More and more businesses are utilising 2D animation to create high impact videos that communicate their key messages with fantastic results.
The effectiveness of animation as a marketing tool has recently gained considerable coverage due to numerous well publicised case studies which have tangibly demonstrated their power. The most popular is perhaps the recent Drop Box case study, in which the company managed to gain an additional 10 million customers! The company increased revenues by approximately $48,000,000 simply by adding a 120-second animated explainer video to the homepage of their website.
If you are considering how animation can benefit your business, you have come to the right place! At Spiel we specialise in producing high impact explainer animations based on the latest marketing insights in the fields of user engagement, conversion rate optimisation (CRO) and video marketing to generate the desired outcomes for our clients.
2D animation is a particularly effective style of animation utilised by businesses due to its simplicity and ability to engage. It is also hugely versatility and cost effective compared with some other styles of video. Some of the common uses of 2D animated videos include:
- To explain products and service offerings;
- Internal communication videos;
- User guides;
- Educational videos;
- Sales presentations;
- To increase web conversion rates; and
- To supplement social media and search engine marketing campaigns.
2D Animation: The Advantages:
Higher User Engagement
One of the key reasons that 2D animations engage viewers so effectively is that they are minimal, clear and do not overwhelm their audience. Their simple feel really puts viewers at ease. But don’t be fooled into thinking that the message is therefore simple. This is not the case.
Even a complex message can be conveyed in a short, attractive 2D animated video. This is because of the profound information that the combination of audio and visuals in an animation can communicate. The global research giant, Forrester, has found that the first 60 seconds of a video achieves the same impact as 1.8 million words.
A recent study assessing the behaviour patterns of senior executives found that 59% would prefer watching a video for learning about a product or service compared to reading text, which they perceived as often being tiresome in comparison.
Quick and to the Point
Due to the multiple senses that can be appealed to with 2D animated videos, they convey a message quickly and efficiently. This is fantastic for the increasingly fast-paced world we live in, as your video can get to the point fast, so busy users do not click away.
An attractive and informative 2D video is typically 1-2 minutes long. This allows your business to grab attention, inspire and provide all key information.
It is effective, if you have more information to share, to break your communication up into a few short videos. This could include an introduction on your landing page, a more indepth explainer video elsewhere on your site, and perhaps a demo video on how to use your product or service.
These short videos can target viewers who are in search of specific information and can retain them to the end.
Bite size pieces of information are not only more user friendly and engaging, but they are also more memorable
Better Conversion Rates
Research has shown that an engaging 2D animation can significantly increase a website’s conversion rate and positively influence viewers to make that all-important ‘in or out’ decision more quickly.
You may want your viewers to complete a survey for your marketing or research purposes, or you may want to direct them to a page on your website. Alternatively, you may want to update or remind them about a forthcoming product or service launch, in hope of making a sale.
There are a huge diversity of conversions that can be generated through an animated video. Some of these could even occur in the future. For example, the purpose of your video may be to demonstrate to existing customers how your product or service works. This can enhance your brand image, leading to brand loyalty from customers, which can then lead to more sales!
The success rate of many business goals can be enhanced with the help of a 2D animation.
Greater Brand Awareness
What are you personally more likely to remember – reading text on a webpage or watching an entertaining video by the same company?
2D animation can be used by businesses in a variety of different ways to raise brand awareness. They could be interesting explainer videos or they might be creative animations that draw viewers in and encourage them to find out more about the company.
Innovative, highly interesting or imaginative animated videos are likely to be shared across social platforms, thus increasing the coverage of your message. Many animated videos go viral, spreading the brand message on a grand scale and making people associate your video’s animated images with the brand.
Utilising attractive animated characters and logos can make the associated brand more memorable, as can engaging concepts. What animated videos and logos first pop into your mind? Use this information to consider the best approach for your eye-catching and engaging content.
2D animated videos are not only effective for providing information to potential customers, but also to employees of your company. Internal communications can be just as instrumental in achieving success after all, so give animation some thought.
Your workforce can be more motivated purely by the creative and engaging presentation of information in animated video format. This can include company changes, training and health and safety information, among other key communications.
These 2D animations can explain concepts and information to employees in a clear and engaging way. This can increase understanding of processes and regulations and, thus, increase morale.
A story that staff can relate to can be particularly helpful. This can also show people from different departments and levels of the company that they are recognised and appreciated.
Presenting your workforce with engaging 2D animated videos can also help to improve relationships between individual staff members and different departments. This can lead to better motivation levels as well as productivity.
Educating and Training
Because 2D animation is so engaging and memorable, it is also a fantastic way to teach any topic. The creativity of animation can present things in a way that sticks.
These videos can be used to educate any group of people, from students of an online course to employees within a business. You can depict any scenario with an animation, so you could use it to present anything from health and safety procedures to monthly news.
Educational establishments, companies and museums are just some of the areas that educational animated videos are being increasingly used. 2D animation is a great tool for engaging an entire class or group of people, who often have diverse learning preferences. This is because they combine inspiring images, narration, sound effects and interesting concepts, producing an all-round engaging piece of content.
Why Choose Spiel?
- We are experts in 2D animation, with our team consisting of specialists in both digital and traditional animation.
- We have a unique developmental approach to video production, which is based on the latest marketing insights in user engagement, CRO and video marketing.
- Our top priorities are quality and client satisfaction, and our research shows that our prices are below the industry average.
- Our case studies are testament to the remarkable success we have achieved for our clients.
- Don’t take our word for it. Let our work speak for itself! Browse through our engaging animated videos.