What is an Interactive Video?
Interactive video is a new type of media that is proven to capture the attention of the audience and educate them more effectively than any other marketing material. Unlike the traditional linear videos we are all used to, where the viewer interacts by pressing play, pause, rewind, etc., interactive video gives the viewer the ability to control the actual content itself as if playing a video game.
By employing the latest technology, videos can be influenced with motions like clicking, dragging and scrolling. Potential uses for this are endless, but here are the most common:
- Dragging the screen within the frame of the video to turn the camera 360 degrees in any direction
- Clicking certain areas of the video to reveal hidden information and content
- Choosing between alternative narrative paths to personalise a story
- Live questionnaires and data inputs within the video to deliver tailored results and outcomes
Interactive videos have transformed our video experience by making it more fun, interesting, engaging and, most importantly, memorable. Providing video marketers with a new tool that has all the benefits of linear videos plus much more!
There are 5 main types of interactive video, all of which we produce at Spiel:
Example: If your product is both functional and decorative, like an air purifier for the house, interactive video would allow viewers to place it in many different environments to get an idea of how it would fit into their own home.
Example: You want to teach people how to deal with a certain life-threatening scenario. With interactive video, you can build a lifelike clip around that scenario and give the viewer the power to make choices and decisions on behalf of the protagonist. That way they can see in real terms the consequences of their errors.
Gathering Customer Feedback
Example: You want to find out about your audience’s fashion preferences for the coming summer season. Use interactive video to present them with variety of styles that they can interact with in a natural way. Whichever ones get the most clicks should be the ones that get the majority of your attention.
Even Netflix have announced that they will soon be making interactive TV shows. Given this push towards interactive entertainment, now would be a great time to make a short animated interactive screenplay or even an interactive music video.
Example: You want to give potential recruits a glimpse of your company environment as well as a chance to see the role that is available. Interactive video makes it easy to simulate a first-person ‘day in the life’ of someone working in that position. That way, they can be sure they would fit in and want to work for you.