Looking to dive into interactive video creation but feeling overwhelmed by the number of tools out there? You’re not alone and you’re in the right place. With the rise of user-driven content, interactive videos are no longer optional for brands that want to stand out they’re a must. But choosing the right platform is crucial.
Each platform brings its own strengths, and the right choice depends on your specific goals, budget, team size, and technical skill level. Whether you’re a solo content creator, a marketer trying to boost conversions, an educator building e-learning modules, or a business owner looking to streamline training there’s an ideal tool for you.
In this guide, we’ll walk you through the top platforms for creating interactive video content, ranked and compared across the following key factors:
- Features and functionality – What can you actually do with it? (e.g., branching, quizzes, forms, analytics)
- Ease of use – Is the interface intuitive or does it require technical know-how?
- Integration capabilities – Does it sync with your CRM, LMS, or marketing stack?
- Pricing and scalability – Is it cost-effective for your current needs and future growth?
- Support and learning resources – Does it come with good documentation, templates, or customer service?
Whether you’re aiming to increase viewer engagement, collect better lead data, or create immersive storytelling experiences, this comparison will help you understand what’s available, what each tool is best at, and how to choose the platform that aligns with your vision and workflow.
So, let’s break it all down tool by tool, feature by feature so you can move forward with confidence and clarity.
Why Interactive Video Platforms Matter
In today’s fast-paced digital landscape, simply producing a high-quality explainer or promotional video isn’t enough to capture and hold your audience’s attention. People are no longer satisfied with passively watching a video they want to engage, explore, and even control the flow of content based on their preferences. That’s where interactive video platforms come into play.
Interactive video tools give you the ability to transform static content into dynamic experiences. With features like clickable hotspots, branching decision trees, in-video quizzes, embedded lead forms, and personalised calls-to-action, you can create video journeys that respond to the viewer’s input in real time. These tools don’t just add bells and whistles they change how your audience interacts with your brand.
Here’s why these platforms are so important:
- They increase engagement:
Interactive features keep viewers actively involved rather than just watching. This leads to higher watch times and lower bounce rates both crucial for achieving marketing, educational, or training objectives. - They improve learning and retention:
Whether you’re in education or corporate training, the more interactive your content is, the more likely viewers are to remember and apply what they’ve learned. These platforms enable knowledge checks, gamification, and scenario-based learning all of which enhance long-term understanding. - They deliver actionable insights:
Unlike traditional video analytics that only tell you how long someone watched, interactive platforms let you track what they clicked, which paths they followed, how they answered quizzes, and when they dropped off. This data is gold for marketers, educators, and sales teams alike. - They drive higher conversions:
By tailoring the video experience to the viewer’s preferences and behaviours, you can present the most relevant content and CTAs at the right moments. This kind of personalisation significantly boosts conversion rates compared to one-size-fits-all videos. - They support multiple use cases:
Not every platform is built the same, which is why choosing the right one matters. Some tools shine in B2B sales enablement, with CRM integrations and lead tracking. Others are tailored for interactive storytelling, perfect for entertainment and brand engagement. Then there are platforms focused on education and training, offering LMS integrations, certifications, and learning analytics.
In short, interactive video platforms give you the power to do more with your content to educate more effectively, market more persuasively, and connect with your audience on a deeper level.
But with so many options available, understanding your specific goals whether it’s lead generation, viewer retention, product education, or user engagement is essential for choosing the right platform. The tool you select should align with your content strategy, your audience, and your KPIs.
Top 7 Platforms for Creating Interactive Videos:
Below are the top contenders, ranked based on versatility, ease of use, features, and user feedback.
1. Wirewax – Best for Enterprise-Level Interactivity
If you’re aiming to produce cutting-edge interactive video experiences with a polished, professional feel, Wirewax is one of the most powerful platforms on the market. Trusted by major brands like Nike, BBC, and NBCUniversal, Wirewax offers enterprise-grade tools that go far beyond simple click-to-reveal functionality. Its capabilities are particularly well-suited for large-scale campaigns and branded content where viewer engagement and data-driven storytelling are critical.
Key Features:
- Drag-and-drop builder with timeline control – Build scenes with precise interaction timing using an intuitive interface, without needing to code.
- Clickable hotspots and branching logic – Let users explore different paths, dive deeper into specific topics, or interact directly with video elements like products or UI features.
- AI-powered object tracking – Automatically detect and tag moving objects within video frames to make them interactive, saving time and increasing visual impact.
- Advanced analytics and reporting – Monitor viewer behaviour, engagement points, drop-off rates, click paths, and conversion metrics all exportable for further analysis.
- Responsive design across devices – Your videos adapt fluidly to desktop, tablet, and mobile viewing, ensuring a consistent experience.
- Integrations with CMS, CRMs, and e-commerce platforms – Great for marketers looking to drive conversions and sync data with existing systems.
Pros:
- Highly polished and professional interface
- Great for complex narratives and product showcases
- Supports large-scale campaigns with high interactivity demands
- Visual storytelling options are among the best in the industry
- Comprehensive performance tracking and user data insights
Cons:
- Premium pricing tiers may be out of reach for small businesses or solo creators
- Learning curve for more advanced features, especially for beginners
- Best value is seen at enterprise scale, which may make it excessive for simple projects
Best for: Marketing agencies, large brands, and retailers
2. Rapt by Kaltura – Best for Corporate Training and Education
Rapt (formerly Rapt Media) is now part of the Kaltura platform, which focuses heavily on education and enterprise learning. It offers highly customisable workflows and deep analytics.
- Pros:
- Branching logic and scenario-building
- Secure hosting and SCORM compliance
- Integrated LMS features
- Cons:
- Enterprise-focused, not ideal for small creators
Best for: HR teams, e-learning companies, and employee onboarding
3. Vimeo Interactive (formerly Wirewax Studio Lite) – Best for Simplicity
If you’re already part of the Vimeo ecosystem and looking for an easy way to dip your toes into the world of interactive video, Vimeo Interactive is an excellent starting point. Previously known as Wirewax Studio Lite, this lightweight version of Wirewax’s powerful enterprise platform brings essential interactive features into a more accessible package ideal for small businesses, solo creators, and educators.
Whether you’re adding product links, navigation tools, or CTAs like “Learn More” and “Shop Now,” Vimeo Interactive provides a clean, straightforward interface that integrates seamlessly with your existing Vimeo workflow.
Key Features:
- Native Vimeo integration – Add interactive elements without leaving the Vimeo environment or requiring external tools.
- Chapters and clickable overlays – Break long videos into chapters or guide viewers to specific actions, like visiting a website or subscribing.
- Beginner-friendly editor – Simple drag-and-drop functionality, ideal for creators with little or no technical experience.
- Clean, ad-free playback – Keep your video experience distraction-free and branded with Vimeo’s premium player.
- No coding required – Quickly apply interactions without needing developer help or complicated scripts.
Pros:
- Fully integrated with Vimeo Pro, Business, and Premium accounts
- Straightforward and user-friendly for new video creators
- Great for adding basic navigation and engagement tools
- Ideal for instructional content, portfolios, and product intros
- Low barrier to entry no steep costs or steep learning curve
Cons:
- Limited interactivity features compared to more robust platforms like Wirewax, Eko, or Rapt Media
- No branching paths, quizzes, or lead forms, which limits personalization and data capture
- Analytics are basic, so insights into viewer behaviour are minimal
- Not ideal for advanced marketing or enterprise-level content strategies
Best for: Small businesses and content creators
4. Spott – Best for Shoppable Videos
If your main objective is to turn views into purchases, Spott offers one of the most streamlined and effective solutions for making video content interactive and directly shoppable. It’s built with e-commerce in mind, enabling brands to bridge the gap between product discovery and checkout all within the video player itself.
What really stands out is how Spott supports not just video, but also interactive images, PDFs, and product carousels making it a versatile platform for businesses that create content in various formats. The user interface is intuitive and doesn’t require coding skills, so teams can start creating and publishing interactive content quickly.
Key Features:
- Shoppable video tagging – Easily add clickable product tags to any video or image, turning passive content into an active sales funnel.
- Multi-format support – Go beyond video with interactivity in images, 360° product views, carousels, and documents like lookbooks or brochures.
- Product feed integration – Sync your product catalogue for automatic tag generation, saving time and ensuring accuracy.
- Real-time performance analytics – Monitor clicks, engagement, dwell time, and conversion rates to understand what’s working.
- No-code editor – Drag-and-drop interface that makes it accessible to marketers, merchandisers, and creative teams.
- Custom branding and design controls – Match your interactivity elements with your brand’s look and feel for a seamless experience.
Pros:
- Perfectly optimised for driving ecommerce sales directly from content
- Allows tagging of multiple product types within the same asset
- Tracks detailed analytics, including product-level engagement
- Supports interactive PDFs, making it useful for catalogues and digital magazines
- Integrates with ecommerce platforms like Shopify and WooCommerce
Cons:
- Not built for narrative branching or quiz-based learning, so it may fall short for storytelling or educational use cases
- Some advanced features may be gated behind higher pricing tiers
- Best suited to product-based businesses, rather than service providers or B2B teams
Best for: Ecommerce brands and product marketers
5. Eko – Best for Storytelling
Eko lets you build choose-your-own-adventure-style content. It’s often used in branded storytelling and entertainment.
Pros:
- Branching narratives with rich visuals
- Free to use for creators
- Engaging viewer experience
Cons:
- Limited B2B and analytics tools
Best for: Creative agencies and branded video campaigns
6. H5P – Best for Educators and Course Builders
If you’re an educator, trainer, or instructional designer looking for a cost-effective way to create interactive video content, then H5P is a tool worth exploring. H5P (short for HTML5 Package) is a free, open-source framework that enables you to create, share, and reuse interactive content such as quizzes, presentations, timelines, and videos.
H5P’s interactive video tool lets you embed quizzes, prompts, pop-up text, and navigation jumps directly into video timelines, allowing you to guide learners, check comprehension, and reinforce learning in real time. This makes it especially effective for flipped classrooms, e-courses, onboarding modules, and compliance training.
Key Features:
- Free and open-source – Ideal for schools, universities, and non-profits with limited budgets.
- LMS compatibility – Seamlessly integrates with Moodle, Canvas, Blackboard, WordPress, and more.
- Interactive video editor – Add multiple-choice quizzes, fill-in-the-blank prompts, text explanations, and jump-to-time navigation.
- Reusability and sharing – Content created in H5P can be reused across courses and shared with other educators.
- Multilingual support – Great for international education and localisation needs.
Pros:
- Completely free to use, with no licensing fees
- Excellent for embedding interactive assessments into educational videos
- Supports SCORM and xAPI for tracking learner progress
- Active community and strong documentation for educators
- Regular updates and plugin options for added functionality
Cons:
- Clunky or outdated interface – The UI is functional but lacks the modern polish of premium platforms
- Limited design and branding flexibility – Not ideal for marketing or customer-facing videos
- No advanced logic or branching – Best suited for linear learning experiences rather than narrative storytelling
- Can be difficult to troubleshoot without tech support unless you’re comfortable with plugins and open-source environments
Best for: Teachers, course creators, and institutions
7. Adventr – Best for Quick, No-Code Builds
Adventr is a newer player that makes interactive video creation accessible to all.
Pros:
- Intuitive, no-code builder
- Real-time decision logic
- Embeddable anywhere
Cons:
- Less advanced analytics
- Still growing its feature set
Best for: Startups and marketers who want speed and simplicity
How to Choose the Right Platform for You
With so many interactive video platforms on the market, finding the right one for your needs can feel overwhelming. But choosing the best-fit solution doesn’t have to be complicated especially if you approach it with clarity on your goals, capabilities, and resources. Here’s what to consider before you dive in:
- Your Primary Goal
What’s the main purpose of your interactive video? Are you trying to generate leads, educate your audience, boost product engagement, or improve internal training? For example, if lead generation is your focus, look for platforms with robust form integration and analytics. If you’re creating interactive training content, features like branching paths and quizzes will be essential. - Team Size and Skill Level
Consider who will be using the platform. If your team has limited video editing or technical experience, opt for a platform with a user-friendly interface, drag-and-drop functionality, and strong customer support. For teams with in-house developers or video pros, more advanced tools with custom scripting, APIs, or deeper analytics may be more appropriate. - Budget and Pricing Structure
Costs can vary widely from free plans with basic features to enterprise-level subscriptions with all the bells and whistles. Some platforms charge based on the number of videos, views, or users, while others offer flat-rate pricing. Be realistic about your budget and think long-term can the platform grow with you, or will you outgrow it too quickly? - Platform Integrations
Compatibility with your existing tech stack is critical. Check whether the platform offers seamless integration with your CRM (like Salesforce or HubSpot), email tools (like Mailchimp or ActiveCampaign), analytics platforms, or e-commerce systems. These integrations enable automation, data syncing, and smoother workflows across your marketing and sales funnel. - Scalability and Flexibility
Will the platform still meet your needs six months or two years from now? A scalable solution should support multiple users, handle increasing video content, and offer flexible customization options as your campaigns evolve. Look for tools that provide room to grow, both in features and performance.
Once you’ve clarified these needs, match your “must-haves” against each platform’s strengths. Most providers offer free trials or demos, so take advantage of them to explore functionality before committing. The right platform isn’t just the most powerful it’s the one that aligns best with your specific goals, team, and budget.
Final Thoughts: Start Building Smarter Content
The world of interactive videos is growing fast, and choosing the right platform is your first big decision. Whether you want to qualify leads, educate customers, or sell more products, there’s a tool on this list that can help.
Start small, test your content, and optimise based on engagement. You don’t have to do everything at once but doing something now will give you a serious edge. Let us help you take your interactive video strategy to the next level. Contact us today to get started.
