More About Internal Communications Videos
Businesses are increasingly using videos to enhance their internal communications. At Spiel we have worked on numerous animated internal communications videos for both global brand and smaller businesses looking to improve their productivity with great results.
Have you considered using video to create newsletters, or corporate policy guidelines, or material for your staff training programmes?
According to consumer psychology, we are much more likely to engage, respond and recall and – most importantly – convert after watching a video, rather than reading a piece of text.
Just as product videos and video adverts are generating so much success for businesses, similarly, if you use video to serve your internal communication purposes, you will get a better, swifter response.
A good internal communications video should be engaging and convey the required message effectively. To ensure this, numerous factors have to be considered such as the script, length of the video, style of animation and background sounds being a few.
At Spiel we have the expertise, experience and use the latest user engagement insights as reference points to produce the very best internal communications videos.
Internal Communications Video: The Advantages
Efficient with Time
Overflowing in-trays and inboxes bursting with emails take up almost all the time employees have these days. When they see your newsletter in their pigeon-holes, the chances of them picking up to read it are rather slim.
If you send an email announcing your ‘video newsletter’ for this month/fortnight/week, not only would your colleagues be intrigued by this idea, they would press play to watch it and take in all the information you convey through the video.
We remember television advertisements of products very easily and quickly. This is especially when we see products displayed on shelves of a shop or supermarket. We may even pick that product up and have a look at it, we may even buy it!
An internal communications video works on a similar principle. Watching that video would create a memory in minds of your colleagues, who will remember it when they walk past the strategically placed table on which your newsletters are laid out. They are much likely to see the table and say ‘Oh yes, I need to read that’ and pick it up. Your job is done and all because of a video!
Stronger Internal Unity
You could use a video to make important announcements, or as a platform for your company heads to reach out to their employees, or to demonstrate new products and services for your sales departments, or to deliver staff training programmes, or to update your employees on health and safety issues, emergency exits, areas off limits or under construction, etc.
As a video is audio-visual, therefore having a sensory appeal, your employees are likely to engage better, respond better and also feel that they are valued because you cared enough to invest in producing videos to boost better communications with them.
This will undoubtedly strengthen internal unity within your business.
Why Choose Spiel
- Our production team consists of talented and experienced professionals who work closely with digital marketing experts to product internal communications videos that serve your intended purposes and deliver important messages to your company.
- Our prices are below the industry average.
- Our work does the talking, we don’t.