They are utilised online in all kinds of ways, and can be made with a choice of 2D, 3D, whiteboard, motion graphics, among other styles.
In recent times, more and more businesses have been incorporating animated web videos into their business strategies or online marketing campaigns.
Another research giant – Forrester – has also found that the first 60 seconds of a video is equivalent to 1.8 million words. That is about 3,600 web pages!
Making an animated web video involves creativity, business understanding, marketing expertise, plus bucket-loads of patience, talent and sheer hard work.
This is why calling in the professionals can be beneficial, and why we are here to lend a hand.
Our animation team has the talented production team, the digital marketing expertise and the business understanding to create an animated web video that meets your requirements and works towards achieving your business objectives.
Animated Web Videos: Special Features
An animated web video can reach audiences far and wide, across the globe. Online content is not always picked up and engaged in by web users, but if it is immediately appealing and of high quality, then it will. As mentioned, web users prefer video content, so this is where you can really make your mark.
The world is truly your oyster when you utilise animated web video to its maximum potential.
Having said this, if you want your animated web video to reach a niche, or private audience, this is also totally possible. It is just a matter of adjusting the privacy settings on the online video platform you that have uploaded your video on to.
Serves Multiple Purposes
Here is where the fun truly starts for your business. You can use bits and pieces of your animated web video to liven up all your communications. For example, the background or images you have in the video can be used as screensavers for your computers, your social media backgrounds, cover images, your marketing collateral, etc.
Whatever your intention, an animated web video can generate the desired outcome for your business. Animated web videos are fantastic for:
- Launching, promoting and demonstrating your products and services;
- Training your staff;
- Internal communications;
- Boosting user engagement and web presence;
- Improving your website’s search engine ranking;
- Enhancing brand awareness;
- Boosting conversion rates;
- Teaching Students;
- Enhancing information retention; and
- Raising brand awareness and improving brand image.
This list is by no means exhaustive!
Improves Brand Recall
We often remember a product because of an impressive advert we saw about it. Animated web video is particularly useful for achieving this effect. When applied well, it can help internet users remember your business, brand and offering.
The power of an animated web video lies in its easy accessibility, its innovative use of technology and its creative charm, all of which leave a memorable impression on viewers.
The way you portray your business in your explainer web video will influence your brand image and the way people perceive your company.
It is therefore important that you think hard about what you include in your video, and discuss with the production studio the best way to achieve your desired brand identity.
Your video may not only be creative, but it can include all kinds of key information about your business. This can include product information, company changes, brand values and corporate social responsibility (CSR).
Great for Boosting Conversion Rates
It is no secret: tonnes of businesses are now using animated web videos to raise conversion rates and increase sales. In fact, there are few tools that meet the potential of animated videos in achieving this.
You can encourage action with your animation by featuring on your websiteas well as on your social media platforms. The more sites you include it on, the more chances you have of attracting likes, comments and generating links.
A huge amount of consumers use information they have gained from the internet to make purchasing decisions, and more and more of this is coming from animated web videos.
If your video is of high quality, engaging, and is supported by other marketing content and SEO criteria, it will likely reach a high number of consumers who are seeking information online. Even if they saw your video previously, top quality animated content can be memorable andbe present in their minds when they make a purchasing decision.
Here are some more ways that an animated video can boost web conversions:
- Including a creative animated video on your website’s homepage can keep visitors engaged for longer durations,reduce bounce rate, and encourage them to explore your site further.
- If your animated web video is of high quality,your target audience will likely stay watching until they reach the call to action. This will heighten the chances of them making a conversion.
- An engaging animated web video on your company website can improve the visitor experience, often leading to increased conversions and even brand loyalty.
- An animated web video that communicates a positive message to can engender trust in your brand.
Original and Innovative
Web users are always on the lookout for innovative and exciting content.
They will be attracted to content that is not only interesting and informative but also creative and inspiring. First impressions play a huge part in attracting online users, and it is here that animation can be of considerable value.
It is not only with you images that you can be creative. The dynamic and innovative way in which you animate and harmonise content is also key. There are a variety of styles that you can integrate so that your video is engaging and hits the spot.
Audio in your video can also present an added hit of creativity. This could be atmospheric music, fun and quirky sound effects or an enthusiastic voiceover.
An adventurous, mysterious or thought-provoking story is also another innovative way to captivate your audience with animated web video. This can generate emotion in your viewers and play a part in retaining them.
All these approaches to making your video original and creative can make your web video jump out so that consumers consider your brand ahead of competitors.
There is no limit to what you can achieve with an animated web video, so use your imagination and go ahead and give it a try!
Why Choose Spiel
- Our unique approach to developing animated web videos is based on the latest marketing insights on user engagement, conversion rate optimisation (CRO) and video marketing.
- Our production team creates, designs and produces animated web videos in a wide range of animation styles, for business from various industries.
- Our prices are below the industry average.
- We let our work do the talking!