The PiXL Club returned to us in need of another video following the success of their welcoming introduction animation. This next video was to be focused on PiXL Att, one of the measures they use to assess schools. The client wanted the video to clearly explain the measure and its application in schools, so that teachers and middle managers could understand the process in which it could help to raise individual student grades and reach the school’s wildly important goal. The desired style for the video was very similar to that in the previous video – simple, easy on the eye and attractive whiteboard animation.
Our scriptwriters started out by formulating an engaging concept and writing a clear script that would share the client message. Our animators then went on to create visuals that would flow alongside the voiceover and energetic music.
We used bold colours and line drawings to illustrate key points and highlight important elements of the message so that the message was easy to understand. This helped to keep viewers engaged and interested in the video so that they would hear the entire message. Animation enabled us to use attractive imagery to make explanations, which are not just entertaining but are also more likely to be retained in the memory. Animated children climbing a treehouse whilst being helped by teaching staff is just one fun example that illustrates the script and expresses how PiXL Att helps students and schools to achieve goals. This all helped to create an animated video that is not just informative, but also fun to watch.
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