There are many types of Live Action video, as ultimately the term refers to a broad spectrum of video content that is simply shot in person rather than animated. Here are a list of common uses and types of live action video production:
Piece To Cameras
'Piece to cameras' are live action videos that involve a presenter talking directly into the camera about a subject matter. These are typically thought-leadership videos that discuss in detail about your industry or product, positioning your business as an industry leader and expert in such field.
They are typically shot in front of a green screen, so that any background can be later added, or they can be shot in location.
Interviews are used in a number of ways across live action video production for businesses. They are used in case studies and testimonials, where a client will tell their account of working with your business, they are also used on social media, typically interviewing an industry thought leader or influencer about your product or industry.
They are sometimes set up at events in the format of panel discussions, or can be set up on location or in a studio in front of a green screen.
Our live action video production company in London is often asked to come to conferences and events to film a company's presence at them. Whether that is filming the team at a stall, with 'vox pops' of passers by, or filming important presentations, debates and discussions. You can also film award ceremonies.
Typically live event videos are filmed by a camera operator going on location with sound and simply filming what they see unfold. However, you may also want to live stream the video content onto your social media, which is also possible.
To find out how live streaming works, contact our live action video production company in London on +44 208 891 2077
An explainer video is simply a video which concisely explains anything about your business, product, or service. The video should eliminate any confusion your audience has over the subject matter and encourage them to take action.
Although it is quite common to have an animated explainer video, it's not the only option. In fact, there have been some fantastic examples of live action explainer videos.
Live action explainer videos are a great option as it gives you an option to show your team or product in real life. Audience's find themselves listening and paying more attention to those who look like them, so a real human face is always a great place to start. To find out whether live action is the right style for your explainer video, contact our live action video production company in London on +44 208 891 2077.
Short, stylish and sharp live action promotional videos can be great to use across your social media and any 'hero' content that you produce.
Promotional videos should focus on promoting your products or services, such as demos, explainers or more emotional-based lifestyle ads.
If you have a requirement for a live action video production company in London, then drop us a line to get your quote!