Virtual reality offers a wide range of uses across multiple industries, some more common than others. Our VR company in London has seen VR used in many businesses in the tourism, real estate and retail sector, but have also seen it used as internal communication training for businesses in the insurance, manufacturing and transport industries.
Here are some common uses:
Virtual reality puts its audience directly into a location, allowing users to experience training scenarios first hand. With added interactive elements, such as "choose your own adventure" style branching-videos, users can choose what next step to take as part of their learning.
This style of training is excellent for high-stake situations. Where previously a trainee had to imagine such a scenario occurring, VR can make the employee actually experience the situation in the most realistic way possible without putting lives at risk.
This method had proven to work, with BP using virtual reality training for their start up and emergency exit procedures at their oil refinery in Hull. The trainees were able to learn from their mistakes made in the virtual environment, which in turn reduced the risk in real life.
Another high-stake example includes Johnson & Johnson institute who used immersive VR training for medical training, seeing a 230% increase in surgical performance.
But VR Training is not exclusive to high-risk, it has also been used for soft skills such as public speaking, customer service and sales. Another good example of immersive training is for diversity, inclusion and harassment training, putting the viewer in the shoes of those often discriminated against.
Tourism and Hospitality
Our Virtual Reality company in London has seen a huge boom in using VR for hotels and the tourism industry. Marriot Hotel allows their customers to experience their branches across the world, which is another example of the ‘try before you buy' approach to marketing.
Tourist company Thomas Cook partnered with Samsung Gear VR to create virtual reality videos of travelling hot-spots to give their customers a taste of the best travel destinations. In fact, this partnership was so successful that they reported a 40% ROI within the first three months of launching!
Virtual reality has also been adopted by the British National trust, giving their app users an opportunity to visit their many historical homes across the country, and incorporated in-app quizzes.
Real Estate and Construction
We've seen quite a switch in the construction industry, ditching the old 3D models of home building plans and instead using virtual reality to sell to investors and property buyers.
Marketing plans, layouts and strategies have fast become replaced by 360 renders to be viewed in virtual reality, increasing client and agent interest and engagement in the projects.
Our VR company in London has also seen a pique in interior designers using virtual reality for their users to "build up" their home, all within an application. It helps interior designers to show exactly what they envision, increasing the chances that the audience will buy-in to a design and invest higher when they can see exactly how it would look.
Industry giants IKEA and John Lewis have both utilized virtual reality in their marketing, enabling customers to get a stronger vision of their home.
If you're unsure whether Virtual Reality could benefit your business, or if you have an idea for VR content but not sure whether it would work, feel free to call our VR company in London on +44 208 891 2077. Alternatively, you can fill in our quick form.