How do I know if a 360-degree video is right for my project?
This is a good question because not every video is well-suited to the format. In fact, if you try to make a 360-degree video about something that has no good reason to be in 360-degrees, it is likely to come across as a forced attempt to look different. So, the answer really depends on what it is that you want your video to convey. Generally speaking, if your concept can be defined as a ‘virtual experience’ or an ‘immersive guide’ you are probably in the right ballpark.
How can I tell if 360-degree videos will achieve my business goals?
To answer this with any accuracy, we will first need some context. So, if a professional opinion is what you require, the best thing to do is to drop our team a call on 02088912077 and discuss it in detail with them. Given your concept for the project, a basic background understanding of your business, and your ambitions for both the business and the project, they will be able to help get you moving in the right direction.
How long should my 360-degree video be?
That depends on many factors. For instance, most video platforms reward ‘watch time’. Meaning, the more time you can get people to stay on their websites, the more you will be rewarded by their algorithms. If people watch 50% of your 5-minute video and 100% of your 2-minute video, for instance, your 5-minute minute video will actually perform better as it draws 30 seconds more watch time per viewer. For those reasons, we recommend making videos between 5 and 10 minutes if they are for platforms like YouTube. On the other hand, if they are for your website, studies have shown that somewhere around the 2-minute mark is ideal for viewer engagement. But, of course, it all depends on what is in the video.
How long does it take to make a 360-degree video?
When you factor in everything that is involved in the 360-degree video production process, from the research stage right through to promotion, it is very difficult to determine a timeframe with any accuracy. It depends on things like style, complexity, purpose, animation, actors, length etc., all of which can vary widely. For a 2-minute clip, a typical agency might suggest anything from 6-15 weeks, for example.
How much does a 360-degree video cost?
The answer for calculating timeframe also applies for cost. But, you do get what you pay for. A basic video could cost a few thousand, whereas one with extremely high production value might be in the tens of thousands.
What does 360-degree video production involve?
Producing professional-quality 360-degree videos is a complex collaboration between professionals working in a variety of fields: producers, strategists, animators, directors, editors, planners, actors, camera operators, sound crew, prop masters, scriptwriters, etc. The basic process generally follows the same series of stages: kick-off meeting, research, concepts, brief, script, storyboard, pre-production, filming, exporting, stitching, editing, music, sound design, publishing, testing, and optimising. But, again, it varies widely project to project. To know more about 360 videos, contact our video production company in London here.
Why should I choose your 360-degree video company for my videos?
As a 360 video production company specialising in video marketing, we know exactly what it takes to make successful videos that achieve their goals. Over the last few years, we have developed our own unique process that removes as much of the subjective guesswork as possible and homes in on what would work best given your current situation and target audience. You can learn all about it here. Additionally, for the level of work we deliver, our prices remain highly competitive. Still unconvinced? Have a look at what our previous clients have said.
How do we get in touch again?
You can call us between 9 and 6 weekdays on 020 8891 2077. Alternatively, drop us an email and one of our team will get back to you to help answer your queries or discuss your project in more detail. We look forward to speaking with you.