On this page you will find our short video on the top 7 animation styles for explainer videos. However it's worth considering other options. Here are some of our explainer video company's favourite styles:
Live action
Although it is quite common to have an animated explainer video, it's not the only option. In fact, there have been some fantastic examples of live action explainer videos.
Live action explainer videos are videos that are recorded in real life, as opposed to being created through illustrations. These can either be scripted, storyboarded and filmed on location or could make use of stock footage.
Live action explainer videos are a great option as it gives you an option to show your team or product in real life. Audience's find themselves listening and paying more attention to those who look like them, so a real human face is always a great place to start.
Whether that's a presenter talking to camera, a story acted out by actors, or a series of clips with voiceovers, live action gives a great deal of creative freedom in the scriptwriting process.
Just drop our explainer video company a line to find out what can be achieved with live action video, and if you want to be shooting your video on a particular location it's worth noting that we're an explainer video company in London.
2D Character Animation
A 2D explainer video is by far the most popular style of explainer video. If you haven't yet come across a 2D explainer video…where have you been?
They're great for providing a highly engaging story that follows a protagonist facing a problem that only your product or service can solve.
Quite often they are light-hearted and humorous, providing a friendly and relatable account of your typical customer's struggle.
Why do these work so well? Well, storytelling is vital technique for presenting your product or service. A well crafted story builds an emotional connection with its audience, building a deeper and lasting connection between customers and your brand.
Whiteboard Explainer Video
Whiteboard explainer videos are a style of video that explains a product or service by telling a story via an illustrator's hand drawing on a white background.
Whiteboards are one of the most popular style of animation used for complex subject matters because they offer a much easier method of learning. In fact, our favourite neuroscientist Dr Richard Wiseman ran a comprehensive study to find out exactly how effective whiteboard explainer videos are.
The results?
He found that when compared to a standard talking head video, there was a whopping 15% increase in memory recall with over 92% of the viewers being able to retain the facts.
So if you want to teach your audience something that you have struggled with in the past, a whiteboard video could well be your answer!
Motion Graphics Explainer Video
2D Motion Graphics explainer videos are animated videos similar to the 2D character animation, but instead of having a character lead the story we use dynamic text, data and iconography.
Motion graphics are an excellent way of conveying key findings of a study, or getting information across in an easy and fun way. Think of this style as an animated infographic video.
Screencast Explainer Video
Our final most popular style is Screencast explainer videos, also known as walkthroughs. These videos show how your audience member will use a website or software through an animated screenshare.
These are great as demo explainer videos, or onboarding videos.
