high-level snapshot of your competitor\u2019s content strategy without the need to watch hours of footage. It\u2019s a fast, efficient way to spot what\u2019s working and how you might differentiate your own content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Analyse Audience Engagement with AI<\/h3>\n\n\n\n<p>Now let\u2019s go deeper and look at how the audience is responding.<\/p>\n\n\n\n<p>Most comment sections are goldmines of raw, honest feedback. But reading hundreds of comments? No thanks.<\/p>\n\n\n\n<p>Here\u2019s what I do instead:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Export the top comments from 5\u201310 competitor videos<\/li>\n\n\n\n<li>Paste them into ChatGPT or Claude<\/li>\n\n\n\n<li>Use a prompt like:<\/li>\n<\/ol>\n\n\n\n<p>\u201cSummarise the main themes, questions, or pain points mentioned in these YouTube comments. What is the audience asking for more of?\u201d<\/p>\n\n\n\n<p>AI can quickly spot patterns like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common complaints or confusions<\/li>\n\n\n\n<li>Features viewers want but aren\u2019t getting<\/li>\n\n\n\n<li>Video topics people keep requesting<\/li>\n\n\n\n<li>Emotional responses (positive or negative)<\/li>\n<\/ul>\n\n\n\n<p>These insights show you exactly where there are opportunities to create content that speaks more directly to viewer needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Identify Content Gaps with AI Help<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"600\" src=\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/3-74.jpg\" alt=\"\" class=\"wp-image-19188\" \/><\/figure>\n\n\n\n<p>Now we\u2019re getting to the most exciting part using AI not just to analyse, but to uncover opportunities your competitors have missed. Once you\u2019ve summarised what your competitors are doing, the next logical step is to figure out what they\u2019re not doing. That\u2019s where the real creative edge lies.<\/p>\n\n\n\n<p>With your competitor summaries in hand, you can now turn to ChatGPT for strategic content ideation. Instead of staring at a blank page or guessing what might work, you can ask AI to help you spot the gaps and develop new angles your audience will love.<\/p>\n\n\n\n<p>Here\u2019s a sample prompt to try:<\/p>\n\n\n\n<p><strong>Prompt example:<\/strong><\/p>\n\n\n\n<p>\u201cBased on these themes from [competitor channel], suggest 10 video ideas that fill content gaps or offer a unique angle not currently covered.\u201d<\/p>\n\n\n\n<p>Or, if you want to go even deeper:<\/p>\n\n\n\n<p>\u201cHere are summaries of two competitor YouTube channels. Can you suggest content topics they\u2019re both overlooking that would still appeal to a similar target audience?\u201d<\/p>\n\n\n\n<p>This allows ChatGPT to cross-analyse multiple content strategies at once and generate suggestions that are both relevant and differentiated. You\u2019ll often get fresh, specific ideas that carve out space for your channel, rather than competing head-to-head with the same overdone topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Use Claude or Gemini for Long-Form Insight<\/h3>\n\n\n\n<p>While ChatGPT is great for fast summaries and short-form analysis, tools like Claude and Gemini are better suited for working with larger amounts of information. These models can handle longer context windows and are ideal when you\u2019re working with detailed datasets or lengthy content.<\/p>\n\n\n\n<p>If you\u2019ve got a spreadsheet full of video data titles, views, likes, comments, tags, or publish dates Claude or Gemini can help you extract deeper insights with minimal effort.<\/p>\n\n\n\n<p>Here\u2019s how you might use them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload a CSV file that includes video titles and performance data like views, likes, and comments.<\/li>\n\n\n\n<li>Then ask something like:<\/li>\n<\/ul>\n\n\n\n<p>\u201cWhat are the top-performing content patterns based on this data?\u201d<br>or<br>\u201cCan you group these topics and suggest under-served categories we could explore?\u201d<\/p>\n\n\n\n<p>These tools don\u2019t just look at surface-level trends they can spot relationships between content types and viewer engagement that might take you hours to detect manually.<\/p>\n\n\n\n<p>Claude, in particular, is excellent at processing large blocks of unstructured text. If you\u2019ve downloaded hundreds of viewer comments or full transcripts from your competitors\u2019 videos, you can paste them in and ask for sentiment analysis, recurring viewer questions, or key pain points.<\/p>\n\n\n\n<p>This step helps you go beyond the obvious and uncover insights that inform not just your next video but your overall content direction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Use AI to Reverse-Engineer Script Structures<\/h3>\n\n\n\n<p>Here\u2019s a tactic that can really sharpen your video scripting game especially if you\u2019re working on ads or short-form content. Instead of just watching a high-performing video and trying to guess what made it work, you can use AI to break it down step by step.<\/p>\n\n\n\n<p>By feeding a video transcript into ChatGPT, you can reverse-engineer its structure, tone, and flow. This helps you understand how the creator grabs attention, builds interest, and drives action all essential for creating effective video content.<\/p>\n\n\n\n<p>Try a prompt like this:<\/p>\n\n\n\n<p>\u201cThis is the transcript of a high-performing YouTube ad. Can you analyse the structure, tone, and pacing? Summarise the hook, problem, solution, and CTA.\u201d<\/p>\n\n\n\n<p>ChatGPT will return a simple, easy-to-understand breakdown of how the video is built from the opening hook to the final call to action. This gives you a clear blueprint of the narrative techniques that are working well in your niche.<\/p>\n\n\n\n<p>You can then take that same structure and apply it to your own content whether you\u2019re promoting a product, building a brand, or educating an audience.<\/p>\n\n\n\n<p><strong>Bonus tip:<\/strong><br>Go a step further and ask ChatGPT to rewrite the same structure using your own product, service, or topic. It\u2019s a fast way to generate a script outline that\u2019s already proven to be effective, but tailored to your specific goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 7: Ask AI to Generate Fresh Video Ideas Based on Demand<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"600\" src=\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/4-67.jpg\" alt=\"\" class=\"wp-image-19185\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve analysed your competitors and gathered insights about what your audience is watching and asking for, it\u2019s time to turn that knowledge into action. This is where AI really shines helping you brainstorm new video ideas that are both relevant and creative, based on real viewer interest.<\/p>\n\n\n\n<p>You\u2019re not starting from scratch anymore. You already know the pain points, the trending themes, and the formats that perform well. Now it\u2019s about using that data to spark fresh ideas.<\/p>\n\n\n\n<p>Here\u2019s one of my go-to prompts:<\/p>\n\n\n\n<p>\u201cBased on this list of pain points and popular themes, generate 15 unique YouTube video ideas. Mix formats like tutorials, product comparisons, behind-the-scenes, and myth-busting.\u201d<\/p>\n\n\n\n<p>This will give you a varied list of video concepts that cater to different parts of your audience while keeping things engaging and original.<\/p>\n\n\n\n<p>You can also get more targeted, especially when working on shorter content formats like Shorts or Reels:<\/p>\n\n\n\n<p>\u201cWrite five hook ideas for a YouTube Shorts series about [topic]. Keep them under 10 seconds and attention-grabbing.\u201d<\/p>\n\n\n\n<p>This kind of fast, flexible ideation is where AI tools like ChatGPT, Gemini, and Claude really shine. You can quickly test out different creative angles, refine your messaging, and even generate supporting elements like video titles, thumbnail text, or script openers all within minutes.<\/p>\n\n\n\n<p>The result? You spend less time stuck in the brainstorming phase and more time creating videos that are actually aligned with what your audience wants to watch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 8: Use AI to Monitor Trends and Predict What\u2019s Next<\/h3>\n\n\n\n<p>AI tools like Gemini or Feedly AI can help you stay ahead of the curve by tracking emerging keywords, viewer interests, or video formats.<\/p>\n\n\n\n<p>Set up alerts or prompts like:<\/p>\n\n\n\n<p>\u201cTrack trending video titles in the [industry\/topic] space this week.\u201d<br>\u201cSummarise new YouTube trends in [niche] from the past month.\u201d<\/p>\n\n\n\n<p>You can also plug in new video links and ask:<\/p>\n\n\n\n<p>\u201cDoes this reflect a growing trend or shift in tone\/format?\u201d<br>\u201cHow is this video different from past uploads from the same channel?\u201d<\/p>\n\n\n\n<p>This keeps your strategy forward-looking not reactive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus Tools to Supercharge AI Research<\/h2>\n\n\n\n<p><strong>1. Vidooly \/ Tubular Insights<\/strong><\/p>\n\n\n\n<p>Get detailed YouTube analytics to pair with AI summaries.<\/p>\n\n\n\n<p><strong>2. Glasp<\/strong><\/p>\n\n\n\n<p>Auto-summarises YouTube videos into bullet points perfect for feeding into ChatGPT.<\/p>\n\n\n\n<p><strong>3. Scraper (Chrome extension)<\/strong><\/p>\n\n\n\n<p>Extracts video metadata and comments in bulk.<\/p>\n\n\n\n<p><strong>4. Airtable or Notion<\/strong><\/p>\n\n\n\n<p>Organise your AI research and ideas in a visual dashboard.<\/p>\n\n\n\n<p>Pairing these tools with AI can turn you into a content strategist on steroids.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thought: Bringing It All Together with AI-Powered Research<\/h2>\n\n\n\n<p>Competitive video content research doesn\u2019t need to be slow, guess-based, or exhausting. With tools like ChatGPT, Claude, and Gemini, you can now analyse channels, mine audience insights, spot content gaps, and brainstorm fresh ideas in a fraction of the time. And best of all? You stay creative while letting AI handle the heavy lifting.<\/p>\n\n\n\n<p>If you&#8217;re ready to turn research into results, <a href=\"https:\/\/www.spielcreative.com\/\">you can contact our video production company in London to take your video content to the next level.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest coming up with new video ideas consistently is hard. Even the most creative teams and experienced marketers hit a wall from time to time. The pressure to stay relevant, keep content fresh, and meet tight publishing schedules can make the process feel overwhelming. And when you throw competitor research into the mix?<\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\" class=\"more-link\">Continue Reading<\/a><\/p>","protected":false},"author":30,"featured_media":19186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-19165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Smarter Video Content Research with AI Tools<\/title>\n<meta name=\"description\" content=\"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Smarter Video Content Research with AI Tools\" \/>\n<meta property=\"og:description\" content=\"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn How To Grow Your Business With Video Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/spielcreative\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T10:10:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T10:10:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Spiel Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SpielCreative\" \/>\n<meta name=\"twitter:site\" content=\"@SpielCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spiel Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\"},\"author\":{\"name\":\"Spiel Team\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/b14df07a7ca345f04fc458aace74e102\"},\"headline\":\"How to Use AI for Competitive Video Content Research\",\"datePublished\":\"2025-07-23T10:10:40+00:00\",\"dateModified\":\"2025-07-23T10:10:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\"},\"wordCount\":2549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\",\"articleSection\":[\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\",\"url\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\",\"name\":\"Do Smarter Video Content Research with AI Tools\",\"isPartOf\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\",\"datePublished\":\"2025-07-23T10:10:40+00:00\",\"dateModified\":\"2025-07-23T10:10:41+00:00\",\"description\":\"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage\",\"url\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\",\"contentUrl\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg\",\"width\":\"1100\",\"height\":\"600\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.spielcreative.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use AI for Competitive Video Content Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#website\",\"url\":\"https:\/\/www.spielcreative.com\/blog\/\",\"name\":\"Learn How To Grow Your Business With Video Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spielcreative.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#organization\",\"name\":\"Spiel\",\"url\":\"https:\/\/www.spielcreative.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2019\/11\/spiel-black.png\",\"contentUrl\":\"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2019\/11\/spiel-black.png\",\"width\":64,\"height\":49,\"caption\":\"Spiel\"},\"image\":{\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/spielcreative\/\",\"https:\/\/x.com\/SpielCreative\",\"https:\/\/www.linkedin.com\/company\/spiel-creative\/\",\"https:\/\/www.youtube.com\/channel\/UC5URfmUPEjtMNd7hrcY3wXw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/b14df07a7ca345f04fc458aace74e102\",\"name\":\"Spiel Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49bf5498f20530f0088d480d13805c62cd973daaf28aed48a60b8f0549a44d6a?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49bf5498f20530f0088d480d13805c62cd973daaf28aed48a60b8f0549a44d6a?s=96&d=monsterid&r=g\",\"caption\":\"Spiel Team\"},\"url\":\"https:\/\/www.spielcreative.com\/blog\/author\/ari308singh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do Smarter Video Content Research with AI Tools","description":"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/","og_locale":"en_US","og_type":"article","og_title":"Do Smarter Video Content Research with AI Tools","og_description":"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.","og_url":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/","og_site_name":"Learn How To Grow Your Business With Video Marketing","article_publisher":"https:\/\/www.facebook.com\/spielcreative\/","article_published_time":"2025-07-23T10:10:40+00:00","article_modified_time":"2025-07-23T10:10:41+00:00","og_image":[{"width":1100,"height":600,"url":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg","type":"image\/jpeg"}],"author":"Spiel Team","twitter_card":"summary_large_image","twitter_creator":"@SpielCreative","twitter_site":"@SpielCreative","twitter_misc":{"Written by":"Spiel Team","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#article","isPartOf":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/"},"author":{"name":"Spiel Team","@id":"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/b14df07a7ca345f04fc458aace74e102"},"headline":"How to Use AI for Competitive Video Content Research","datePublished":"2025-07-23T10:10:40+00:00","dateModified":"2025-07-23T10:10:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/"},"wordCount":2549,"commentCount":0,"publisher":{"@id":"https:\/\/www.spielcreative.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg","articleSection":["Video Production"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/","url":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/","name":"Do Smarter Video Content Research with AI Tools","isPartOf":{"@id":"https:\/\/www.spielcreative.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage"},"image":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg","datePublished":"2025-07-23T10:10:40+00:00","dateModified":"2025-07-23T10:10:41+00:00","description":"Learn how to use AI tools like ChatGPT, Claude, and Gemini to analyse competitors, find content gaps, and spark fresh video ideas that audiences love.","breadcrumb":{"@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#primaryimage","url":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg","contentUrl":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2025\/07\/1-76.jpg","width":"1100","height":"600"},{"@type":"BreadcrumbList","@id":"https:\/\/www.spielcreative.com\/blog\/ai-video-content-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spielcreative.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use AI for Competitive Video Content Research"}]},{"@type":"WebSite","@id":"https:\/\/www.spielcreative.com\/blog\/#website","url":"https:\/\/www.spielcreative.com\/blog\/","name":"Learn How To Grow Your Business With Video Marketing","description":"","publisher":{"@id":"https:\/\/www.spielcreative.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spielcreative.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.spielcreative.com\/blog\/#organization","name":"Spiel","url":"https:\/\/www.spielcreative.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spielcreative.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2019\/11\/spiel-black.png","contentUrl":"https:\/\/www.spielcreative.com\/blog\/wp-content\/uploads\/2019\/11\/spiel-black.png","width":64,"height":49,"caption":"Spiel"},"image":{"@id":"https:\/\/www.spielcreative.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/spielcreative\/","https:\/\/x.com\/SpielCreative","https:\/\/www.linkedin.com\/company\/spiel-creative\/","https:\/\/www.youtube.com\/channel\/UC5URfmUPEjtMNd7hrcY3wXw"]},{"@type":"Person","@id":"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/b14df07a7ca345f04fc458aace74e102","name":"Spiel Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.spielcreative.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49bf5498f20530f0088d480d13805c62cd973daaf28aed48a60b8f0549a44d6a?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49bf5498f20530f0088d480d13805c62cd973daaf28aed48a60b8f0549a44d6a?s=96&d=monsterid&r=g","caption":"Spiel Team"},"url":"https:\/\/www.spielcreative.com\/blog\/author\/ari308singh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/posts\/19165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/comments?post=19165"}],"version-history":[{"count":2,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/posts\/19165\/revisions"}],"predecessor-version":[{"id":19189,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/posts\/19165\/revisions\/19189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/media\/19186"}],"wp:attachment":[{"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/media?parent=19165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/categories?post=19165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spielcreative.com\/blog\/wp-json\/wp\/v2\/tags?post=19165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}