0208 798 2507

Explainer Video Company

We create explainer videos for businesses, with a proven track record and great pricing — delivered by our London-based team.

Get in touch today for a quick, no-obligation quote.

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explainer video company

An Explainer Video Company You Can Rely On

If you’re looking for an explainer video company with a proven track record and great pricing, you’re in the right place.

We produce explainer videos that show exactly what your business does, how it works, and why customers should choose you — whether that’s a product, service, or complex process.

Our team creates explainer videos across animation, live-action, and interactive formats. Every video is planned around your audience, your objectives, and where the video will be used.

We work to tight timelines and can turn projects around quickly when needed, without compromising production quality. Our explainer videos have been used by businesses of all sizes to support sales, onboarding, marketing, and customer education.

To make it easier to get started, we’re currently offering 25% off your first explainer video, along with a free, no-obligation quote.

If you’re ready to move forward, speak to our explainer video company today.

GET MY QUOTE TODAY

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Work Examples

imagen
Elephant India Holidays
Natural History Museum
Cass Business School
CMAP
Odore

Some of Our Clients

  • samsung
  • London Underground
  • united nations
  • Ebay
  • HSBC
  • EY
  • The Guardian
  • Tesco
  • boiler-room
  • pfizer
  • Natural History Musem
  • nhs
  • aa
  • cemex
  • Royal Society of Chemistry
  • Cass Business School
  • Specsavers
  • Berkeley Group
  • kent-county-council
  • deloitte
  • westminister
  • telefonica
  • mars
  • pepsico
  • bnp-paribas
  • find-my-post
  • carlsberg
  • Marks & Spencer

Our Track Record

We’ve worked with businesses across a range of industries to create explainer videos that deliver real results.

Below are a few examples of explainer video projects we’ve delivered.

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Testimonials
“Working with Spiel was fun, we particularly loved their big, bold ideas – crafting characters with personality and stories with humour and emotion” Ian Mottashed, VP Marketing - Imagen
Testimonials
“Working with Spiel was excellent - we couldn't have asked for a better partner!” Melinda Spence, e-commerce - Pepsico
Testimonials
“Working with Spiel was a pleasure from the start. What they produced was high quality at a fantastic price!” Simon McQueen, Director - Bright Heart

Our Explainer Video Production Process

Creating effective explainer videos starts with a clear, structured process. Here’s how we take your idea from concept to finished video.

Creative Development

Step 1: Creative Development

We begin by understanding your goals, audience, and message. From there, we develop a clear concept and write a script that explains your idea in a simple, engaging way.

Illustration

Step 2: Illustration or Production

Depending on the style, we either create illustrated storyboards for animation or plan and capture live-action footage. This stage defines the visual direction of your explainer video.

Animation

Step 3: Animation or Editing

Illustrations are animated with motion, sound, and music, or live footage is edited into a polished explainer video that communicates your message clearly.

Marketing

Step 4: Launch & Support

Once your explainer video is complete, we advise on how to use it effectively across your website, marketing campaigns, and channels to maximise its impact.

25% Off Your Explainer Video Production

25% OFF ON Video Production

If you’re working to a tighter budget but still want a high-quality explainer video, we can help.

For a limited time, we’re offering 25% off your first explainer video project. This discount applies across all explainer video styles and is added on top of our already competitive pricing.

Alongside producing your explainer video, we’ll also support you with practical guidance on how to use it effectively — from landing page placement to marketing and distribution — so you can get the most value from your investment.

There’s no obligation and no pressure. Just a straightforward way to get started with an explainer video that works for your business.

If you’re ready to move forward, speak to our explainer video company today.

GET YOUR QUOTE NOW
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9 Tips for Making a Great Explainer Video

explainer video company

Free Creative Treatment for Your Explainer Video

Free Creative Treatment

Here’s how it works. We start by understanding what you want your explainer video to achieve. We then take a close look at your business and audience to identify what will encourage viewers to engage and take action — whether that’s driving enquiries, improving conversions, or supporting your sales process.

Based on this, we’ll create a clear creative strategy for your explainer video. This includes our recommended creative approach, a suggested narrative, and bespoke visual direction tailored specifically to your project. We’ll also outline how to launch and promote your explainer video so it delivers real value.

All of this is provided completely free, with no obligation to proceed.

We do this because we believe the best way to earn trust is by showing the quality of our thinking and creativity upfront, rather than making promises. Your creative treatment will be produced by one of our experienced creative directors and is the same level of work we normally charge over £1,000 for.

If you’d like to get started, contact our explainer video company today to claim your free creative treatment.

GET MY FREE CREATIVE TREATMENT NOW
Case Study: Piddle Patch

Case Study: Piddle Patch

Piddle Patch approached our team to create an explainer video that would promote their grass toilet patches for dogs in a way that was memorable and easy to understand.

To bring the idea to life, we developed a mockumentary-style concept featuring Mr Floofsy — a humorous character played by a man in a dog costume. The video follows his search for a practical solution, allowing the product’s benefits to be explained in a simple, engaging, and entertaining way.

The explainer video performed strongly, generating thousands of views, positive audience feedback, and a noticeable increase in sales for Piddle Patch.

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THE TOP 7 Animation Styles for Your Explainer Video

THE TOP 7 Animation Styles for Your Explainer Video

Listen to some of our happy clients

Caroline Harrison

Caroline Harrison
Marketing Director

360globalnet
Five Star

"Spiel are a pleasure to work with and bring their ideas and enthusiasm to every project they're involved in. I've certainly appreciated their thoughts and insights on a series of animated videos the team are involved in producing for us."

Christopher Lunt

Christopher Lunt
Business Development Manager

mls
Five Star

"Please pass on my thanks to everybody involved in the project, the quality of the latest 2 videos Spiel have created for us far surpasses the calibre of our former marketing productions and indeed all of our expectations. Happy for you to quote me on that too!"

Gary McEwen

Gary McEwen
Managing Director, Trustatrader.com

trustatrader
Five Star

"From the initial outset of using Spiel I found them very easy and professional to deal with. They produced what I wanted at a fair price. Even supplying extra images for our website. I would thoroughly recommend and use them again."

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Learn Our 3 Brilliant Script Templates for Your Explainer Video

3 Brilliant Templates for Your Explainer Video
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9 Common Mistakes To Avoid When Making an Explainer Video

9 Common Mistakes To Avoid When Making an Explainer Video

Listen to some more of our happy clients!

Jateen Kore

Jateen Kore
Head of Digital Marketing

IDFC First Bank
Five Star

"It has been an absolute delight working with the talented team at Spiel. They were very patient with us in our feedback sessions, and often presented us with excellent creative solutions. We are all really happy with the final explainer video and hope to use Spiel again in the near future!"

Sandy Halse

Sandy Halse
Head of Marketing

eibDIGITAL
Five Star

"eibDIGITAL worked with Spiel on this year's Christmas video content . We were greatly impressed by both their work and their ethos. Would highly recommend them to anyone needing quality explainer video at a great price and am already looking forward to our next project."

Hannah Crown

Hannah Crown
Content Marketing

Havas PR
Five Star

"I called Spiel in a flap needing a complex explainer video done for a demanding client. The Spiel team delivered brilliantly, a really good polished piece of work which met all of our requirements and at a good price. They were also a pleasure to work with. I'd recommend Spiel to anyone."

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Our Explainer Video Framework

We follow a clear, structured approach to make sure each explainer video is focused, effective, and aligned with your business goals.

one

Strategy

We start by defining what your explainer video needs to achieve and who it’s for. This helps shape the message and ensures the video supports a clear outcome.

two

Creative

Our team develops a creative direction that presents your message in a simple, engaging way, while staying true to your brand and audience.

Three

Production

We manage the full production process, keeping everything organised and efficient so your explainer video is delivered on time and to a high standard.

four

Activation

Once the explainer video is complete, we provide guidance on how to use it across your website and marketing channels to get the most value from it.

MACH ALLIANCE

Explainer Video Case Study: Mach Alliance

Mach Alliance is a group of technology providers that collaborated to develop an in-store payment app designed for use directly in changing rooms. The app allows shoppers to pay for items without leaving the fitting room, streamlining the purchasing process and improving convenience.

Our explainer video company was asked to create a video that clearly explained how the app works while highlighting the value it offers to investors and technology partners. The focus was on simplifying the concept and presenting the features and benefits in a way that was easy to understand.

The explainer video successfully generated strong interest from investors and partners, helping Mach Alliance communicate its innovation and progress effectively.

Using Explainer Videos to Improve Landing Page Conversions

Creating a strong explainer video is an important first step. But how and where you use that video matters just as much.

Many businesses focus heavily on driving traffic, assuming that more visitors will naturally lead to more enquiries or sales. In reality, traffic alone rarely delivers results without a clear conversion path.

For an explainer video to be effective, it needs to be supported by a well-structured landing page. That means clear messaging, a focused call to action, and a layout designed to help visitors quickly understand the value of your offering and take the next step.

Your explainer video and landing page should work together — the video explains, while the page guides the decision. When aligned properly, this combination can significantly improve engagement and conversion rates.

If you’d like guidance on using your explainer video more effectively, speak to our explainer video company today.

Free Creative Treatment

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ROCHEMARTIN

Explainer Video Case Study: RocheMartin

RocheMartin provides emotional intelligence training and assessment tools designed to improve self-awareness and drive meaningful behavioural change. They approached our team to create an animated explainer video that would clearly communicate their offering and support conversions across their sales and email marketing campaigns.

We developed a narrative-led animation that explained the value of RocheMartin’s solutions in a clear and engaging way, making the content easy for audiences to understand and relate to.

Since launching the explainer video, RocheMartin has seen a 27% increase in conversions, demonstrating the impact of clear messaging supported by a well-crafted explainer video.

Why Choose Us?

Best Prices

Best Prices

Bold & Original ideas that match your budget

LONDON STUDIOS

LONDON STUDIOS

We can easily meet to discuss your project

PROVEN TRACK RECORD

PROVEN TRACK RECORD

We've worked with some of the world's best brands

EXPLAINER VIDEO SUCCESS STORY: FINDMYPAST

Explainer Video Case Study: FindMyPast

FindMyPast is an online genealogy platform that helps users explore family history through a large collection of historical records, tools, and archival resources.

They approached our explainer video company to create a series of videos that would clearly explain the platform’s key features and guide users through the ancestry discovery process. The aim was to make the platform easier to understand while staying aligned with the FindMyPast brand.

We produced a set of clear, easy-to-follow explainer videos using straightforward scripts and engaging voiceovers. The videos were designed to educate users, reduce friction, and improve overall understanding of how the platform works.

Following the launch of the explainer video series, FindMyPast saw increased platform usage and a noticeable reduction in user support queries. This led to lower onboarding costs and improved user retention, demonstrating the value of clear, well-structured explainer videos.

Frequently Asked Questions

How much will my explainer video cost?

Most explainer videos cost between £1,500 and £4,750, depending on the scope of the project. Pricing is influenced by factors such as art style, video length, and overall production requirements. For an accurate quote, get in touch and we’ll assess your needs and budget.

How long does it take to produce an explainer video?

Most explainer videos are completed within 2–6 weeks. Timelines depend on factors such as feedback turnaround, complexity, and video length. If you’re working to a tighter deadline, an express option may be available.

What explainer video styles do you offer?

We produce a wide range of explainer video styles, including animation, live action, whiteboard, motion graphics, interactive, stop motion, 360-degree, and VR explainer videos. The most suitable style depends on your message, audience, and goals.

Where is your explainer video company based?

We’re based in London and work with businesses across the UK and internationally. Location isn’t a barrier, and consultations can be arranged remotely or in person if needed.

Do you offer discounts on explainer videos?

We currently offer a 25% discount on your first explainer video project. This is a limited-time offer and applies across explainer video styles.

What’s the next step?

The best place to start is by getting in touch to discuss your explainer video requirements. We’ll provide a no-obligation quote and a free creative treatment to help you decide how to move forward.

Case Study: International Youth Foundation

Explainer Video Case Study: International Youth Foundation

The International Youth Foundation (IYF) works to support young people, particularly those from disadvantaged backgrounds, by providing access to education and career development opportunities. They partnered with us to use explainer videos as an educational tool within a series of learning programmes aimed at young women across different regions and cultures.

We worked closely with IYF to create a range of cost-effective 2D explainer animations designed to communicate key learning points in a clear and accessible way. The focus was on simplifying complex ideas while remaining culturally inclusive and easy to understand. Our work covered concept development, scriptwriting, visual design, animation, and support with promoting the courses.

The explainer video programme has been highly effective, with thousands of participants worldwide enrolling in the courses. The videos helped improve understanding, engagement, and accessibility, supporting IYF’s mission to equip young people with practical skills for their future careers.

What to Look for When Choosing an Explainer Video Company

Choosing the right explainer video company can make a big difference to how clearly your message is communicated and how well your video performs. Here are a few key factors worth considering.

one

Experience

Look for an explainer video company with a proven track record. Experience across different industries and project types helps ensure your video is handled confidently from start to finish.

two

Creativity

Explainer videos need to be engaging as well as informative. A strong creative approach helps your message stand out while still remaining easy to understand.

Three

Focus on Results

An effective explainer video should support a clear goal, whether that’s improving understanding, generating enquiries, or supporting conversions. Choosing a company that understands outcomes, not just visuals, is important.

four

Range of Styles

Different messages suit different explainer video styles. A good explainer video company should be able to advise on and produce a range of formats, from animation to live-action or mixed styles.

five

Transparent Pricing

Clear, upfront pricing helps avoid confusion later on. Look for a company that is open about costs and works with you to define a budget that fits your requirements.

six

Marketing Understanding

Beyond production, it helps to work with an explainer video company that understands how videos are used in marketing. Guidance on placement, promotion, and performance can significantly increase the impact of your explainer video.

Explainer Video Case Study: Imagen

Explainer Video Case Study: Imagen

Imagen is a video management software provider that needed a clearer way to communicate the value of its platform to new website visitors. They approached our explainer video company to help simplify their message and improve understanding.

We created an animated explainer video built around a relatable character, Jack, who faced the same challenges as Imagen’s target audience. The video followed Jack’s journey, showing how Imagen’s software helped streamline his workflow and solve common pain points. To reinforce urgency and engagement, we developed a custom soundtrack that supported the narrative and pacing of the video.

The explainer video performed strongly, capturing the attention of new clients and contributing to a 37% increase in conversions.

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