The 3D animation production process differs quite a lot from the process of 2D animation, so it's worth taking note. Our 3D animation company in London has a step by step guide for the typical process of making a 3D animation.
Firstly, we start with the script and storyboard stage. Based on our research of your target audience and your business goal, we will map out the emotional journey the video should take the viewer on. When we know the core of the story and how we want our audience to think and feel, we then write out a voiceover script that conveys your message in a highly engaging and convincing way. Once happy with the voiceover, we can then start writing the visuals to accompany the voice in a storyboard format: sketches that give a basic indication of what we will model.
The second stage is to start modelling! In a 2D animation this is where we 'illustrate' and while modelling is not the same as drawing, it achieves the same outcome of bringing together the visuals that we will create. This is where we build the props, characters and environment that we wish to create. It's essentially the process of turning a 'base' shape and moulding it into the shape we want. Imagine it being similar to taking a brick of play-dough and moulding it into a car, for example.
We then start texturing - adding all the finer elements! These can sometimes be 2D elements that cloak the initial shape, like clothes on a human for example. Sometimes it's a case of adding brushstrokes to give the image a more 'textured' feel.
Then it's time to rig and skin. This is essentially the process of making our character or object capable of moving. Essentially, it's adding each element that we may want to move. For example, we may want an entire arm to move, but in some cases we may just want to move the elbow or hand to create a wave motion. In this instance, we would need to 'rig' all three separately in order to control them.
That's when we start animating - actually creating the movement required! Then we can add lighting, and Camera movement before finally rendering!
Once rendered, we can then add special effects and music and sound design for your final video!
To learn more about how our 3D animation studio creates an animation, you can get in touch with our 3D animation company in London on +44 208 891 2077 or by filling in our short contact form.