Med School Preparation System approached us with instructions to create a web video for their off-site marketing campaign, that would enlighten prospective students about the benefits offered by their study programme, and encourage them to sign up for the course. After a series of discussions, we realised that a short 2D cartoon animation with a suitable voice-over, would meet the needs of the client the best.
We began by creating a storyboard, detailing the scenes that would be animated in the video. Our content writers converted information from the client's corporate website into a script for video.
Based on the educational theme of the video, we created an animated cartoon character representing a prospective medical student, whose actions would promote what the company is offering. Finally, the animated images were sequenced together with a professional voiceover and suitable background music, to create a uniquely engaging video.
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