Our Testimonials video company helps clients to create testimonials that accurately articulate your customers' experiences while also managing any potential objections the viewer may have.
A good testimonials video company will kick off the process with market research: either delving into your existing market research, or speaking with your sales team, or even running a focus group.
Together, we analyse the common objections your customer has, and map out a priority list of what you want to cover.
When we know this, it's then time to choose your participant. You should first consider which of your customers best reflect what you're wanting to convey.
For example, if you commonly face an objection over your price being too high, you could use someone who you've delivered an excellent return-on-investment for.
Or if you often find people think your product or service is lower quality than your competitors, choose someone who you delivered excellent value for money and customer service.
You'll also want to make sure your customers are genuinely happy with your service and enthusiastic about endorsing you!
When choosing participants for your testimonial video, make sure they also fit your target demographic: think about their job role, their company size and also whether they have a relatable story to tell in regards to the business challenges they were facing before coming across your company.
Then it's time for your testimonial video production.
Because we are a testimonials video company in London, we can easily meet on location to shoot your video.
During the shoot, we will provide the interviewee with an autocue of a prepared script based on their experience. We will shoot the interview and some b-roll footage of their offices, staff and side-views to cut together in the interview.
After the shoot, we then piece together a snappy, engaging testimonial video in the edit room, sending it to you for your feedback and approval.
To find out more about the production process, why not contact our testimonials video company in London on +44 208 891 2077