More About Whiteboard Animation
The whiteboard style is a perfect medium for making complex messages simple and memorable. Research has shown that whiteboard animations can significantly improve memory recall in viewers compared to simple talking head videos. Whether your message is educational, corporate, or just an introduction to your business, whiteboards are a highly effective communication tool.
The first widely successful whiteboard video was produced by UPS in 2007. This series of simple 30-second-long explainer videos were produced as television spots. UPS invested $35 million to create nine live action television advertisements, featuring an actor physically drawing on a whiteboard. The series was a huge hit, driving sales and boosting brand awareness.
The success of the style was built on the popularity of video hosting site, YouTube. In 2009, a small Seattle company made a 2-minute explainer video. Dropbox produced a simple cut-out style animation, with a whiteboard background, to launch their company. Dropbox’s video generated thousands of new sign-ups in the months after the release of the video. Their success launched a new wave of whiteboard videos for start-up companies.
As YouTube’s popularity increased, growing to become one of the most visited websites in the world, the number of whiteboard's has increased. The style exploded in popularity in 2011, thanks to the work of one particular organization. The RSA began producing whiteboard animations for longform academic content. The animation of Andrew Park added text and visual cues to the videos, building pictorial explanations through caricatures and diagrams eventually culminating in a single canvas. The animated lecture series amassed 46 million views on YouTube. In little over a year, the success of these videos led RSA to become the #1 non-profit channel on YouTube.
Now, companies of all sizes turn to this style of animation for their online marketing. And often as not, they come to us! To craft your idea into a memorable, engaging story, we employ only the best creatives that London has to offer. With super-fast, diligent producers, bookish screenwriters, visionary artists, and animation directors, we come together to combine creativity and expertise into one happy company.
If you have an idea for a video, why not get in touch with us today?