In this video I will show you 5 amazing tools that will help you instantly start generating better ideas for your video content.
Finding great content ideas for your videos can be a challenge.
And it can be especially painful if you end up creating lots of videos, which after all your hard work, don’t get the engagement that you expected.
But don’t worry. The tools I will show you in this video will help solve this exact problem. And what’s more, all of these tools have free versions which you can get going with straight away.
Welcome, I’m John
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And in the comments below, let me know what’s your favourite tool to generate great content ideas?
So let’s get started…..
Buzzsumo is one of our favourite tools here at Spiel, and if you aren’t familiar with it, you need to check it out.
All you need to do to get going is go to their website, and in the search bar type in a popular keyword related to your niche. For example, let’s say you want to create content on the ‘Ketogenic Diet’. In this case, you would type this keyword into the search bar and wait for the results to appear.
What you will see in the results is a list of the most popular articles for your chosen keyword, based on the engagement they have achieved across different social media platforms.
You can then simply go through each article one by one and consider creating video content on similar subjects to these text-based articles. As these articles have proven to be popular with people interested in your chosen topic, if you create videos on similar topics, it is likely that your videos will also do well. But your goal shouldn’t simply be to copy this content into video format but to add your own unique voice and improve on it.
Buzzsumo is also great for doing competitor research. In this case, all you have to do is type in your competitors URL in the search bar. And voila, you will see their most popular articles. You can then use this data to create video content which is even more insightful and engaging than your competitor’s text based articles.
Buzzsumo has a free version which allows you to do a few free searches per day. But they also have paid versions which allow for unlimited searches and include a host of additional features. To learn more about their paid options, you can check out their 7 day free trial.
We couldn’t create a video on generating content ideas without mentioning TubeBuddy.
TubeBuddy, if you aren’t yet aware is a free chrome extension which you can download from their website. Once downloaded, to search for content ideas, simply go to their keyword explorer tool and type in your target keyword.
On the right hand side of the screen, you’ll see a list of keywords appear in the tab titled ‘Video Searches’ which you can use for inspiration.
Alongside this, click on the ‘Video Topics’ tab and more ideas will appear for the topics that you can consider creating videos on.
In addition to showing great content ideas, what makes this tool fantastic is that it will give you a score for each keyword based on its search volume and how likely you are to rank for it in YouTube’s search results.
This is another fantastic free tool that can provide you with endless content ideas. It works by showing you the most popular questions web users in your selected country are asking in relation to a certain topic.
All you need to do is head over to www.answerthepublic.com, enter your keyword, select a country in the search bar and then click the ‘Get Questions’ button.
As soon as you do this, an eye catching graphic shows the most searched queries related to your keyword. What’s great about this tool is that it sources its information from Google’s auto complete suggestions, which is based on the most common questions people are asking related to a topic in Google.
UberSuggest is another great free tool which you can use to generate ideas for your video content.
Simply go to the UberSuggest website and in the search bar type in your chosen keyword.
When the results appear, you can check out the ‘keyword ideas’ section. Here you can see the popularity of your chosen keyword, related keywords based on their search volumes and the level of difficulty to rank for them in Google.
Then you can click on the content ideas section which will show you the most popular articles for your selected topic, based on their social media engagement metrics and backlinks that they have managed to acquire. Using this data, you can then go through each article, just like you would with Buzzsumo, and see whether creating video content on similar topics would work for your audience.
Reddit is another great resource to find good content ideas. If you aren’t familiar with Reddit, it’s the 26th most popular site in the world at present in terms of traffic. It includes millions of niche specific communities discussing their topics of interest which you can tap into to find great content ideas.
You can do this by going to your chosen subreddit, which for our example will be the ketogenic diet subreddit.
Once there, all you need to do is browse through the thread titles looking for questions people are asking. If a question has a decent score next to it, which is the number on the left, then you can take a note of this question. a higher score implies that many people in the subreddit have a similar question and are interested in a solution.
You can keep doing this and form a list of all the popular questions people are asking in your niche. And then you can basically consider creating videos to answer these questions.
To make your research even more complete, as shown earlier in the video, you can put each question you discover on Reddit into TubeBuddy to check its score. If both the reddit score and tubebuddy score for your chosen topic is good, then this will make it more likely that the topic will be a hit.
I hope you enjoyed this video and learned some good new ideas that will help you with your video marketing. If so, then remember to subscribe to our channel so that you don’t miss out on the new videos that we regularly release.
If you have any further questions regarding using the tools I have mentioned in this video, let me know in the comments below and I will be happy to help.
And finally, if you need any further help with your video marketing, you can get in touch with us here at Spiel at www.spielcreative.com
Thanks for watching!