With corporate videos there is a large variety of different formats based on subject matter. Whether it is a demo, training video, or product explainer for example.
In that respect, the sky's the limit with the style options available to you. With a short consultation, we can help you to determine what is the best style for your project based on your goals.
However, here is a list of some of the most popular style options:
Live action corporate videos are videos that are recorded in real life, as opposed to being created through illustrations and animations.
Some great uses of live action videos include:
- promotional brand videos
- product explainer videos
- Filming at live events and conferences
- Interviews and thought leadership
- Case Study videos
These videos can be scripted and storyboard to either be filmed on location or make use of stock footage.
Live action corporate videos are a great option as it gives you an option to show your team or product in real life. Audience's find themselves listening and paying more attention to those who look like them, so a real human face is always a great place to start.
Whether that's a presenter talking to camera, a story acted out by actors, or a series of clips with voiceovers, live action gives a great deal of creative freedom in the scriptwriting process.
You can contact our corporate video production company in London to discover the best uses of live action videos.
2D Character Animation
2D Animated corporate videos are incredibly popular for explainer videos and other promotional content.
They're great for providing a highly engaging story that follows a protagonist facing a problem that only your product or service can solve.
Consider also using animation for corporate videos that involve complex subject matters which need to be digested and learned easily.
Quite often animation provides a more light-hearted and humorous video, providing a friendly and relatable account of your typical customer's struggle.
Our corporate video production company in London has made hundred of animated corporate videos, and would be more than happy to provide a quote for this.
Whiteboard corporate videos are a style of video that explains a subject matter by telling a story via an illustrator's hand drawing on a white background.
Whiteboards are one of the most popular style of animation used for complex subject matters because they offer a much easier method of learning. In fact, our favourite neuroscientist Dr Richard Wiseman ran a comprehensive study to find out exactly how effective whiteboard videos are.
He found that when compared to a standard talking head video, there was a whopping 15% increase in memory recall with over 92% of the viewers being able to retain the facts.
So if you want to teach your audience something that you have struggled with in the past, a whiteboard video could well be your answer!
Consider whiteboard corporate videos for:
- Financial subject matter
Motion Graphic Corporate Videos
2D Motion Graphics corporate videos are animated videos similar to the 2D character animation, but instead of having a character lead the story we use dynamic text, data and iconography.
Motion graphics are an excellent way of conveying key findings of a study, or getting information across in an easy and fun way. Think of this style as an animated infographic video.
Consider using motion graphics for your corporate video in these instances:
- Quarterly reviews
- Key findings from studies
Stop Motion Corporate Videos
These involve taking a photograph every time an object is moved, which are then edited in sequence into a video. For that reason, they have one of the longest production times, but are great for producing an alternative or vintage aesthetic.
These are useful for more branded and promotional corporate videos, particularly great for product launches or any food-related product.
If you wish to opt for Stop motion, it's important that your corporate video production company has experience of doing this, as it can be quite complex production. Fortunately our corporate video production company in London has exactly that. So feel free to get in touch to get a quote.