We surveyed 60 SEO professionals that have actively incorporated video content into their SEO strategy. Our goal was to discover the impact video content has had on their SEO campaigns.
The survey was carried out throughout the period of February 2020 to April 2020. It will hopefully provide you with valuable insight on the potential benefits and factors to take into consideration before moving ahead with video marketing.
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Please feel free to use these statistics as you require. If you use the statistics we do however require a reference back to Spiel.
Feedback
We are planning to carry out more survey based research on the impact video content can have on digital marketing. If you found the data we have gathered to be useful and would like us to carry out further research on a specific subject or would like to partner with us on a research project, feel free to get in touch with us in the comments section below.
Survey Results
1. Have you noticed a positive impact on conversion rates since incorporating video content into your SEO strategy:
Yes: 46 (76.7%)
No: 14 (23.3%)
“76.7% of SEO’s stated that video content has had a positive impact on their conversion rates.”
2. Have you noticed a growth in organic rankings & traffic since incorporating video content into your SEO strategy:
Yes: 43 (71.7%)
No: 6 (10%)
Unsure: 11 (18.3%)
“71.7% of SEO’s stated that video content has a positive impact on their rankings and search traffic.”
3. Have you noticed a growth in brand searches since incorporating video content into your SEO strategy:
Yes: 42 (70%)
No: 18 (30%)
“70% of SE0’s noticed an increase in brand searches after adopting video content.”
4. Have you noticed an improvement in bounce rate since incorporating video content into your SEO strategy:
Yes: 38 (63.3%)
No: 22 (36.7%)
“63.3% of SEO’s noticed an improvement in bounce rate since incorporating video on their landing pages.”
5. Have you noticed an improvement in dwell time (time on page) since incorporating video content into your SEO strategy:
Yes: 56 (93.3%)
No: 4 ( 6.7%)
“93.3% of SEO’s noticed an improvement in time on page after adding video content to their website.”
6. If you had to restart your video marketing today, what one thing above all would you do differently? (we have included the top 5 most popular results):
Produce higher volume of content: 18 (30%)
Create more engaging content: 17 (28.3%)
Spend less per video so could scale better: 11 (18.3%)
More focus on keyword targeting (for YouTube & Google Search): 5 (8.3%)
Better goal setting: 5 (8.3%)
Other: 10 (16.6%)
“30% of SEO’s would make a higher volume of video content their top priority if they had to restart the video marketing campaign.”
7. Did you achieve an ROI of over 100% from video marketing?
Yes: 39 (65%)
No: 8 (13.3%)
Unsure: 13 (21.7%)
“65% of SE0’s surveyed stated that they achieved an ROI of greater than 100% from video marketing.”
8. Are you planning to produce more video content in the next 12 months?
Yes: 42 (70%)
No: 4 (6.7%)
Undecided: 14 (23.3%)
“70% of SEO’s surveyed stated that they were planning to produce more video content in the next 12 months.”
Conclusion
- The majority of SEO’s surveyed have stated that video content has had a direct positive impact on their website’s conversion rates (76.7%). In addition, a significant majority have noted that video content has had a positive impact on their websites key engagement metrics such as bounce rates and dwell time.
- Most of the SEO’s surveyed stated that video content has had a positive impact on their organic traffic, brand searches and organic rankings.
- If the SEO’s surveyed had to restart their video marketing today, the following are the three things they would do differently in order of priority:
a. Produce a higher volume of video content.
b. Focus on producing more engaging content.
c. Spend less per video so that they could scale better. - 65% of SEO’s surveyed are achieving an ROI of over 100% from their video marketing efforts.
- 70% of the SEO’s surveyed are planning to continue utilising video content and do so more regularly in 2020 and beyond.
If you would like to learn more about how video can help with your SEO campaign, then feel free to get in touch with us.
Thank 🙏💕 you so much sir.. For your video and this article…
Thank you Synootech
Wow, what a great study! This is fantastic:
“93.3% of SEO’s noticed an improvement in time on page after adding video content to their website”.
I mean, what other proof do we need that video marketing really works? 🙂
Thanks for sharing, Darren!
Thanks for the kind words. We will be publishing the results of more such surveys so stay tuned.