In this video, you will learn exactly what TikTok is, how it works and how it can benefit your business.
You’ve probably come across TikTok recently and noticed its rise in popularity. But you’d be forgiven for thinking it’s just for young people and that it’s a small player in the social media world.
But, actually, the app was downloaded more than a billion times in 2018, and has now surpassed Facebook and Instagram in monthly installs.
And because of this, TikTok represents the perfect opportunity for early adopters who want to expand their reach towards a younger audience.
If you’re not yet familiar, TikTok is a mobile social media video app that involves creating small entertaining videos of up to 15 seconds on themes such as lip-sync, comedy, singing and other such talents.
If you’re ready to become one of the early adopters and use the app for your business, the stick around for our 9 best tips to help you succeed!
Hi I’m Kev.
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So let’s get started….
TIP #1: Consider whether TikTok is right for you.
According to most of the figures out there, TikTok’s main audience at present consists of 12-24 year olds.
So if this is an important demographic to your business, it could be worth focusing on building a strong presence onthe platform before it gets saturated. However, just because your target audience may be higher than this, it doesn’t necessarily mean you should exclude TikTok, as its demographic might start to shift to include an older audience as it continues to grow.
If you are a B2B business with a more corporate clientele, then focusing your efforts on a more relevant platform such as LinkedIn is naturally much more likely to yield better results for your business than putting effort into a more playful one like TikTok.
TIP #2: KNOW THE THREE AD FORMATS THAT EXIST ON TIKTOK
When it comes to promoting your content as ads, there are three types of ad formats on TikTok that you should be aware of:
1 – Biddable. TikTok allows you to spend money on the platform in order to post an advertisement in the form of a 15-second-long, in-feed video ad. You can target age, gender and location. Additionally, you can track relevant metrics such as cost per click, and cost per 6-second view.
2 – Brand Takeover. This type of ad will appear immediately when a TikTok user opens the app. This is a full-screen ad that lasts up to 5 seconds, and can be in the form of a video or static image. Users can be directed to an external page or a page within TikTok. An important point to note about this add format is that at present it is limited to one ad per day.
3 – Hashtag Challenges. When you click on a promoted hashtag challenge, you will be taken to a page which outlines a certain challenge associated with the hashtag (such as a challenge to create a certain type of lip sync video within a certain time frame).
Hashtags challenges can be great for getting users on TikTik to engage with your brand in a more interactive way which we will get into in a little more detail in tip 4.
TIP #3: MAKE SURE THE CONTENT YOU POST IS BOTH FUN AND CREATIVE
The corporate type content that works well on platforms like Linkedin won’t work for your business on TikTok.
TikTok’s users love ‘quirky’ playful content, so ditch the formality!
Try out more unique, creative and crazier ideas that still fit your brand identity.
TIP #4: USE HASHTAG CHALLENGES
Here’s how they work: You click on a promoted hashtag, read the challenge’s rules, and then go wild creating! Sometimes you’ll have to re-create a video, or even provide a unique spin on a humorous topic.
Two of our favourite
examples of businesses using thehashtag
have come from
McDonalds and Guess.
McDonald’s created the #BigMacTikTok Challenge in Malaysia, where users danced to a pre-recorded music clip. Users submitted their entries, and a few lucky winners won cash prizes.
Guess on the other hand did a #InMyDenim challenge, where users transformed a messy outfit into a better one using Guess clothes. It was a great success, with thousands of users submitting their funniest videos!
What is great about these examples over more conventional adverts, is that they encourage more interactivity between other TikTok users and your brand.
To get more people to participate in your challenges make sure you make they are fun to complete and stand out from the other challenges. Also try to associate your challenge with your brand or product in some way, just like how Guess based their challenge being on the theme of clothing.
TIP #5: COLLABORATE WITH OTHER PRODUCERS
One of the quickest ways to grow your following on TikTok collaborate with other popular influencers on the platform.
One of the most popular ways of collaborating with other influencers on TikTok is by singing duets together, or creating a string of videos that are in direct response to one another.
When you have an influencer on board, the chances of your hashtag or videos appearing in users’ “popular” feeds becomes much higher. And with an increase of brand visibility, comes an increase in brand popularity.
Call me psychic but I think I know what you’re thinking…you just can’t wait to transform into Jay’z and Beyonce with your favourite influencer and sing ‘Crazy in Love’ for the world to see, all in the name of business.
And in the fun and whacky world of TikTok…it may just work!
Me personally, I would go for ‘Wanna be like you’ from the Disney’s 1969 classic the Jungle Book. If you have some time, I would seriously recommend you check it out.
Anyway, on a more serious note…let’s move on…
TIP #6: USE POPULAR SOUNDS TO MAKE YOURSELF MORE POPULAR.
“Popular sounds” are trending songs and sound bytes found on the “For You” page of TikTok.
Use them in your videos to take advantage of emerging trends which will increase the chances of your videos going viral.
A good way to do this is to put them at the beginning of your video so users will immediately recognize them.
TIP #7: USE THE BEST FRAME FROM YOUR VIDEO AS YOUR THUMBNAIL
Choosing the right thumbnail will increase the amount of engagement your video gets.
You may have heard us give a lot of tips over what type of thumbnail image increases engagement. Well, with Tik Tok, you have to throw that rule book out. What we’ve actually found is that having an awkward pose, or a mid-action screenshot of a fail, funny face, or chaotic scene instantly grabs the attention of TikTok’s younger audience. So get more creative with your thumbnails!
TIP #8: CHOOSE A “SPECIALTY” FOR YOUR VIDEOS
When it comes to building a greater following on TikTok, users will more likely follow an account when they know what type of content they’re getting.
So it’s best to specialise in a particular style of content, and then regularly produce it, whether it be lip-syncing, comedy, singing, edits of trending videos or whatever interests you. So, start thinking and choose your specialty.
TIP #9: CONSISTENT CONTENT IS THE KEY TO SUCCESS
Posting frequently on TikTok is crucial for growing your audience. As you start to build your presence on the platform, your followers will want to see a consistent stream of engaging content from you.
In addition to retaining your previous followers, consistently posting good content will attract new followers to your profile.
At minimum you should be posting once a day, but twice a day or more is a good target to aim for if you really want to grow your followers at speed. But, just as importantly, make sure you are consistent with whatever frequency you choose to post at, so that your followers know what to expect from you and can become accustomed to your updates at these time intervals.
Well, we hope you found this video to be useful! If you follow our tips above, you should see your presence on TikTok really start to grow.
If you found this video to be useful, then make sure you subscribe to our channel so that when we release more videos to help you with your video marketing, you’ll get notified.
As always, thanks for watching! Goodbye.