Guardian Labs & President Cheese – Recipes

President Cheese wanted a series of vibrant and summery stop-motion videos for their paid for content with Guardian Labs, which explained different recipes for their products and promoted their brand values.

Our creative approach to this video was to ensure the food was never touched on camera, using stop motion to create the effect that the recipe was making itself. Overlaid with chalk-style text recipes and beautiful food photography, the video still remains one of the highest ranking for the company on Google, despite the Guardian Labs promotion having ended.

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