13 Ways a Whiteboard Animation Can Benefit Your Start-up Company
|March 11, 2014||Posted by Marianna under Whiteboard Animation|
Not every video is able to hit the mark and make a start-up company stand out, but this is one area that whiteboard animation excels, and there are many reasons for its success in boosting conversions.
How does it do this? Well, here are some of benefits it offers:
1. A Welcoming Introduction
As we’ve discussed previously, a video needs to be creative, interesting, engaging and informative if it is to grab and retain the viewer’s attention.
Whiteboard animation is one of the most popular styles for new businesses because it is perfect for achieving all these and making a memorable introduction.
2. See the Idea From Birth
Whiteboard animation is a creative, clear and engaging way to show viewers how your company came about, starting with the idea, its development, and evolution to where you are now.
Conveying information like this can flow in a pleasant way and make learning about your company and what you offer enjoyable.
3. Inspire Confidence
Nobody wants to do business with a company they don’t trust.
Because whiteboard video is able to convey so much information in an entertaining way, it can show your company to be professional and knowledgeable and so encourage viewers to be confident in the brand and offer.
This is incredibly important for start-up businesses that are striving to get accepted and noticed in a competitive market.
4. Create a Positive Brand Image
A whiteboard video can help not only in inspiring confidence in your company, but by forming an overall brand identity.
The style of your video will impact on the image portrayed, as well the message and chosen concept.
There’s a lot to think about to put across the desired brand identity, but if done effectively, whiteboard can do wonders.
Many corporate values can be portrayed through a whiteboard animation, and you can associate your brand with a fun or up-beat feel. Other emotions can also be targeted by the video, adding to its appeal and impacting on the image and message put across.
5. Constant Movement
Making an explainer video is like riding a bike, you need to have it constantly moving or someone is going to fall off. That someone in this case is the viewer.
The continuous change and movement in the images of a whiteboard animation keeps the viewer’s brain engaged and involved. If this all flows in an attractive sequence it can be quite hypnotic. Different animation techniques can be used to add to appeal.
6. Mix Animation Styles
It is so easy to mix different methods of animation in a whiteboard video.
A piece of infographics could be integrated into a doodle sequence of cartoon drawings, allowing you to not just draw the viewer’s attention, but also to convey lots of diverse information in different ways.
7. Convey Information in Little Time and for Low Cost
A whiteboard video can convey so much more information than text in one minute. It’s a great time saver, and need not be too pricey.
In fact, you are likely to make a great return on investment from the video, so it could save you money in no time.
8. Free Up Your Webpage
Since all the information you need to share will be in your engaging whiteboard video, you can free your website of all that unappealing text.
Too much text and clutter can be overwhelming and make a website unattractive, so this can really help to retain visitors on your site, so that they browse and find out more.
9. Explain Intangible Products and Services
A top advantage of animation is that it can convey not just complicated things, but also those that are not visual. By conjuring up a set of images to explain a process or service, this medium can make things far easier to understand.
It is because of this that many virtual services start-ups use whiteboard animation to explain their offer.
10. Multipurpose Instrument
There are so many products, services and brands that whiteboard animation can be used to describe. It is often used to educate about something, but it can also be used to share simple messages, perhaps by creating a story.
Set your imagination free and you will surely find an innovative way to use this animation medium to share your desired message and accomplish your business objectives.
11. Boost Sales and Other Conversions
The movement, images, appealing concept and script of a whiteboard animation video make it truly engaging, so the viewer often does not feel as though they are engaging in a marketing message or sales funnel.
When consumers are more relaxed, they are more likely to engage in the call-to-action at the end of a video, whether this is to navigate to another page on the website, make a purchase, or some other action.
12. Get Shared, Go Viral
Because whiteboard videos can be so engaging and entertaining, they are often liked, commented on and shared across social media platforms, acquiring more and more views.
A top-quality video can even be shared to the extent that it goes viral.
13. Build Brand Recognition
The sharing of a video can build brand identity and recognition as the images and sounds in an animation can become synonymous with a brand.
Where, how, and by whom an animated video is shared can influence the brand image that is formed.
The nature of a start-up business and its objectives impact on the way whiteboard animation is best applied. To find out how your company could best use this fabulous instrument, give us a call on 0208 891 2077 or email [email protected].
If you have achieved any additional results from whiteboard animation than those mentioned, please let us know in the comments section below.
We wish you lots of success with your upcoming marketing video!
This post was by written by Marianna Keen.