Explainer videos have long been one of the most powerful tools in a marketer’s arsenal and in 2025, that hasn’t changed. In fact, they’ve only become more influential. Whether you’re selling a product, demonstrating a service, or simplifying a complex idea, explainer videos give you the perfect blend of clarity, creativity, and conversion power.
The modern consumer’s attention span may be shorter than ever, but their appetite for video is at an all-time high. This means brands that can quickly and clearly communicate their message have a massive advantage and explainer videos are tailor-made for the job. They don’t just inform; they entertain, persuade, and build trust all in the space of a minute or two.
But don’t just take our word for it the data speaks for itself. From higher conversion rates and improved customer understanding to stronger engagement and longer viewer retention, explainer videos consistently deliver results across industries. The statistics you’re about to see aren’t just impressive; they’re a wake-up call for any marketer still on the fence about prioritising video in their strategy.
Whether you’re building a pitch for a client, updating your marketing plan, or trying to persuade a sceptical decision-maker in your company, these numbers will help you make a rock-solid case. We’ve pulled together the latest and most relevant stats from 2025 so you can see the real-world ROI of explainer videos and understand exactly why they should be front and centre in your campaigns.
So, if you’re ready to explore how explainer videos are shaping the future of marketing and why your competitors are already using them to get ahead let’s dive in.
1. Explainer Videos Increase Conversion Rates by 80%
Research consistently shows that 80% of users are more likely to complete a purchase after watching a product explainer video. That’s not just a small bump in sales it’s a game-changing difference that can dramatically boost your bottom line.
The reason is simple: explainer videos do what text and static images can’t. They grab attention quickly, break down your product or service into easy-to-digest visuals, and clearly show how it solves the customer’s problem. By demonstrating value in a concise, engaging format, they remove uncertainty and give viewers the confidence to act.
Think about it when someone can see how your offering works and understand its benefits within 60 to 90 seconds, they’re far more likely to take the next step, whether that’s clicking “Buy Now,” booking a demo, or signing up for a free trial. It’s this ability to combine information and persuasion in a short burst that makes explainer videos such a powerful conversion tool.
In an era where digital competition is fierce and attention spans are short, that 80% boost in conversions isn’t just impressive it’s a compelling reason to make explainer videos a central part of your marketing strategy.
2. 64% of Consumers Are More Likely to Buy After Watching a Video
According to research by Animoto, 64% of consumers say they are more likely to make a purchase decision after watching a video that clearly explains a product or service. This finding reinforces what many marketers already know: when it comes to influencing buying behaviour, video isn’t just effective it’s essential.
A well-crafted explainer video removes the guesswork for potential buyers. Instead of trying to interpret product descriptions or imagine how a service works, viewers can see it in action. They can visualise themselves using the product, understand its features in context, and get a feel for how it will improve their life or solve a specific problem.
This visual clarity builds trust. When customers feel confident they understand what they’re buying, they’re far less likely to hesitate or abandon their purchase. It’s why product demonstration videos, animated explainers, and short customer-focused clips often outperform other types of marketing content.
In a crowded marketplace where competitors are fighting for the same audience, that 64% statistic represents a clear competitive advantage. If your marketing materials don’t include an explainer video, you could be leaving a significant chunk of potential sales untapped.
3. Explainer Videos Boost Email Click-Through Rates by 200%
Including an explainer video in your email marketing isn’t just a nice extra it can be a game-changer. Studies show that adding an explainer video to your email content can increase click-through rates by as much as 200%. That means you could potentially triple the number of people engaging with your message, simply by swapping a block of text for a compelling video.
The reason is clear: video stands out in the inbox. In a sea of plain text and static images, a video thumbnail or even the word “video” in the subject line can spark curiosity and entice readers to click. Once they do, an explainer video delivers your message quickly and effectively, making it far more likely they’ll take the next step whether that’s visiting your website, exploring a product page, or signing up for a service.
Explainer videos in emails work especially well for product launches, service updates, or onboarding new customers. Instead of overwhelming readers with lengthy descriptions, you can give them a concise, engaging overview that’s easy to digest and remember.
If your email marketing results have plateaued, incorporating video could be the boost you’ve been looking for. With up to 200% more click-throughs on the table, it’s one of the simplest and most effective changes you can make to your strategy.
4. Video Content is 1,200% More Likely to Be Shared Than Text and Images Combined
Video is by far the most shareable form of content. In fact, research shows it’s 12 times more likely to be shared than text and images combined. This makes explainer videos an excellent choice for boosting brand visibility and encouraging organic reach.
People are naturally drawn to videos because they’re easier to digest, more engaging, and can quickly convey emotion or tell a story. When viewers enjoy a video, they’re far more likely to pass it along to friends, family, or colleagues.
By creating explainer videos that are both informative and entertaining, you’re not just educating your audience you’re also giving them a reason to share your brand with others, helping you gain social traction without extra ad spend.
5. Viewers Retain 95% of a Message from a Video, Compared to 10% from Text
According to Brainshark, viewers remember an impressive 95% of a message when they watch it in a video, compared to just 10% when they read it as text. This highlights how much more effectively visual content communicates and reinforces information.
Video combines imagery, sound, and storytelling, which helps the brain process and store information more efficiently. Instead of passively reading, viewers are actively engaged, making it far more likely they’ll recall key points later.
For marketers, this means explainer videos aren’t just about grabbing attention they’re about making sure your message sticks long after the viewer has moved on.
6. 72% of Consumers Prefer Learning About a Product or Service via Video
Research shows that 72% of consumers would rather learn about a product or service through video than through text. This strong preference stems from the fact that videos make complex ideas easier to grasp and remember.
Explainer videos can break down information into clear visuals and straightforward narration, helping viewers understand not just what a product does, but how it can benefit them. This makes them especially valuable for introducing new concepts or demonstrating features that are harder to explain in words alone.
When most of your audience prefers video, meeting them in that format isn’t just a good idea it’s essential for keeping their attention and delivering your message effectively.
7. Mobile Video Consumption Increases by 100% Every Year
The growth of mobile video consumption shows no signs of slowing down. In fact, it’s expected to rise by 100% year after year, driven by faster internet speeds, better smartphones, and the popularity of social media platforms.
This trend means a huge share of your audience is likely to watch your explainer videos on their phones or tablets. If your content isn’t optimised for mobile viewing with fast loading times, clear visuals, and easy-to-read text you could be losing valuable engagement.
By designing explainer videos with mobile users in mind, you ensure that your message reaches people wherever they are, whether they’re commuting, relaxing at home, or on the go.
8. Video Marketers Get 66% More Qualified Leads per Year
Marketers who use video in their campaigns generate, on average, 66% more qualified leads each year compared to those who don’t. This is because video captures attention, explains value quickly, and builds trust all of which are crucial for attracting the right audience.
Explainer videos are especially effective for lead generation. They clearly outline what your product or service offers and how it solves a problem, making it easier for interested viewers to take the next step. When paired with strong calls-to-action (CTAs) such as signing up for a free trial, booking a demo, or downloading a guide they can turn casual viewers into high-quality prospects.
If lead generation is a priority, adding explainer videos to your marketing mix could be one of the most impactful changes you make this year.
9. 90% of Viewers Discover New Brands or Products via Video Ads
According to HubSpot, 90% of viewers say they have discovered new brands or products through video ads. This shows just how powerful video can be for reaching audiences who may have never heard of you before.
Explainer videos work especially well in this context because they not only introduce your brand but also quickly explain what you do and why it matters. Within a short viewing time, potential customers can understand your offering, see it in action, and form a positive first impression.
If brand awareness is one of your marketing goals, placing explainer videos in ad campaigns can help you connect with new audiences more effectively than static images or text-based ads alone.
10. 60% of Consumers Say They’re More Likely to Purchase a Product After Watching a Video That Explains It
In a survey by Wyzowl, 60% of consumers reported being more likely to purchase a product after watching an explainer video. This shows how effective clear, visual communication can be in turning interest into action.
An explainer video takes the guesswork out of buying. By showing exactly how a product works and highlighting its key benefits, it helps customers feel informed and reassured. That confidence often makes the difference between hesitation and hitting the “buy” button.
For brands, this is a strong reminder that investing in well-produced explainer videos isn’t just about marketing it’s about directly influencing purchase decisions in your favour.
11. Social Media Videos Drive 1,200% More Engagement than Text and Image Posts
Videos outperform every other type of content when it comes to grabbing attention on social media. In fact, posts with videos generate 1,200% more engagement than those that only contain text and images. That means more likes, shares, comments, and overall interaction with your brand.
The reason is simple videos are dynamic and visually appealing, making users more likely to stop scrolling and watch. They can also convey a message or tell a story in seconds, which fits perfectly with the fast-paced nature of social platforms.
For businesses, this is a clear signal: if you want to boost engagement, reach, and brand interaction on social media, incorporating explainer videos into your posting strategy is a smart move.
12. 80% of Video Views Are from Mobile Devices
Mobile has become the dominant platform for video consumption, with 80% of all video views coming from smartphones and tablets. This shift means that a large majority of your audience is likely watching your explainer videos on smaller screens, often while on the go.
To make the most of this trend, it’s essential to optimise your videos for mobile viewing. That includes using clear visuals, readable text, and fast-loading formats that work well even on slower connections.
By ensuring your explainer videos look and perform just as well on mobile as they do on desktop, you’ll maximise your reach and deliver a seamless viewing experience for the audience that matters most.
13. 88% of Marketers Report a Positive ROI on Video Marketing
According to Wyzowl, 88% of marketers say they achieve a positive return on investment from their video marketing efforts. This high success rate shows that video isn’t just popular with audiences it also delivers measurable business results.
Explainer videos play a big role in this, as they combine education and persuasion in a concise, engaging format. By helping viewers understand a product or service quickly, they increase the chances of conversion and customer loyalty, both of which drive ROI.
For marketers looking to justify their video budget, this statistic makes a strong case: when done well, video marketing especially with explainer content more than pays for itself.
14. Explainer Videos Can Increase Landing Page Conversions by 80%
Adding an explainer video to your landing page can boost conversions by as much as 80%. This is because videos quickly communicate your offer, demonstrate value, and keep visitors engaged long enough to take action.
Instead of relying on long blocks of text, an explainer video delivers your key points in a format that’s easy to watch and remember. Visitors can instantly understand what you’re offering and why it’s relevant to them, which reduces hesitation and speeds up decision-making.
For businesses looking to get more from their landing pages, incorporating a clear, well-produced explainer video could be one of the most effective changes you make.
15. 97% of Video Marketers Say Videos Help Increase User Understanding of Their Product or Service
A huge 97% of video marketers agree that videos improve their audience’s understanding of what they’re offering. This is one of the clearest indicators of why video is such a powerful marketing tool.
Explainer videos are especially effective here, as they break down complex ideas into simple, engaging visuals and narration. By showing rather than telling, they make it easier for viewers to grasp the key benefits and practical uses of a product or service.
When your audience truly understands your offering, they’re more likely to trust it, see its value, and take the next step whether that’s making a purchase, booking a service, or requesting more information.
Final Thought: Why Explainer Videos Deserve a Place in Your 2025 Marketing Strategy
The numbers don’t lie explainer videos are a powerful tool for marketing and sales. Whether you’re looking to increase conversions, boost engagement, or improve audience understanding, explainer videos offer an impressive return on investment.
Feel free to get in touch with our explainer video company for a free consultation. We’d be happy to chat through your ideas and help you create an explainer video that maximises your marketing ROI.
