Animated promotional videos are hugely popular and can serve a range of purposes for businesses. Some of the top uses are:
Animated promotional videos have the power to reach out to anybody.
It’s a combination of that human touch – with a hand guiding you through the message – and inspiring audio, visual and concepts that engaged viewers and leaves a lasting impression.
This medium is one that viewers from all walks of life and with different characteristics and information processing types can relate to.
It is the initial stage of getting your promotional content noticed and engaged in that is often the most challenging aspect of marketing. Animated promotional videos can not only attract and retain consumers, but they can encourage viewers to find out more about your company and products.
A fast-draw video can stimulate viewers with creative images, sounds and stories that ensure not only brand awareness, but also brand retention.
Enhance Brand Identity
You can kill many birds with one stone using an animated promotional video: it can boost brand awareness, explain your brand and offering in detail, and define or enhance your brand identity.
The image you are going for will impact on the style and concept you choose for your marketing video as well as how you distribute it. The tone and image of your video will all influence how online users share your video and who watches it.
Most products, services and concepts can benefit from being promoted across social networks and generating links. This is where entertaining and informative animated marketing videos can lead to significant gains – not only in improving and spreading your brand image but also inspiring conversions.
There are a variety of ways you can use animated promotional videos, and there are many ways to share them with your audience. Although online animated videos are massively popular and can reach out to a phenomenally large audience, animation is popular via other channels too.
Animated promotion is still big on television, but there are also more focused options such as presenting them at shows and exhibitions. You can also use your video when presenting a product or concept to a client in a sales meeting. An animated video can make your pitch more interesting, entertaining and easier to follow. When you offering is complex, this quality of animation is particularly valuable.
Clear and Flowing Message
One of the keys to a successful promotional campaign is to ensure it is pleasant to engage in and conveys your message clearly.
Too much information at once can be incredibly overwhelming. Animation allows you to present even detailed messages in a way that pulls viewers in and makes it seem simple. This is achieved by using a mix of visuals, audio, voiceover and interesting concepts. The use of a variety of animation techniques and styles can also help to make your video flow more harmoniously. Minimalist animation is a common choice as it is easy on the eye but can still illustrate a point well.
Making the user experience pleasant in this way means that you promotional video will be far more efficient.
Your video can be short and to the point, telling your audience all key information, which is ideal for the busy consumers of today.
Great for Conversion Rates
In just a few moments of searching the internet you can see how popular and effective animated promotional videos have become. This is because they can boost conversion rates and sales beyond your wildest expectations – as long as you produce a high-quality and engaging video that is.
Animated promotional videos can engage viewers on a massive scale, and this is why it is being used by masses of companies, across almost every industry. Animation also exerts a minimal restriction on small companies and start-ups, as it need not be expensive to produce a video and feature it online.
Animated marketing videos are being successfully used to encourage conversions through company websites, social networking sites, video streaming sites such as YouTube, e-marketing campaigns, and sales presentations.
The internet has become a primary source of information for consumers making a purchase, including by using mobile devices at the point of sale. This has rendered animated explainer videos increasingly important for promoting products and services.
Search Engine Optimisation
So, we have seen how useful the web can be in spreading a video or message and promoting a product. This can be extended even further if your video is of top quality and is accompanied by supporting content.
Already, websites that contain video content are at least 50% more likely to appear on the first page of a Google search, according to Forrester. This is because web users prefer video, and search engines recognise this.
The higher the quality of your video, the higher your video will rank in searches, as it is these videos that retain people on a site for longer. Ranking your site higher and getting your site visited can be improved even further by the use of keywords in your title, video summary and other material.
At Spiel, we not only offer high-impact videos that will engage audiences and achieve conversions, but we can also help you to optimise your video in search engines. This is among several post production services we offer clients so that they can use their animated promotional video to its highest potential.
Why Choose Spiel
Here at Spiel, we have a passion for making high quality animated promotional videos. We love what we do and we have had the pleasure of creating promotional videos for some great clients.
We love a challenge and we look forward to working with you and creating the perfect animated video for your particular business. Our talented team will take you through the video production process and ensure that you are happy every step of the way, from the initial brainstorming stage to the final finished product.
Animated promotional videos will benefit your company in many ways, including:
- If the video is interesting and engaging to watch it has the potential to spread virally online, with very little effort and cost on your part. This will drive a huge amount of traffic to your site.
- Consumers who watch product promo videos are more likely to buy a product than those who don’t.
- Your website visitors are much more likely to remember your brand or product if it is presented in video form rather than if they are reading about it.
- Online promotional videos will give you an attractive brand image and make you stand out from the other companies in your industry.
- If consumers do not know about your product, you can bring about broad brand awareness using an animated promotional video.