A 2D animation studio fuelled by creativity, ambition, and bacon baps.

Tucked away in grassy south-west London, our homely creative agency focuses on production gripping, original animations. We create traditional animation, modern 2D animation and cut out style, using only high quality digital post production and compositing techniques.

To us, creativity means a blank canvas. If it can be thought, it can be drawn. And if it can be drawn, it can be animated.

Get in touch

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Some Commonly Asked Questions

Why should I choose Spiel as my 2D animation company?

Frankly, because we’re awesome. Just look at us! Who wouldn’t want to work with such a charming bunch?

But seriously though, check out what some of our clients say about us. We didn’t bribe them, we promise!

Why opt for a 2D animation?

Simply put, 2D animations offer a blank canvas. The nature of the production process means that everything is free to be created from scratch. From character design, to environment, to objects, lighting and editing, everything down to the colour of their shoe laces and nail varnish. We really mean everything.

But if that sounds daunting, take courage friend! Our 2D animation studio is comprised of scriptwriters, fine artists, film directors and animation producers, who are all here to take your ideas and craft it into something amazing.

So how do we decide what to include?

In a first meeting, we talk through the project to find out your goals and needs. We may even discover that a different animation style is best suited to tell your story and accomplish your goals. Working with our scriptwriter and creative team, we will hone your ideas into a compelling story. Whether it’s the sparky character, the mind-blowing concept, or the delicious artwork, we want to create something that stands out. There are thousands of animations out there, but we want to make sure that yours is exciting, effective, and remembered.

What is involved in the production process?

After the script is created and you have been bowled over by its genius, we begin the production process, building up the animation step by step. We work through drafts of the storyboard, directing the voiceover artist, and full colour artwork before finally moving on to animating.

The time required to complete any animation project depends on the style of animation chosen and the complexity of the work involved. In general, most of our projects are completed within 5-8 weeks.

For a more detailed description (if you’re really nosy) head over to our Production Process page.

Will 2D animation work for my industry?

As a 2D animation studio, we have produced animations for a wide range of industries, including finance, pharmaceuticals, medical animations, retail, travel, legal, education, insurance and entertainment.

Animation is the most versatile medium for conveying any message. We believe that the tried and tested tools of scriptwriting, art design, illustration, and voiceover, can be shaped to suit any project, and any industry.

We work with some great clients

Spiel Creative
Spiel Creative
Spiel Creative

The Story of 2D Animation

The Early Days

In 1908, French artist Emile Cohl made the first traditional hand-drawn animation. At just 70 seconds long, ‘Fantasmagorie’ features cartoon violence, wild metamorphosis and the death and resurrection of the protagonist, who then swells up like a balloon and flies away. It took around 700 images to create, played at the rate of 24 frames per second.

In 1928, Walt Disney created the first widely distributed animation. Although it was his third screen appearance, ‘Steamboat Willie’ was the official debut of the plucky, lovable Mickey Mouse. Walt Disney had set out to achieve the first animation with a fully synchronised soundtrack added in post-production.

The first attempt was a disaster – the 17-piece orchestra found it difficult to keep time following a cartoon animation onscreen. To finance a second recording, Walt Disney sold his prized Moon roadster car. A bouncing ball was added to the animation, so that the musicians could keep tempo.

The Golden Era

By the 1930s, feature length animated films had come to the silver screen, including ‘Snow White and the Seven Dwarfs’, the first animated feature to use hand-drawn animation throughout the entire film.

At the same time, Warner Brothers created Looney Tunes. Here, American animator and cartoonist Tex Avery came to prominence, and we saw the evolution of the most recognisable characters in the public eye – Bugs Bunny, Daffy Duck and Porky Pig. Avery’s style incorporated speed, sarcasm, irony, slapstick violence and non-stop action. His cartoons appealed to adults as well as children, and he encouraged animators to push the boundaries, for animation to seek out and explore the areas where live film could not go.

The Television Era

With the rise of broadcast television, Hanna-Barbera Productions began in 1957, and created a wide variety of popular animated characters over the next 30 years. The move to broadcast saw the downfall of animated shorts being screened in cinemas, while animated TV shows increased in length from 20 – 25 minutes.

Throughout the 80s and 90s, cartoon animation changed from being the preserve of Saturday morning kids’ TV, and began to reflect an older demographic. The inclusion of adult themes – sex, violence and serious storytelling – was a major leap in the evolution of the art form.


Animation has exploded, from mega-budget cinema productions to the resurgence of high concept TV animations in the last decade. Thanks to digital filmmaking, we are witnessing the most exciting period in the evolution of animation.

If you are considering how animation can benefit your business, you have come to the right place! Come and talk to us today! We’d love to turn your idea into a reality! Well… a cartoon reality.