We can all see how watching a video online is better than reading static text on a webpage.
Doodle animation, where images are illustrated in front of your eyes as a message is delivered, has proven to be one of the best ways to keep viewers engaged.
These videos help to convey a message to an audience in a creative and entertaining manner.
The doodler’s hand moves across the screen, drawing images in harmony with narration, which also makes the message far simpler for viewers to follow and understand.
Every doodle video is unique. It can convey your message in any way that takes your imagination, using fun concepts, quirky images and characters that resonate with your target audience.
This can really make your company stand out to consumers, which is particularly important and difficult to achieve when competition is high.
There is no limit to what you can achieve as doodle video is so versatile and flexible, allowing you to move away from reality and use the tool to enhance your assets.
This creativity and originality can be incredibly helpful in helping you to reach significant business objectives.
Higher User Engagement
Doodle videos have the human touch that leaves a memorable impression on their viewers. It is something about that doodler’s hand virtually creating a video in front of the viewers’ eyes which they can connect with and therefore remember. This breeds more interest in your company inside them, making them want to engage more.
A fast-draw video can stimulateviewers on many levels using a mix of visual and audio appeal in addition to key information. Content that generates visceral emotions can also lead tomore user engagement and sharing.
Doodle videos do not onlyinspire people via the web. They are also widely used to communicate a message internally within a company. These animated videos are great for attaining the attention of staff members, retaining them and sharing an important message. The video could be emailed to employees, placed on the intranet, or presented during a team meeting.
The increasing use of doodle video for internal communications has contributed to companies doing away with paper manuals. Animated videos can be far more effective.
Clear and Easy to Follow
One of the primary qualities that makes doodle videos so engaging is that they are so simple to follow, making for a pleasant user experience, and fantastic efficiency in sharing your message.
Even complex virtual services or scientific information can be made to appear far simpler, in a way that actually makes the viewer want to know more.
The application of a story in your doodle video can often make a message flow harmoniously, making it even clearer and more appealing.
Great for Conversion Rates
Doodle videos, due to their engaging nature, are great for increasing conversion rates. An increasing number of businesses are using doodle videos to improve the conversions achieved by their website, e-marketing campaigns, sales presentations and social media campaigns.
Many consumers use the information they have learnt from doodle explainer videos to make a purchasing choice. How engaging a video is, how much it is shared in their social networks, and how highly it is ranked in search engine searches will affect this.
Here are some more ways that a doodle explainer video can result in a significant boost in web conversions:
- Including a doodle explainer video on your website’s landing page can keep potential customers engaged for longer and diminish bounce rate.
- If your video is engaging, as doodle videos usually are, your key audience will likely stay to reach the end of your message. This will heighten the chances that they will respond to your call to action.
- A high-quality doodle video on your website can significantly enhance the visitor experience, often resulting in improved brand image, increased conversions and brand loyalty.
- A doodle explainer video that presents a strong and positive message to consumers can build trust in your brand, resulting in further benefits.
Enhance Brand Identity
Doodle videos often include creative concepts or stories and present information in an inspiring way. This can captivate an audience, make a message memorable and provide a lasting impression.
The brand image conveyed in your explainer video will stick in viewers’ minds, so it is important that this is well thought out. Therefore, it can be useful for your animation to not only be creative, but also include all key information about your company.
If you have a complicated or detailed message to share then doodle video is an efficient way to achieve this.
You can express many important corporate assets and qualities using doodle explainer video. This can include product information, company changes, product demonstration, brand values and CSR.
Educating and Training
Doodle animation is fantastic for any form of teaching – whether to train a workforce or teach a young group of students.
Because doodle videos are imaginative, highly engaging and easy to follow, they are ideal for teaching any topic and making it memorable. After all, a degree of creativity can make all the difference when teaching something new or presenting a refresher course.
Universities, schools, museums and other educational establishments have increasingly adopted doodle video as a teaching tool. These animated videos are highly valuable for their ability to engage an entire class or group of people, despite diverse learning preferences. This is because the combination of imagery, narration and text in doodle videos appeals to varied information processing types.
Motivation and Productivity
When doodle video is used to explain concepts and information to employees is a clear and engaging way, this can lead to a boost in morale.
One reason for this is that these videos can explain to them why things in the company are organised in a certain way. A story that the workforce can relate to can significantly help to communicate this and show viewers that they are recognised and appreciated. This can leave employees more motivated and inspired.
Presenting doodle videos to your workforce can also help to build better relationships between staff and departments, resulting in better productivity and motivation levels.
Search Engine Optimisation
Yes, it is true: according to the global research giant, Forrester, websites that contain video content are at least 50% more likely to appear on page one of a Google search.
This comes after search engines have recognised that web users prefer sites with video content. This is particularly evident from the high number of videos searched and viewed on video platforms such as YouTube and Vimeo.
The higher the quality of your video, the higher the ranking you achieve. This is often because websites that contain engaging video retain visitors for longer and generate more links – some of the many elements that are picked up by search engines.
A high-quality, targeted video can be shared among your key audience, thereby boosting exposure to your brand, products and message.
Excellent Style for Explainer Videos
Due to their effectiveness, doodle videos are one of the most popular styles of animation used to create explainer videos.
Doodle videos can be used to serve a number of purposes. They are commonly used to:
- Promote products and services that are new to the market;
- Spice up the marketing campaign for existing products and services;
- Present key messages –within a company, or externally;
- Give presentations to clients;
- Provide customer support
- Improve online presence, and encourage an increase in user engagement via social media;
- Educate and inform viewers;
- Respond to common questions about your product or about changes you are making;
- Improve SEO.
Fast and Efficient
Another exceptional benefit of doodle explainer videos is that they can communicate any message far quicker than purely presenting it in text form or just using words.
An effective, informative and entertaining doodle video is typically 1-2 minutes long. This translates to fantastic news for today’s ultra-busy web users. They can be informed quickly and efficiently so that they do not feel the need to turn away and leave before the message is over.
It is the efficiency of a doodle video that is key to keeping the target audience engaged to the end. In fact, when your video is so short and engaging, your viewers are not even likely to consider clicking away.
Why choose Spiel for your doodle videos?
- Our unique approach to producing doodle videos is based on the latest marketing insights in user engagement, video marketing and conversion rate optimisation (CRO).
- Our prices are below the industry average for the level of work we produce and we always keep quality and client satisfaction top priority.
- We have real case studies that demonstrate the success that our doodle videos have achieved for our clients.
- Our mission is to exceed your expectation