There are many uses for video within your internal communication strategy, including:
1. Business change and transformation
Video has become an essential part of business change strategies, not only due to their effective way of communicating complex information, but also due to their emotional influence. This emotional impact can help win your audience's hearts and minds, and are more likely to get 'on board' with the change.
A great example of this is Spiel's work with banking giant HSBC. They were implementing a large change and transformation project across the bank, in partnership with Deloitte and Oracle, affecting how they procure. HSBC decided to hire us as their internal communication video company. Our initial challenge was to communicate exactly how the transformation would take place, and the strategy that will help implement this. We create a series of whiteboard animations targeting c-suite executives and procurement department heads. Once the first phase was agreed, they were then ready to launch across the bank.
Their primary issue was that, despite problems with their existing process, employees were still apprehensive to their new system, particularly as they were experiencing teething problems. Working with Spiel, we created a story from the perspective of the employee, and some of their experiences with the current set up. By instantly engaging the viewer to empathise with the lead character, the audience were more receptive to hearing how the new system can instrumentally benefit them and their business relationships.
2. Company Values Communication
When experiencing a high turnover rate, internal communication can play a huge role in increasing engagement and therefore staff retention. In fact, among the top four drivers for employee engagement according to CEB research are 'Connection Between Work and Organisational Strategy' and 'Internal Communication'.
When getting employees on board with your organisational strategy through effective internal communication, you are far more likely to retain your staff members. A great example of this is Spiel's work with St George.
St George commissioned Wild Organisations to work on a company-wide employee engagement strategy. The aim of this project was to address the high attrition rate within the organisation. Screened at a visions and values conference, the purpose of the video was to encourage employees at all levels to use the organisation's Vision and Values to guide their day-to-day decision-making. Spiel proposed communicating the Vision through a concise and engaging motion graphics animation. The animation required a warm tone, which does not patronise; clearly communicates the principles of the Vision and practicable behaviours, and will be enjoyable to watch by everyone from the C-suite down to entry level positions.
3. Staff on boarding
We know that internal communication and employee engagement play a huge part in how long a new employee stays with the company, with most companies losing out as much as 25% of their staff within the first 12 months.
While video can be a great medium for onboarding guides, training videos, safety regulations and documentation, it can and should also be used for creating a stronger connection between the employee and their new job. That can be an understanding of the team, how it functions and their role within the company, or wider company goals and values. The key thing is to show a clear pathway for career progression, inspiring and motivating new hires to contribute to the business' success!
4. IT Security
We all know that if IT Security communication is poorly executed, it can lead to monumental problems within a company. Not only does it have the highest risk of things going wrong, but it is also sometimes the hardest to communicate, with a lot of people adverse to technical jargon and due process.
Fortunately, internal communication videos can be a life saver for your IT department, being able to communicate complex information in an easy to digest way.
BNP Paribas were looking for an internal communication video company in London, and fortunately came across Spiel Creative.
BNP Paribas' IT security were facing a challenge when trying to educate their employees on how to correctly classify information and documents on Sharepoint. Having spent a lot of time and resources in producing extensive, information-heavy documents, they were still experiencing misclassification of documents. After a consultation with Spiel, BNP Paribas were advised to adopt a character led whiteboard animation to help with their internal communication. The video opens with the worst case scenario: Priya- an employee at the bank- loses her job as a consequence of misclassifying data on Sharepoint. This is called a 'hook' and ensured that the audience remained engaged for the remainder of the video. The whiteboard style was chosen following research into the cognitive effect of memory recall and learning experienced when watching information be live-drawn in front of you.
If you think you need a video to help bolster your internal comms, get in touch with our internal communication video company in London now on +44 208 891 2077.