Looking for a Professional Explainer Video Company in London?

At Spiel, we have years of experience producing engaging animated explainer videos for some of the biggest brands. All of our explainer videos are informed by our thorough customer and brand research, ensuring our clients end up with a final product that resonates strongly with their target audience. Our approach combines a high-level of creativity with a methodical focus on achieving real business results. So, whether you’re based in London and seeking a local explainer video company to meet you in person or happy to work with us remotely from anywhere in the world, we’re here to meet your needs.

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What is an Explainer Video?

An animated explainer video is a short clip that, with the help of a voiceover narrator, concisely explains anything about your business, product or service. Its uses range from internet and television advertisements, software and product demonstrations both internally and externally and educational videos for all ages.

Invented as recently as 2007, explainer videos are a relatively new and captivating way of conveying important messages and information to your audience in a personal way. And, because they’ve been proven to work so well, their popularity is currently skyrocketing!

At Spiel, we produce high-quality explainer videos for our clients in 5 distinct styles. They are:

2D Cartoon Videos usually follow a protagonist (your target audience) facing a problem that only your product or service can solve. Generally speaking, they are funny and are a fantastic brand trust builder.
3D Videos are perhaps the most expensive style. However, if you really want to bring your animation to life and impress the audience, this might be the option for you.
Whiteboard Videos engage the viewer by showing an illustrator’s hand physically drawing the story onto a white background. They are good for explaining complex information in a straightforward way and are generally speaking the cheapest style.
Motion Graphics Videos are versatile, elegant and useful for portraying abstract or complex messages. They can be combined with any other style to create a uniquely eye-catching animation.
Stop Motion or Claymation Videos are made by taking a photograph every time an object is moved, which are then edited in sequence into a video. They are good for producing an alternative or vintage aesthetic. A ninety-second clip needs as much as 2,500 photos, however, giving it one of the longest production times.

There are multiple benefits that a good explainer video could bring to your business:

Targeting a specific audience for a specific purpose in a succinct manner is vital for viewer engagement.
Videos are the most shared content on social media and do a lot to boost a company’s profile.
Simple, narrative-driven animation can clearly explain even the most complex subjects while still holding the viewer’s attention, almost guaranteeing its owner a conversion rate boost.
Animation gives you unlimited scope to be as creative, ambitious or plain crazy as you want, unlike the limitations of live-action. Plus, it’s cheaper to produce!
Animation is an amazingly effective way of humanizing and building trust in a brand.

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Over 80% of our work comes from repeat business

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THE SPIEL SYSTEM: OUR UNIQUE APPROACH TO EXPLAINER VIDEOS

Here at Spiel, we have formulated a 7-stage process for developing explainer videos that, unlike the vast majority of explainer video companies, is entirely results-focussed rather than driven by intuition and guesswork. In summary, the stages are:

Goal Setting: There’s no way of knowing what kind of video campaign will be right for you if you don’t know what you want it to achieve. Therefore, the first step should be to define them.
Understanding Your Current Situation: It’s a mistake to start working on achieving your goals without first deciphering why you are not already achieving them. To do this, we will view your business from your customers’ perspective. Our three methods are quantitative research, qualitative research and mapping traffic sources to your website.
Establish KPIs and ROIs: With our findings from stage 2, we will set very specific and realistic key performance indicators that, if achieved, would have the greatest impact on your stated goals. Then, with these, we can estimate your return on investment and determine a budget for the project.
Devising a Solution: Now we will formulate a thorough 3-part solution for achieving your KPIs, consisting of a content strategy, a UX strategy and a marketing strategy. Everything from the video content and art style to its publishing platforms and promotion will be worked out here.
Executing the Solution: Video production can begin – script, voiceover, animation, sound design, etc. – and the final product will be published in the previously established platforms.
Measuring Results and Optimizing: We’ll use tools to measure the video’s performance levels and experiment by changing various components in order to see what works and what doesn’t. This way you can’t be sure you’re getting the most from your explainer video.
Apply Findings to All Areas of the Business: To reap the full benefits of the campaign, you should apply everything we’ve learned from it across all relevant areas of your business.

HOW MUCH DOES AN EXPLAINER VIDEO COST?

For video production alone, the general industry standard starts anywhere from £3,000 depending on factors like:

Art style
Quality of animation
Video length
Agency calibre

But the sky really is the limit from there. If you want something geared more towards achieving real business results, like that outlined in The Spiel system, the price can vary massively depending on your particular needs.

So, why not drop us a call on 020 8891 2077 or message us for a free consultation today. We’d love to hear from you!

Frequently asked questions

Why should I choose your company for my explainer video?

From our years of experience producing high-quality explainer videos, we have come to develop our own unique approach that is more comprehensive and analytical than any other agency. Learn more about our strategic approach to explainer videos and video marketing by reading our in-depth guides on the respective subjects. Additionally, for the standard of work we provide, as well as the results we deliver, our prices are still highly competitive. Still not convinced? Take a look at our portfolio and see what our previous clients have said.

How do I know if an explainer video will help achieve my business goals?

A tough question to answer without any context. But, if you drop our production team a call on 020 8891 2077 and give them a little background information about your business and your vision for the video, they will be able to point you in the right direction.

How long does it take to make an explainer video?

There’s no accurate answer to this. It depends on many elements, like style, complexity, purpose and so on, each of which can vary widely. A typical agency will offer a rough timeframe ranging anywhere from 6 to 12 weeks for a 1- to 2.5-minute video.

How long should my explainer video be?

The most comprehensive studies on the matter have concluded that a significant reduction in viewer attention doesn’t take place until the 2-minute mark. So, unless it’s absolutely required, we’d suggest always keeping it shorter than this. In our experience, 30 seconds is too short to explain anything adequately, however. The sweet spot usually lies between 30 and 120 seconds.

What were those contact details again?

You can call us on 020 8891 2077 or drop us an email and a member of our video production team will get back to you to discuss your requirements in more detail. We look forward to hearing from you.

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