Cartoon animations make marketing fun!
For years, businesses have been using animated cartoons to market their brands.
Think of Kellogg’s cereals, especially Rice Krispies, Coco Pops and Frosties.
The brand characters for these products have gone on to become synonymous with the products themselves. If you think of Frosties, you think of Tony the Tiger. If you think of Rice Krispies, you think of Snap, Crackle and Pop!
In fact, cartoon animation shows, like Tom & Jerry, The Looney Tunes, Mickey Mouse are brands unto themselves!
You might be thinking yes but all this is targeted to children. True.
So, how about The Simpsons, Family Guy, South Park, or The Archers? These are all targeted to adult audiences and yet they are all cartoon animations.
Cartoons have a special power to pull audiences in – something which more businesses are starting to utilise for their marketing, branding and advertising purposes.
If you think of the recent Red Bull adverts, for instance, you will know what we are talking about.
It does not stop there though. As a business, you can use cartoon animations to make fun training videos to induct or train your staff, or to reinforce safety procedures at work.
As an educator, you could use a cartoon animation as a part of your lesson to enhance clarity on difficult aspects of the subject you are teaching your pupils, learners and students.
There are many ways your business could benefit from utilising a cartoon animation and to help you maximise this potential, it would be great to call the professionals in; like us, Spiel, a leading animation studio that produces cartoon animations for a wide range of businesses.
Cartoon Animations: The Advantages
The colours, drawings, backgrounds, characters and shapes are the stars of a good cartoon animation. People of all ages watch cartoons because of the way they appear and appeal.
Cartoon animations can be used to launch and demonstrate your products and services; to market your business brands; to train your staff, to educate your students; to convey crucial, informative messages which people need to be aware of.
Stronger Brand Value
As mentioned with the cereal examples earlier, having a cartoon animation as a key component to your business brand will help your target audience to identify and recall your brand better.