RocheMartin approached us to create two videos to promote their business – an approach to professional development and executive coaching based on emotional intelligence. Rather than give a "general introduction to emotional intelligence", they wanted to focus on the personal and career benefits for the individual.
Based on the subject matter, we focused the animations around two characters and the personal journey that both took to gain a better understanding of themselves. It was essential that the videos spoke to both individual purchasers and larger corporate clients.
In the first video, we explored emotional intelligence in a workplace context. We followed one character as he discovered what emotional intelligence is, how he could improve it, and the benefits that would have for his working life. In the second video, we followed another character as she used SmartCoach to understand her own capabilities in emotional intelligence first, then use different modules for self-improvement.
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