ExactTrak wanted to increase enquiries and sales of their data security services, Security Guardian. They came to us for an animated video that would focus on achieving this by engagingly highlighting the importance of data security and the losses that could be avoided by investing in it now. They wanted a video that would inform senior executives and give guidance on the legal requirement of data protection policy and the advantages that could be gained through ExactTrak services.
The medium that ExactTrak chose for their video was whiteboard video, which was ideally suited to the detailed message they wanted to convey.
With this in mind, our team created images and a story that viewers can relate to. These are likely to motivate them to invest in the Security Guardian service. The clear script fits harmoniously with illustrations so that the message is communicated efficiently and engagingly. The use of images really allowed us to be dynamic, as we could even express changes in location and the use of satellite navigation with use of animated maps and globes. Split screens and fast-draw techniques also came in very useful for making concepts clear. The video very simply demonstrates how the service could be used, and how this could avoid potentially disastrous consequences occurring in the future.
The issue is a sensitive one and could bring back bad memories of lost data, so we also tried to provoke a smile from viewers with some funny images. We are all familiar with the symbolic burglar with his black mask, for example. Overall, the animation is very informative, whilst also being entertaining and pleasant to watch. As desired by our clients, senior executives are highly likely to reach the end of the video more informed and inspired to make an enquiry or sale.
“Excellent communication at all stages and every stage was delivered on time. An excellent quality professional service.”
Key video features
- 2D Animation
- Whiteboard Video
- Cartoon Animation
- Professional Narration & Script
- Concept Creation