Med School Preparation System approached us with instructions to create a web video for their off-site marketing campaign, that would enlighten prospective students about the benefits offered by their study programme, and encourage them to sign up for the course. After a series of discussions, we realised that a short 2D cartoon animation with a suitable voice-over, would meet the needs of the client the best.
We began by creating a storyboard, detailing the scenes that would be animated in the video. Our content writers converted information from the client's corporate website into a script for video.
Based on the educational theme of the video, we created an animated cartoon character representing a prospective medical student, whose actions would promote what the company is offering. Finally, the animated images were sequenced together with a professional voiceover and suitable background music, to create a uniquely engaging video.
"Spiel has developed an amazing animated video that we believe will help us reach our goals. In fact, this video has been an instant success, driving higher amounts of web traffic and conversions, our way. We were truly impressed by the commitment shown by the Spiel team, and would not hesitate to recommend them to others." - Dr. Mario Knight, Director, Med School Preparation System.
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