Our motion graphics company starts the process by learning about you and the goals you wish to achieve from the video creation. This could be something like boosting your sales or improving your department's net promoter score.
This will help us to understand the action we wish the audience to take from watching the video, and the key takeaways we need for them to remember.
Then, it's important for us to know about the audience – for example, their current knowledge, what demographic they are, and what kind of language resonates with them.
This research helps inform our next stage, the script. We craft a script based on the emotional journey that we need to take your audience on, and present all the important key factors in our voiceover. Once voiceover is written and recorded, we can then script out the visual narrative.
This is done in the form of our storyboard, the third stage of the production. In this storyboard we will provide visual metaphors that will help stimulate the audience's brain and better retain the facts through visual associations.
Finally, we illustrate this in Adobe Illustrator, adding splashes of colour, backgrounds and some facial expressions that help the audience to emotionally click with the narrative.
Once done, we then animate the video by adding some motion to the iconography or text and add some camera zooms, pans and tilts.
Then it's just down to adding an inspiring music track and sound effects, and viola! Your very own motion graphics animation.
If you want to learn more, why not call our motion graphics company in London to discuss further? You can either fill in our contact form or call us on +44 208 891 2077